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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement.

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Do You Genuinely Care About….”

Partners in Excellence

My inbox is filled, my social channels have dozens of, “Can we connect/meet” requests, my phone rings with calls from people/locations I’ve never heard of. We stop thinking of our customers as human beings, instead treating them as widgets we move along the sales assembly line.

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Discover the Future of Affordable Housing in Silicon Valley

Sales Pop!

Innovation Meets Affordability: Building Homes in Factories One of the key advantages of mobile homes is their cost-effectiveness. They’re built in factories on assembly lines, significantly reducing construction time and costs.

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Continuous Improvement, How Do We Get Better?

Partners in Excellence

” A mindset instilled in each worker in the assembly line was, “how do you improve the part of the process you are responsible for?” Part of the process was the weekly meetings where everyone got together to hear the suggestions that had been submitted during the week. Some were put to the side.

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“Why I’m So Interested In Selling,” Don Mulhern

Partners in Excellence

You are on the front line, making things happen. You initiate the work: securing meetings, creating opportunities with prospects and clients, and closing deals that produce revenue for your company (and income for you). You plan, you execute and you are accountable for producing results against tangible goals.

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On Layoffs….

Partners in Excellence

Customers have become depersonalized widgets that we move along our selling assembly lines. Now, we can leverage those wasted commute hours, now we can schedule meetings at any time of the day. For years, I’ve been writing about the mechanization of selling. Our people have become replaceable widgets as well.

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Predictable Revenue

Partners in Excellence

I then try another approach, “If predictable revenue is a key underpinning of the SaaS business model, why are so many SaaS companies failing in meeting their goals?” The underlying principles of all of these is an assembly line mentality in workflow design. Each customer has differing needs, understanding.