Search Engine Land

FEBRUARY 6, 2024

Google’s literature is a helpful reminder of a couple of angles to the third-party cookie phaseout that go beyond tracking: Usability issues lurk everywhere if you don’t get a handle on your site’s embedded content and widgets. For this step, we’ll focus on the second phase of that page: Auditing your use of cookies.

SQL 110

SQL Angle Campaign B2C 110

Partners in Excellence

JUNE 22, 2023

The highest performers are using these tools very well, productively, and effectively. Kevin took part of the deck to himself–the largest and most complex because of some angles we had designed. Kevin’s was different because of some of the angles and other things we had designed into the deck. We both started work.

Angle 82

Angle Construction Contract Up-sell 82

SaaStr

OCTOBER 31, 2023

With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more. It’s possible and even wonderful to create products for Enterprise and B2B that users love to use.

GTM 83

GTM Price Angle B2B 83

Search Engine Land

NOVEMBER 1, 2023

A Google Business Profile (GBP) will almost always be the most important local listing for any business, given the site’s prominence and integration across Alphabet’s products like Search and Maps. Adding photos and in-store products Visual content is necessary for telling the story of your business.

Sports 120

Sports Angle Click Through Rate Engineering 120

Hubspot

AUGUST 12, 2018

The Sharp Angle Close. For example: “This is the last one at this price.”. The Sharp Angle Close. Prospects often ask for price reductions or ad-ons because they know they have the upper hand -- and they also know you expect it. Here are a few proven closing techniques, and why they're so effective. The Summary Close.

Technique 101

Technique Closing Angle Sales 101

Salesforce

JULY 15, 2022

High-ticket products like electronics and sporting goods saw meteoric holiday sales growth in 2020 and the first half of 2021 — resulting in a market with too much product and not enough customers. To combat margin compression, don’t be surprised to see retailers increase base prices while at the same time increasing discount rates.

Retail 98

Retail Territory Price Angle 98

Hubspot

AUGUST 5, 2020

A product or service that will solve those challenges. A price and competitive edge for campaign assets. You and your team decide that's where your new product is going to come in — it will focus on helping customers analyze campaigns that are impactful. This strategy looks similar to deciding on a price.

CRM 100

CRM Angle Click Through Rate Campaign 100

Hubspot

AUGUST 5, 2020

A product or service that will solve those challenges. A price and competitive edge for campaign assets. You and your team decide that's where your new product is going to come in — it will focus on helping customers analyze campaigns that are impactful. This strategy looks similar to deciding on a price.

CRM 97

CRM Angle Click Through Rate Campaign 97

ConversionXL

MAY 15, 2018

This is a question that — as customers — we instinctively, unconsciously ask ourselves every single time we think about buying a new product. Once you have this critical information, picking and choosing which product and brand attributes you should talk about with your customers becomes trivial. Whom to survey? No problem!

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

Adaptive Business Services

OCTOBER 20, 2021

Product Knowledge. Product knowledge applies to budget, design, cost-justification, and competitive quotes! You have to know your product options and pricing inside and out. This may include ballpark pricing (discuss this with your manager) for the purpose of qualifying. . How about the viewing angle?

Construction 71

Construction Electricity Angle Sales 71

Search Engine Land

JULY 11, 2023

Conversion rate can typically be affected from 3 places: 1️⃣ Traffic Quality: Where the traffic is coming from 2️⃣ Website UX/UI: Mobile Friendliness, Speed, Navigation 3️⃣ Product Offer: Pricing, Competitiveness, Copy etc. Allotted budgets for different products or categories.

Campaign 72

Campaign Price Retail Angle 72

ConversionXL

SEPTEMBER 30, 2020

Trials give potential customers a taste of life with your product at minimal risk. You have to identify priorities for optimization based on near-term and long-term goals, then test what works for your site and product. The first email that users receive should introduce your company and demonstrate the value your product provides.

