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Your Sales Team & Stress: How Providing Eye Care Resources Can Help

Sales Pop!

Whether your team is drafting pitches, meeting and negotiating with clients, processing orders, or upskilling, theyre likely using digital devices that are now linked to workplace eye health issuesthe kind that can worsen their job satisfaction, productivity, and overall well-being.

Angle 192
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What Makes a Good Salesperson? 20 Characteristics & Statistics

Veloxy

In sales terms, it’s the ability to focus on promoting your product or service over and over again (from different angles if necessary) until there are no more possibilities for a successful sale. While it may not always ensure success, it does increase the chances that a potential client will consider your pitch.

Referrals 290
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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Keep that report to share with your boss when you approach them to discuss your promotion.

Promote 141
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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. This level of expertise allows well-trained reps to pivot on the fly, tailoring their pitch to different buyer needs. Industry-specific applications: Tailor your pitch to fit specific verticals or buyer personas.

Product 52
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5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers

Hubspot

Just as marketing has shifted toward an inbound strategy of attracting a specific audience rather than forcing messages to the masses, PR has assumed a similar mindset by strategically targeting the best-fit publications and influencers to promote content made for a target audience rather than a “spray and pray” mentality.

Pitch 78
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500+ Journalists Agree: These Are the Worst PR Tactics in 2019

Hubspot

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. Journalists' Top Ten Email Pitch Pet Peeves. Receiving an irrelevant pitch. Receiving a pitch that is too self promotional without a real story.

Pitch 78
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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege).