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Creating Google Ads campaigns with Gemini conversational AI: How good is it really?

Search Engine Land

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

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Best of the Bot: Write Google RSA ads for car diagnostic services

Search Engine Land

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

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This day in search marketing history: March 22

Search Engine Land

Search In Pics: Google Wonder Girls, Fish, Cylon & Seniors Workshop 2013: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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The 10 Best Salesforce Automation Tools for 2022 & 2023

Veloxy

Some tools out there are foundational — things like appointment scheduling, data automation, and document generation. Price: Starting at $59/month for Salesforce users Automations: Appointments. However, the right “stack” of Salesforce automation tools can really help you accelerate revenue and crush quota. source of image.

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What Channels Should Be Part of Your Next Outbound Campaign?

Cience

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients. So what separates a good email outbound campaign from a bad one?

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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. Deploy and maintain rich error-proof schemas to help search engines and AI to understand your content better.

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7 tips for a holiday-ready social media strategy

Search Engine Land

Hire a massage therapist to provide chair massages in your lobby while people wait for appointments. Providing a spectacular experience on social media, but then making people wait 40 minutes for a scheduled appointment unravels all of the hard work you’ve done. Additionally, be sure your offerings are actually worth clicking on.