Customers 121

Customers Price Education Start-ups 121

ConversionXL

OCTOBER 31, 2022

Create product and marketing initiatives to employ the personas ? It’s a process of asking qualitative questions and categorizing answers based on customer challenges and product features. Ask open-ended questions like: When did you realize you needed a product like ours? How does our product impact your life right now?

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

SalesHandy

OCTOBER 24, 2018

It’s at that time that their product gets sold, hopefully. The Sharp Angle Close. This technique starts from way before the closing part, because you’re beginning your selling cycle simply assuming the person in front of you will buy your service or product. Show how your product brings value to a good customer that they are.

Technique 88

Technique Closing Angle Price 88

Hubspot

JUNE 7, 2021

Find your prices. The next key component of a sales budget is pricing. And if there's any chance those prices are going to vary at any point in your selected time frame, you need to account for that as well. Another angle you can take when preparing a sales budget is to look at your competitive landscape. Sales Discounts.

Angle 75

Angle Price Sales Quota 75

Hubspot

SEPTEMBER 20, 2023

Here are ten of the best conversational AI tools for sales with notes about pricing, what we like about them, and who they’re best for. Best for: Sales teams using HubSpot Price: Free for HubSpot users. Best for: Recording transcripts of meetings Price: You get 300 monthly transcription minutes at 30 minutes per conversation for free.

Conversion 78

Conversion Price Sales Angle 78

The Lost Book of Sales

OCTOBER 18, 2021

In the context of this article however, I am taking a slightly different angle. In case they aren't prepared and start by calling the first price too low in the beginning of a complex sale, they risk driving themselves into a corner and tanking the whole business. all the while being more satisfied to boot. What gives?

Negotiate 96

Negotiate Contract Angle Drivers/motivators 96

Veloxy

SEPTEMBER 29, 2021

This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. Automation saves time, and increases data accuracy, sales productivity, and revenue growth. Thus, this automation improves the team’s productivity. The key is Salesforce automation.

Territory 342

Territory Represent Sales Lead generation 342

Search Engine Land

APRIL 7, 2023

Do a quick Google search and you’ll find a wealth of reviews, comparisons, best-of lists, worst-of lists, and “this product changed my life” content. The demand is huge, no matter what kind of product we’re talking about. State the practical facts (introduce the product/your review outcome) First things first.

Angle 102

Angle Follow-up Trust Product 102

Lead Fuze

JULY 13, 2021

There are three reasons why prospects reject your product. 1 The client thinks they don’t need your product. You get to explore their side of things, including whether there is a need for your product or service. You’ve carefully orchestrated the perfect presentation and you know they want your product.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

The 5% Institute

JULY 14, 2020

Selling financial services can sometimes feel a bit harder than selling other product types. Generally, when selling financial services, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Compared to that of a physical product – people can see, hear or feel what they’re buying.

Service 98

Service Sell Objectives and Key Results Pitch 98

Search Engine Land

JUNE 20, 2023

Strengthened problem-solving abilities : Build a more holistic and complete analysis of a situation to identify new angles and potential solutions. Prompt: “What are some reasons why my audience might not be interested in my product or service, despite its benefits and features?”

Angle 95

Angle User Experience Clients Drivers/motivators 95

The 5% Institute

APRIL 24, 2020

Selling services can sometimes feel a bit harder than selling other product types. Compared to that of a physical product – people can see, hear or feel what they’re buying. The budget is crucial to learn early, because you don’t want to spend hours meeting with potential clients who are shopping purely on price. Time frame.

Service 98

Service Closing Sell Objectives and Key Results 98

Hubspot

NOVEMBER 8, 2021

I'll preface these tips by mentioning that many sales teams struggle to hit quota during the holiday season — and those issues come from a lot of different angles, including: It's a shorter quarter with weeks-long holidays for prospects. Reciprocity is a staple of productive, mutually beneficial sales efforts.

Quota 92

Quota Angle Price Prospecting 92

Hubspot

APRIL 25, 2023

When better personalization, improved understanding of customer needs, and productive use of sales reps’ time are combined, AI can be a powerful tool for driving organizational efficiency. Pricing: Free, with premium HubSpot features available Best for: Companies looking for a full-service AI platform for sales emails.

