Heinz Marketing

JULY 19, 2024

AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). In the dynamic world of B2B marketing, staying ahead requires continuous innovation and strategic resource allocation. Hootsuite : For social media scheduling and analytics. Tableau : For data visualization and analysis.

Strategize

Martech

AUGUST 7, 2024

Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution The challenge: Context For all that large language models know, they’re nearly unusable for sales and marketing use cases. Think about the tools you use every day in marketing and sales — your CRM system, marketing automation platform or sales enablement tools.

B2B

Martech

APRIL 30, 2025

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. Email: Business email address Sign me up! Processing.

B2B

Martech

JULY 28, 2025

Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is the rapid transformation of B2B buying behavior. B2B buyers will come armed with AI-assisted evaluations of all the vendors, including pricing, service agreements, etc.

B2B

Martech

JUNE 17, 2025

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The post Study shows AI agents struggle with CRM and confidentiality appeared first on MarTech. That dropped to 35% when a task required multiple steps. Email: See terms.

CRM

Veloxy

JANUARY 7, 2025

Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions. Aggregate lead data with customer relationship management (CRM) tools like Salesforce.

Objectives and Key Results

Heinz Marketing

JUNE 5, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing Understanding and activating the B2B buyer’s journey is essential for marketers looking to drive real revenue impact. FAQs About the B2B Buyer’s Journey and Sales Cycle What is a B2B buyer’s journey? How do you build a B2B buyer’s journey?

B2B

Martech

AUGUST 29, 2024

Your sales team can also pull LinkedIn insights straight into HubSpot , keep CRM records up to date in real-time and log activities without breaking a sweat. Keep your CRM clean for better outreach and reporting Before heading to a conference, the last thing you need is a CRM bogged down with messy data.

CRM

Search Engine Land

AUGUST 5, 2024

At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld , senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce and B2B campaigns. Here are 10 key takeaways from their session.

Campaign

SaaStr

JULY 4, 2025

Overall, public B2B companies are struggling, with growth falling to new lows. But that’s overall. The ones selling outside of tech? Many are doing pretty, pretty, well. The company that defined SaaS is now a mature, slow-growth utility. Zoom is no longer growing. Meanwhile, Samsara (IoT for logistics) is growing 33%.

E-commerce

Salesforce

AUGUST 27, 2024

Are B2B marketers overwhelmed by all the data at their disposal? Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. But now, they have access to more B2B data than ever, allowing for a more complete view of the customer – but also creating challenges.

Campaign

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. This is a major opportunity for B2B marketers.

B2B

Heinz Marketing

JUNE 25, 2025

CRM (Salesforce, HubSpot) Customer Success Platform (Gainsight, Catalyst) Product analytics (Pendo, Mixpanel) BI tools (Looker, Tableau) NPS/survey tools (Qualtrics, Delighted) Data integration and alignment between marketing, CS, and product teams is key. Operational metrics: Weekly or monthly (e.g.,

B2B

SaaStr

APRIL 9, 2025

So who will benefit the most from AI in B2B? 30% of New Customers Are “Mult-Suite”, Buying Both CRM and Financials and More Yes, Workday is huge. Don’t bet against the leaders in B2B and SaaS falling behind due to AI. The hot new start-ups, rocketing to $100m ARR in record time? We’re watching.

Profit margin

Martech

JULY 19, 2024

Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? Businesses are born, then they reach the point in their growth where they need a CRM. If a customer is looking to save money, dropping the CRM platform is a drastic move. But save some blame for a maturing market.

Cross-sell

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. For B2B, this might involve tracking form submissions from social ads, website visits from social media that lead to a demo request or downloads of gated content shared on social platforms. Where to find it: CRM systems (e.g.,

CTR

Martech

APRIL 9, 2025

AI is driving meaningful operational changes AI-powered tools are already reshaping B2B marketing, driving major shifts in how marketers work. Dig deeper: 5 ways to help your B2B organization succeed with AI agents 2. But why is AI proficiency so critical for marketers and why is this happening now? Company research. Lead conversion.

GTM

Search Engine Land

JULY 26, 2024

Integration with Zapier for direct CRM connectivity. By the numbers: 75% of B2B decision-makers say Reddit has the most influential perspectives on business products. The Zapier integration allows advertisers to streamline lead management by automating the process of sending leads directly to their CRM systems. Bottom line.

Lead generation

Martech

AUGUST 2, 2024

This is especially useful for big-ticket and B2B purchases with longer buying cycles. B2B customer journey maps might focus on the different personas in the buying group, as multiple stakeholders take part in the purchase decision. Some organizations create journey maps for individual products.

Customers

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Service Agent replaces chatbots in handling customer service and replaces chatbots. Personal Shopper recommends products and helps with search.

