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Are You Spending More Time on Fewer But Better Prospects and Customers?

The Sales Hunter

At the start of the year, I challenged you to focus your time by minimizing the amount of time spent on prospects that ultimately go nowhere. We’re now into the 2nd quarter of the year, and it’s time to do an assessment. Below is what I wrote on this important goal in January of this […].

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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. Now, they have over 22 BDRs.

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“It’s Better To Look Good Than Be Good….”

Partners in Excellence

Each of us talk to thousands of sellers and customers every year, and Andy’s podcasts reach 10s to 100s of thousands more. Each of us talk to thousands of sellers and customers every year, and Andy’s podcasts reach 10s to 100s of thousands more. We ask ourselves, “What are we missing?”

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5 Simple Tips to Quickly Improve Sales Performance

SaaStr

If you have a rep or two that just can’t close, that doesn’t work in the early days. If you have a rep or two that just can’t close, that doesn’t work in the early days. Not to save money, but to concentrate the leads you do have in those that can close them. You do need “quota capacity” as you scale.

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We Make Selling Far More Difficult Than Necessary!

Partners in Excellence

Confession time. As I look at selling, today, it requires far too much effort—far more than I’m willing to do. After all, we have to send 1000s of emails a day, we have to make 100s of calls, we have to spend hours doing outreach in LinkedIn and other channels. How could I sell more, with much less work?

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

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Google Ads for lead gen: 9 tips to scale low-spending campaigns

Search Engine Land

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might be ready to scale your Google Ads account. Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads.

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