Price 73

Price Sales Follow-up CRM 73

Sales Hacker

DECEMBER 18, 2020

For example, they may feel like your product isn’t worth the cost you’re charging for it. You could use statistics or examples to prove that this product will pay for itself in the long run, justifying the price. They’re learning about your brand and your product. There’s no such thing as a perfect product.

Objection handling 122

Objection handling Prospecting Angle Niche 122

PandaDoc

FEBRUARY 27, 2023

They help give a lasting impression of the company and the product it’s offering to drive the decision-making process. Closing remarks also give your sales team a chance to summarize your brand and the benefits of your products or services. The techniques you employ will depend on the product, vertical, customer, and other factors.

Closing 52

Closing Contract Technique Objectives and Key Results 52

Salesforce

OCTOBER 7, 2021

When you created your goals, did you factor in pressure on the global supply chain and its ripple effects on shipping times, logistics, and price hikes? View traffic from every angle. Can you optimize product presentation and recommendations to increase order size? Enter: the contingency plan.

Retail 96

Retail A/B testing Angle Campaign 96

Lead Fuze

JUNE 15, 2023

We’ll also explore how this information influences product differentiation strategies while examining demographic details for new products or services. This helps tailor products or services to meet customer expectations more effectively. Why do companies use market research agencies?

Strategize 52

Strategize Angle Lead generation Growth 52

Salesmate

JANUARY 13, 2021

It helps a sales rep to work more productively and win more deals. Pricing difference from competitors. Thus, ensure you are well aware of the price difference between you and your competitor. There shouldn’t be a vast difference at the same time the price shouldn’t be too close. Deciding the offer price.

Negotiate 59

Negotiate Closing Technique Price 59

Sales Hacker

JULY 28, 2021

Predicting revenue requires slicing and dicing data from different angles. Before you start diving into product demos and trials, create a team of stakeholders to take part in the evaluation. Zoho CRM makes sales productivity fun with games that help you exceed sales quotas. An excel spreadsheet just can’t compete.

CRM 113

CRM Pipeline Territory Sales 113

ClickFunnels

JANUARY 1, 2023

Ask your most loyal customers what it is about your products or services that they love most… and why they bought in the first place. Why would they buy your product or service? What are they trying to get out of your product or service? Even the testimonials… So what is the big domino for your product or service?

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Hubspot

OCTOBER 9, 2019

When choosing a sales training program, consider things like length of program, focus, location, and price. During the sales process, you'll need to give sales presentations, conduct product demos, and persuasively speak to several decision-makers. Implement roleplay. Confident communication is critical for success.

Technique 96

Technique Angle Profit margin Sales 96

Salesforce

JULY 28, 2022

Self-service technology lets customers use things like product catalogs, portals and ticketing systems to make a purchase. They typically use multiple systems to locate a product. With product recommendations, customers will see relevant products immediately, saving time for the customer and sales team.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Hubspot

SEPTEMBER 24, 2018

Moreover, it’ll inform the psychological triggers -- the words and angles — you use to compel prospects to buy things. High Prices. How much something costs tells the consumer a story -- consciously or otherwise -- about that product’s quality. The price of an item can paint a vivid picture. Let me explain.

Electricity 77

Electricity Angle Price Campaign 77

Search Engine Land

MAY 17, 2023

Amazon's plethora of information on each product is a great example of entity optimization. They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. Do you need to be worth a trillion dollars to achieve this depth of attribute information?

Sports 102

Sports Objectives and Key Results GTM Angle 102

Hubspot

MARCH 10, 2020

For instance, when you write product roundups, are you including all of the necessary information? I use blogs for research, so I'd gravitate towards a blog that provides ample information in their product reviews and posts. 78% of millennials trust online reviews for brands or products. Source: Statista ).

Entertainment 89

Entertainment Angle Technology Technology 89