RingDNA

JUNE 15, 2025

The main difference between B2C and B2B sales strategies is the decision-making process. In contrast, B2B sales involve longer sales cycles , multiple stakeholders, and decisions driven by logic, ROI, and business impact. Namely, are you targeting consumers (B2C) or other businesses (B2B)? This isn’t always enough in B2B.

B2C 62

B2C B2B Contract Objection handling 62

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e.

CRM 123

CRM Contact Account management Follow-up 123

RingDNA

MARCH 26, 2025

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” When it comes time to make contact, they already know who you are. Within the last several hours, a whopping 45 of my LinkedIn contacts shared at least one form of content in their LinkedIn news feed.

Closing 62

Closing B2B Sell Referrals 62

Martech

AUGUST 29, 2024

If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships. This keeps your team organized and focused on closing deals within one platform. Dig deeper: Beyond attendance: Unlocking B2B growth with event-led strategies 3.

CRM 125

CRM Contact Networking Follow-up 125

Sales Gravy

MARCH 25, 2025

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. Even a 30-minute delay can drop contact rates dramatically.

B2B 81

B2B Appointment Inside sales Pitch 81

Heinz Marketing

JUNE 5, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing Understanding and activating the B2B buyer’s journey is essential for marketers looking to drive real revenue impact. FAQs About the B2B Buyer’s Journey and Sales Cycle What is a B2B buyer’s journey? How do you build a B2B buyer’s journey?

B2B 59

B2B Pipeline Campaign Sales 59

Salesforce

DECEMBER 2, 2024

Most B2B marketers have used account-based marketing (ABM) for years. Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. If no one owns lead management, then no one is paying close attention to which leads are actually working and why. Let’s begin with a definition. Efficiency.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

Highspot

JULY 13, 2025

The pressure on sales representatives to perform today (read: move faster, show up sharper, and close more) is high, to say the least. These sales tools for productivity include: LinkedIn Sales Navigator LinkedIn Sales Navigator is used by countless B2B sales organizations—and it’s easy to see why. The good news?

B2B 52

B2B Sell GTM Cold Call 52

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?”

B2B 114

B2B B2C Niche Education 114

Hubspot

SEPTEMBER 9, 2024

Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. A contact or company may not be an immediate opportunity, but they advocate for your company and its products and services to other companies. Opportunity. Evangelist.

Territory 83

Territory Cold Call SQL Campaign 83

Search Engine Land

AUGUST 20, 2024

Your approach to content should, as usual, be grounded in knowledge of the customer – and, for B2B, your customer’s customer. Whether good or bad, stay in close contact with your sales and CS teams, and you’ll get some great nuggets.) Highlighting audience testimonials of the product in use in different settings and scenarios.

CTR 100

CTR Cross-sell Promote Presentation 100

RingDNA

APRIL 11, 2025

Value: A close cousin to the “conversations per day” metric, reps that can’t keep prospects on the phone for longer than two minutes should be subject to further scrutiny by managers. Contact Attempts per Account Key Question it Answers: How many times are your reps reaching out to contacts at a particular company?

Quota 62

Quota Sales Pipeline Contact 62

Salesforce

DECEMBER 20, 2024

What defines success in B2B marketing? Sure, you need to engage the right people with the right content, and you have to align with sales teams and work toward closing deals. When working with sales to help close deals, B2B marketers need to understand the sales funnel, including how customers move through the stages of an opportunity.

B2B 59

B2B Contract Cross-sell Construction 59

Veloxy

FEBRUARY 12, 2025

This interconnectivity helps sales teams optimize their workflows and dedicate more time to what matters most: building customer relationships and closing deals. ZoomInfo - Sales Intelligence My evaluation of sales productivity tools for Veloxy led me to discover ZoomInfo as an outstanding B2B intelligence source.

Product 130

Product CRM Price Objectives and Key Results 130

SaaStr

JANUARY 3, 2025

One of the hottest topics in AI for B2B is around outcome-based pricing. Maybe some day, closing that customer. The customer quickly moved to a fixed contact. Thats the least friction and easiest way to close the deal. I worry its the cart driving the horse. What do I mean? What happened? If not, maybe dont.

Price 109

Price CRM Gaming Contact 109

Hubspot

NOVEMBER 22, 2024

For every exhilarating win — yay, you closed a deal — there’s an all too humbling loss. That‘s why I’ve contacted some sales pros and AI experts to learn how they or their clients use AI for sales lead generation. Further, 57% of B2B buyers purchased a tool in the last year without a single meeting with the vendor's sales team.

Lead generation 50

Lead generation B2B Sales Campaign 50

Hubspot

OCTOBER 16, 2024

By delegating cold calling to a third party, you can free up your sales reps to focus on closing deals and nurturing authentic relationships with qualified leads. Loss of control I need all of my self-proclaimed control freaks to come to the front and listen closely, please.

Cold Call 73

Cold Call Sales Price Campaign 73

Salesforce

OCTOBER 22, 2024

Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads. Every component of a purchase process allows for more accuracy and efficiency in closing deals. Learn more What is the MEDDIC sales process?

E-commerce 87

E-commerce Territory Pitch Sales 87

SaaStr

JUNE 14, 2025

The Disruption Math Can Be Brutal : In contact centers, AI replaces 40-50% of human agents but only increases software ACV by 50%. Companies like Cursor are generating massive revenue by directly replacing traditional B2B and SaaS workflows. The Market Opportunity : The contact center software market is worth $10-15 billion.