Launch

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. This information can be integrated into your CRM and used to boost lead scores accordingly. Growth trajectory Companies on a growth trajectory (e.g.,

Cross-sell

Salesforce

NOVEMBER 5, 2024

Most B2B companies have a trial period so users can take a test drive before making their customers actually purchase For example, at Salesforce, we have a 14-day free trial to try out our CRM for small business — Salesforce Starter Suite. Before our team creates content for an in-trial nurture, we do a ton of research.

Campaign

Veloxy

FEBRUARY 12, 2025

Salesforce Sales Cloud - CRM Platform My experience as a sales productivity platform CEO has exposed me to many CRM solutions. The platform works with over 90 tools and syncs smoothly with major CRM systems. Image Source - ZoomInfo ZoomInfo Data Features The platform stands out with its industry-leading B2B database.

Product

Martech

SEPTEMBER 25, 2024

Marketing automation was followed in the 2024 survey by email distribution software, CRM and SEO tools Most-replaced martech applications. More than half (58%) of the respondents said they worked in B2B, while nearly one-quarter (24%) said they sold to both businesses and consumers. Source: 2024 MarTech Replacement Survey.

CRM

Veloxy

JULY 29, 2025

Seamless Integration With Sales Rep Software Sales rep software often includes tools like: CRMs Email platforms Calendar systems A strong productivity app needs to work with these tools. If the sales app doesn’t sync with your CRM, it creates extra steps that slow things down. It’s helpful to compare them side by side.

Product

Closing Bigger

FEBRUARY 10, 2025

The Role of CRM and AI in Bridging Leadership and Management Technology, when used correctly, can enhance both sales management and leadership. CRMs provide structure, consistency, and visibility into key performance metrics, helping managers keep the team accountable. Contact Maximizer CRM today ! A blend of both.

Objectives and Key Results

Martech

APRIL 2, 2025

Your target audience is B2B, likely consisting of mid-size to larger companies, with decision-makers within those organizations. A better strategy would be to create informational or thought-leadership content on a platform like LinkedIn, which is more aligned with B2B networking.

Objectives and Key Results

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B

Martech

SEPTEMBER 11, 2024

In most SaaS and B2B organizations, silos exist for practical reasons. Collect this feedback in your CRM so it can be used and rules can be applied for priority action (e.g., Many B2B buyers do research online before speaking, even with a trusted account manager. customer persona, product feature, sentiment).

Cross-sell

Martech

JANUARY 7, 2025

Buyer, which helps B2B customers find products, make purchases and track orders. Library of skills and integrations Also announced in December 2024, this library spans key business applications like CRM, Slack and Tableau, and integrations from AppExchange partners. Service Agent , which replaces chatbots in handling customer service.

Launch

Martech

JUNE 9, 2025

In B2B, complex buying decisions are rarely made on impulse. For example, you don’t replace your CRM very often. B2B marketing strategies focused on only short-term demand capture programs sacrifice priming the 95% of the market for future buying situations. Most B2B marketing programs start too late. Email: See terms.

B2B

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more. Here’s a recap of what’s new with Salesforce this season.

Objectives and Key Results

RingDNA

JULY 2, 2025

It’s ideal for both B2B and B2C sales professionals aiming to sharpen their sales instincts and improve quota attainment. In just a few hours, learners gain practical skills in lead nurturing, inbound selling, and effectively using HubSpot’s CRM tools. Duration: 6 weeks (self-paced with daily modules) Cost: ~$695 2.

Retail

Sales Nexus

AUGUST 4, 2025

The reported issues in SalesNexus CRM focus on enhancing user experience, improving system functionality, and resolving critical bugs that impact usability and customer interactions. The updates address navigation, user interface responsiveness, email functionality, data integrity, and user-specific settings visibility.

CRM

Martech

JULY 26, 2024

Take CRM as an example. CRM plays a very different role across industries. For example, many reports show high failure rates for CRM implementations. B2C, B2B and B2B2C). Take CRM as an example: The CRM Value Matrix Reflecting on the reasons for CRM implementation to fail, the CRM Value Matrix adds some nuanced insights.

Pharmaceutical

Adaptive Business Services

OCTOBER 30, 2024

Even better, I love to share that with clients and … most folks that I worked with during my 45 plus years of B2B sales experience have had very little knowledge of what they are thinking about buying. Are you thinking about a CRM? Educate more, sell less … I’ve always prided myself on solid product knowledge. Thank you!

Sell

Hubspot

SEPTEMBER 9, 2024

If you need more convincing, here are five advantages to creating and maintaining a B2B lead list: 1. For instance, I remember one sales role I had where B2B list building was a very manual, research-intensive process. Enhanced Prospect Profiles The better your prospect profile, the better your call outcomes.

Territory