Martech

APRIL 30, 2025

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. Email: Business email address Sign me up! Processing.

B2B 103

B2B Objectives and Key Results Territory Negotiate 103

Iannarino

JANUARY 18, 2023

The B2B leads that show up in your CRM courtesy of your B2B marketing function and their marketing strategy are not ready to buy. They match the ideal customer profile (ICP) and meet the criteria of your company's lead scoring, but that doesn’t mean they are true opportunities.

B2B 274

B2B CRM Meeting Customers 274

Heinz Marketing

JULY 19, 2024

AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). In the dynamic world of B2B marketing, staying ahead requires continuous innovation and strategic resource allocation. Hootsuite : For social media scheduling and analytics. Tableau : For data visualization and analysis.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

AUGUST 19, 2024

Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. The post How to identify high-churn personas in B2B and mitigate their risk appeared first on MarTech. Processing.

B2B 120

B2B Contract Consult Price 120

Iannarino

JANUARY 23, 2023

As a sales manager, you need to report on the success of your sales team, and a weekly B2B sales report allows you to share information with your company and help the sales force learn about their own performance. Your CRM captures all kinds of information from activity to outcomes.

B2B 278

B2B CRM Sales 278

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. B2B companies sell their products or services to other companies instead of selling them to customers. LinkedIn Sales Navigator. You betcha!

Inside sales 246

Inside sales B2B CRM Price 246

Sales Pop!

OCTOBER 20, 2021

With so many professionals on LinkedIn, it’s no wonder that the platform is a powerful resource for B2B marketing. Here, we’ll go over some benefits and strategies to help you automate B2B marketing and generate leads on LinkedIn. LinkedIn Lead Generation for B2B. Conclusion.

Lead generation 242

Lead generation B2B Closing Cold Call 242

Martech

JANUARY 7, 2025

CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement. The post Delivering large B2B marketing events: Best of the MarTechBot appeared first on MarTech. Here are the top five contributions they would typically make: 1. Email: Business email address Sign me up! Processing.

B2B 107

B2B Promote Follow-up Lead generation 107

Veloxy

JANUARY 7, 2025

Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions. Aggregate lead data with customer relationship management (CRM) tools like Salesforce.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Iannarino

FEBRUARY 6, 2023

When sales managers want a high number of potential deals, sales teams comply, logging lots of opportunities in the CRM. One of the challenges with this approach to sales is that it doesn’t address the real issue: low sales effectiveness.

Pipeline 278

Pipeline B2B CRM Sales 278

Salesforce

AUGUST 27, 2024

Are B2B marketers overwhelmed by all the data at their disposal? Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. But now, they have access to more B2B data than ever, allowing for a more complete view of the customer – but also creating challenges.

Campaign 64

Campaign B2B CRM Represent 64

Iannarino

AUGUST 4, 2023

Your CRM can capture dozens of metrics. It can record each salesperson’s activities, document opportunities as they progress, and provide you with a dashboard to rival NASA on launch day.

B2B 246

B2B CRM Launch Sales 246

Sales Pop!

SEPTEMBER 16, 2021

Just as occurred some years ago with global warming, there are still people both scared and dismissive of B2B social selling. See how your organization’s social media adoption is faring against others in its space by participating in our annual “social media trends in B2B organizations” survey.

B2B 216

B2B Sell Quota Technique 216

Adaptive Business Services

MARCH 12, 2025

Nimble CRM – I have been a Nimble user, and an authorized Independent Solution Partner since before Nimble was introduced in 2012. I have used CRM since the late 80s. I simply cant imagine any salesperson not using some sort of CRM. A good CRM makes you money! Are you thinking about a CRM?

B2B 71

B2B Sell CRM Drivers/motivators 71

Martech

AUGUST 29, 2024

Your sales team can also pull LinkedIn insights straight into HubSpot , keep CRM records up to date in real-time and log activities without breaking a sweat. Keep your CRM clean for better outreach and reporting Before heading to a conference, the last thing you need is a CRM bogged down with messy data.

CRM 124

CRM Contact Networking Follow-up 124

Sales Pop!

JUNE 28, 2021

Everyone else will be generally looking for client needs which are basic and quite frankly boring client requirements — inventory, communication, CRM, and financial systems to mention a few. The post Why great B2B salespeople don’t sell, they make lifetime ‘leaners’ appeared first on SalesPOP!

B2B 232

B2B Sell Strategize Clients 232

Search Engine Land

JULY 26, 2024

Integration with Zapier for direct CRM connectivity. By the numbers: 75% of B2B decision-makers say Reddit has the most influential perspectives on business products. The Zapier integration allows advertisers to streamline lead management by automating the process of sending leads directly to their CRM systems. Bottom line.

Lead generation 107

Lead generation Launch CRM Represent 107

Search Engine Land

AUGUST 5, 2024

At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld , senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce and B2B campaigns. Here are 10 key takeaways from their session.

Campaign 101

Campaign Lead generation CRM B2B 101

Martech

APRIL 2, 2025

Your target audience is B2B, likely consisting of mid-size to larger companies, with decision-makers within those organizations. A better strategy would be to create informational or thought-leadership content on a platform like LinkedIn, which is more aligned with B2B networking.