Growth 103

Growth Niche Contact Contract 103

SaaStr

MARCH 12, 2025

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You founded a product company, but you’re running a distribution business. It’s messy.

Pipeline 80

Pipeline B2B Territory Quota 80

Closing Bigger

FEBRUARY 10, 2025

Contact Shane Gibson Looking for a CRM made for Sales Leaders and driven by AI? Contact Maximizer CRM today ! The post Sales Leadership Versus Sales Management – Podcast appeared first on Shane Gibson's Podcast Social Selling B2B Sales and Influence. Looking for a Keynote Sales Speaker on AI ?

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Adaptive Business Services

JUNE 25, 2025

Since I represent Nimble CRM, let’s talk about how easy it is to do and I will use a typical B2B sales environment as an example. A process is represented by stages which move this opportunity from the initial contact to the point where they are either not qualified or you are converting this to an actual deal. Can a CRM help?

Process 71

Process CRM Represent Sales 71

Adaptive Business Services

APRIL 9, 2025

Additional Insights: Target Audience and Business Development : Craig primarily serves solopreneurs and small B2B teams who need personalized CRM solutions. Professional Network and Influence : With a notable following on LinkedIn and multiple endorsements, Craigs network reflects his influence in the CRM and B2B sales community.

Electricity 71

Electricity CRM Relationship building Clients 71

RingDNA

APRIL 29, 2025

Global reach matters more than ever: “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur through digital channels” ( Gartner ) This highlights why enabling real-time transcription across multiple languages is crucial for scaling digital sales globally. Spend less time asking and more time closing.

Product 62

Product Territory Outside Sales Up-sell 62

Highspot

FEBRUARY 20, 2025

77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

RingDNA

JUNE 10, 2025

Contacts who are familiar with a particular sales rep or people who they have worked with previously are also considered a warm contact. In a cold call, the part being dialed has never had any previous contact with the sales rep or the company they are calling from.

Cold Call 62

Cold Call Contact Referrals CRM 62

Salesforce

JANUARY 15, 2025

Highly technical product details, bulk reorders, and pre-negotiated pricing and entitlements have historically made it difficult to provide cohesive, consumer-like ecommerce experiences for B2B buyers. With Agentforce , its a lot easier to manage all the operational aspects and moving parts of B2B ecommerce.

Manufacturing 59

Manufacturing Negotiate B2B Price 59

Highspot

JUNE 24, 2025

And when B2B organizations invest in a unified sales enablement platform that offers intuitive AI role-play technology, like Highspot, they can save hours on sales training and development. ” Rep: “We help sales teams close more deals through AI-powered training.

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52

Heinz Marketing

MAY 16, 2025

ABM isnt just a buzzwordits a strategy that helps B2B marketers focus their time, budget, and energy on the accounts most likely to drive meaningful revenue. In this blog, weve compiled the most frequently asked questions B2B marketers ask when building, scaling, and measuring an ABM program.

Strategic planning 55

Strategic planning B2B Pipeline Strategize 55

PandaDoc

MARCH 25, 2025

In this article, well explore the challenges of complex sales and the strategies your team can use to close deals more efficiently. Closing the deal: If the decision-makers accept your proposal, you can finalize the agreement. Show that you are invested in their success more than you want to close a deal.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast. Learn more What you’ll learn: What are sales terms?

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Sales Hacker

MARCH 4, 2025

And then, of course, you’ve got a sales team that is, you know, wants to close six figure deals, and they’re often predicated on promising a feature set to specific customers. Saw historically, the sales that were easier to close had the highest acbs had the higher expansion retention. Is it 50 50? So we just.

GTM 74

GTM X-functional Start-ups Campaign 74

Sales Hacker

JUNE 20, 2025

Send it to your network, your mentors, your VC contacts. Recommendations The Evidence Gap Report This report unpacks the findings from 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence. Once you’ve built your list, share it.

GTM 99

GTM Construction Referrals Networking 99

Martech

JULY 14, 2025

The first half of 2025 has made one thing unmistakably clear: B2B go-to-market teams are overwhelmed by tools, but starved for strategy. Nick Zeckets has seen the dysfunction up close. He founded Smoke Signals, a consultancy that designs and operates signal-based GTM systems for high-ticket B2B companies. AI is everywhere.

GTM 63

GTM Pipeline B2B Clients 63

SaaStr

APRIL 28, 2025

What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now. Not years, but months.

Negotiate 97

Negotiate Contract E-commerce Price 97

Hubspot

FEBRUARY 13, 2025

By aligning sales efforts with the customers priorities, SPICED empowers sales teams to close deals more effectively and build lasting relationships. Given that 76% of B2B buyers expect personalized attention from solution providers, this tailored approach is a must. What are the benefits of SPICED? This can be costly.

Sales 36

Sales Trust Pipeline Pitch 36

SaaStr

MAY 9, 2025

The afternoon features presentations from the CEOs of Snowflake and Box, and IBM, culminating in the Mayfield and SaaStr AI Demo Pitch finale, Jason’s Closing AMA, and the Wrap Party. Blow Out Party (Following Jason’s Closing AMA) – The final celebration bringing together all attendees to close out the event.

Networking 75

Networking Drivers/motivators Pitch Transportation 75