Remove B2B Remove Clients Remove Referrals
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” They’re potential partners, collaborators, and clients. After all, your LinkedIn network is vitally important for sales referrals, prospecting and other activities. (By Source: Gartner ​.

Closing 62
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The complete guide to social selling for B2B sales

Highspot

There’s a sales approach that is helping many B2B reps boost their sales productivity, gain new sales skills, and develop genuine connections and nurture relationships with the right prospects: social selling—a proven, virtual-selling technique employed by many leading sales teams. The good news?

B2B 52
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Aflac’s approach to Gen Z engagement

Martech

If all goes well, they could be longtime clients and not make many claims for years. That means the right message, or the right service, over the right channel impacts referrals and grows brand appreciation. Gen Z, though not a monolith, holds different expectations about engaging with brands than previous cohorts.

Promote 119
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10 Creative Referral Program Ideas to Grow Your Business

Salesforce

Small and medium-sized businesses (SMBs) and startups can reap the benefits of a good referral program. Lets check out how to build an effective referral program and some fresh ideas to make it even better. What well cover: Whats a referral program? Why do referral programs matter for small businesses?

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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. You can identify which channels deliver high-quality, converting visitors by segmenting conversion by traffic source (organic search, paid ads, social media, referral). filling out a form, downloading a resource, requesting a demo).

CTR 87
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My Six Selling Mantras

Adaptive Business Services

Exceeding customer expectations … say hello to repeat business and referrals. Even better, I love to share that with clients and … most folks that I worked with during my 45 plus years of B2B sales experience have had very little knowledge of what they are thinking about buying. It’s a win win for both of us!

Sell 62
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Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect

Hubspot

When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two sides of the same funnel. I learned the hard way when a client’s churn rate quietly climbed even as new deals kept coming in. They aren’t.