Objectives and Key Results 113

Objectives and Key Results Strategize B2C CRM 113

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. So here, in alphabetical order, are MarTech’s CRM experts to follow. So here, in alphabetical order, are MarTech’s CRM experts to follow.

CRM 115

CRM B2B Follow-up Consult 115

SaaStr

APRIL 9, 2025

So who will benefit the most from AI in B2B? 30% of New Customers Are “Mult-Suite”, Buying Both CRM and Financials and More Yes, Workday is huge. Don’t bet against the leaders in B2B and SaaS falling behind due to AI. The hot new start-ups, rocketing to $100m ARR in record time? We’re watching.

Profit margin 117

Profit margin Non-Profits B2B CRM 117

Martech

FEBRUARY 20, 2025

Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns. The lead model does not reflect the reality of B2B purchases.

Objectives and Key Results 100

Objectives and Key Results B2B CRM Territory 100

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. So, clearly, the platform has a lot of potential for B2B marketers. While this is currently only available in the U.S.

CRM 124

CRM B2B Lead generation Price 124

Sales Pop!

FEBRUARY 10, 2023

Continuing our series on Pipeliner and its rightful place in the CRM market, let’s now take an overall look at why Pipeliner CRM is factually superior to its competitors. Other CRM vendors are spending millions or even billions of dollars on marketing instead of technology, for the purpose of gaining brand awareness.

CRM 130

CRM Pipeline Construction Technology 130

Martech

APRIL 9, 2025

AI is driving meaningful operational changes AI-powered tools are already reshaping B2B marketing, driving major shifts in how marketers work. Dig deeper: 5 ways to help your B2B organization succeed with AI agents 2. But why is AI proficiency so critical for marketers and why is this happening now? Company research. Lead conversion.

GTM 128

GTM Strategic planning Strategize B2B 128

Veloxy

FEBRUARY 12, 2025

Salesforce Sales Cloud - CRM Platform My experience as a sales productivity platform CEO has exposed me to many CRM solutions. The platform works with over 90 tools and syncs smoothly with major CRM systems. Image Source - ZoomInfo ZoomInfo Data Features The platform stands out with its industry-leading B2B database.

Product 130

Product CRM Price Objectives and Key Results 130

Sales Pop!

MARCH 19, 2023

A few days ago, CX TODAY posted an article entitled “Salesforce Teases ‘The First Generative AI For CRM.’” Salesforce’s promotional video for this new functionality, posted with the article, begins with the line, “What if your CRM could sell for you?” At least in B2B sales, AI will never be able to “sell for you.”

Construction 236

Construction CRM B2B Technology 236

Iannarino

MAY 8, 2023

That contact may have been living in your CRM for a year or more, but the B2B sales process may have stalled. Sales leaders who worry about sales velocity and longer sales cycles should consider the contacts that no sales rep has ever touched.

Prospecting 273

Prospecting Contact CRM Sales 273

SaaStr

JANUARY 3, 2025

One of the hottest topics in AI for B2B is around outcome-based pricing. CRM vendors can charge per seat because thats what the markets also expect. This is why HubSpot and Salesforce are sticking with it for their core CRM offerings. I worry its the cart driving the horse. What do I mean?

Price 111

Price CRM Gaming Contact 111

Sales Pop!

MARCH 11, 2023

It should be abundantly clear that no medium to large B2B sales team or company can grow and succeed today without a clear-cut sales process. Today a company may have different sales processes for different products, functions, or product lines, and Pipeliner was the first CRM to provide the ability to set up multiple pipelines.

CRM 130

CRM Pipeline Process Sales 130

Iannarino

JULY 16, 2021

One of the best things to track in your CRM is your competitor’s clients. If this idea is new to you, you may be surprised to find your competitor has tagged your company on your client’s record in their CRM. There are other reasons to track your competitors, but to explore another reason, we have to add another field in your CRM.

Price 345

Price Gaming CRM Clients 345

Martech

NOVEMBER 1, 2023

HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. The post HubSpot buying B2B data source ClearBit appeared first on MarTech. Terms of the deal have not been announced yet. Get MarTech! In your inbox.

B2B 124

B2B CRM Price Customers 124

Closing Bigger

FEBRUARY 10, 2025

The Role of CRM and AI in Bridging Leadership and Management Technology, when used correctly, can enhance both sales management and leadership. CRMs provide structure, consistency, and visibility into key performance metrics, helping managers keep the team accountable. Contact Maximizer CRM today ! A blend of both.

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more. Here’s a recap of what’s new with Salesforce this season.

Objectives and Key Results 112

Objectives and Key Results User Experience CRM Networking 112

Martech

SEPTEMBER 25, 2024

Marketing automation was followed in the 2024 survey by email distribution software, CRM and SEO tools Most-replaced martech applications. More than half (58%) of the respondents said they worked in B2B, while nearly one-quarter (24%) said they sold to both businesses and consumers. Source: 2024 MarTech Replacement Survey.

CRM 114

CRM Price B2B Follow-up 114

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign.

CRM 121

CRM Customer Relationship Management Campaign Relationship Management 121

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. As a marketer, it’s important to understand the differences between real-time and batch CRM data and how each can be used effectively. Real-time vs. batch-based CRM data processing: How do they differ?

CRM 115

CRM Process Campaign B2B 115