Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? This is the most elemental concept of successful marketing.

Customers 120

Customers Construction B2B Cross-sell 120

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. In ecommerce, cart abandonment rates and repeat purchase ratios could be more relevant.

Objectives and Key Results 97

Objectives and Key Results Cross-sell Strategize Retail 97

Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Two journey emails B2B marketers use often are onboarding programs and post-purchase education. My sister, an interior designer, will order 40 items or more for her business.

Cross-sell 135

Cross-sell Retail B2C Strategize 135

Sales Hacker

MARCH 8, 2024

By partnering with another SaaS company, you can identify opportunities for cross-selling (selling a complementary product to your partner’s customers), or co-selling (teaming up with a partner’s sales team to convert your prospects). Sales tactics like cold calls often have a low conversion rate.

GTM 93

GTM Growth Cross-sell Referrals 93

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. Implement Customer-Led Initiatives While customer-led growth is not a new concept, many B2B organizations have yet to fully embrace it.

Customers 98

Customers Cross-sell Growth Lead generation 98

Salesforce

SEPTEMBER 21, 2021

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. When you think B2B sales, you probably imagine folks getting on an airplane every day, knocking on doors, trying to get someone to listen to their pitch.

B2B 96

B2B Territory Manufacturing Sales 96

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 114

Sell Cross-sell Drivers/motivators Education 114

Sales Pop!

DECEMBER 20, 2023

Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts. Working with the Existing Customer: A strategic farmer analyzes specific accounts, identifying opportunities to expand product or service lines within them.

Cross-sell 52

Cross-sell CRM Pipeline Strategize 52

Hubspot

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. Key projects.

Strategize 80

Strategize Objectives and Key Results Strategic partnership Cross-sell 80

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

B2B 125

B2B Pipeline Campaign Cross-sell 125

SaaStr

OCTOBER 29, 2023

are different markets of course, but most of the best SaaS apps organically cross borders. Localizing early is a strategic weapon. jasonlk) October 29, 2023 In the end, “most” B2B companies whose product can be used anywhere end up with about 25%-30% of their revenue in Europe. They had to be there, on the ground.

Cross-sell 97

Cross-sell Strategize B2B Closing 97

Veloxy

AUGUST 23, 2023

Understanding AI Sales Tools AI sales tools are designed to automate tasks, provide data-driven insights, and optimize efficiency throughout the sales process, thus enabling sales teams to dedicate their time to more strategic activities. How to use AI in B2B sales? They come in two primary categories: automation and insights.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 79

GTM E-commerce B2B Profit margin 79

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . A useful ICP is a strategic document that takes more than just an internal brainstorm session.

Customers 115

Customers Objectives and Key Results Cross-sell CRM 115

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

criteria for success

DECEMBER 31, 2019

A sales process is to selling as a recipe is to a cake. Without the proper steps in a particular and strategic order, you will fail at both selling and baking a cake. This is the same reason why having a B2B sales process is so important. This depends on the type of solution you sell and who you sell it to.

Process 59

Process B2B Territory CRM 59

The 5% Institute

JUNE 19, 2023

Opportunities for cross-selling and upselling: Through regular engagement with customers, businesses can identify additional needs and opportunities for cross-selling related products or upselling premium services. Q5: Can sales farming be applied to B2B businesses? Want To Close Sales Easier?

Cross-sell 52

Cross-sell Technique Sales Trust 52

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always.

Gaming 95

Gaming Cross-sell Referrals CRM 95

ConversionXL

NOVEMBER 4, 2021

Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. There is no reason why the same shouldn’t apply to B2B customers.

Product 127

Product E-commerce Strategize B2B 127

Highspot

MARCH 13, 2024

Top Strategic Ways Your Sales Team Can Use AI Practical Tips for Integrating AI into Sales Processes Challenges That AI in Sales Face The Future of AI in Sales What is Artificial Intelligence? In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S.

Cross-sell 52

Cross-sell Sales Pipeline Follow-up 52

Martech

DECEMBER 21, 2022

As you face challenges with developing your products and services, marketing management continues to move your brand forward with that strategic vision. Sales : Your sales team’s job is to sell your products or services to customers, converting qualified leads into buyers. What are the different types of marketing management?

Objectives and Key Results 101

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 101

Sales Hacker

OCTOBER 27, 2023

For example: Cross-reference your customers with their connections, and have your happy customers directly reach out to them. Are there other executives to reach out to who could have strategic impact? Save your seat by clicking the image More for your eyeballs : Enough hunch-based selling. Indirect ways.

Pipeline 91

Pipeline GTM Cross-sell Sports 91

Hubspot

DECEMBER 7, 2023

FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Take advantage of team selling. Before November rolls around, make strategic assessments around timing and dates. Use your vacation time strategically.

Quota 83

Quota Strategize B2C Transportation 83

Lead Fuze

NOVEMBER 30, 2021

Sales and marketing teams adopt ABS and ABM programs in order to be strategic. The push tactics we’ve been using are not working, so here’s why: Sales and marketing teams are more aware of who they’re selling to, rather than just focusing on revenue growth. But then things change.

E-commerce 52

E-commerce B2B Healthcare Profit margin 52

Sales Hacker

DECEMBER 14, 2022

I’m Mayte Vera, operations manager at TigerLRM, and I leverage my experience in sales enablement management to help users focus on strategic approaches to sales enablement practices and how to define and implement successful sales processes. Selling has historically been an inefficient activity. Don’t sell excitement — sell techniques.

Meeting 89

Meeting Cross-sell Technique Education 89

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Recruiting and hiring senior-level leadership and strategic individual contributors.

B2C 93

B2C Pipeline SQL Strategize 93

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Whenever I bring this topic up with marketers, directors, or executives all across the B2B world – I get met with blank stares. a cyclist who buys carbon wheels to perform better in a race) or B2B (e.g.,

Niche 139

Niche Intrinsic Campaign B2B 139

Martech

MAY 24, 2023

My sponsors and mentors kind of thought it was a fad and like something for the interns and very marcom-y and not very strategic. And all of the data shows that users, whether they’re B2B buyers or B2C buyers, they’re increasingly spending time online. And I love how cross-functional it is, especially digital marketing.

Transportation 102

Transportation Cross-sell B2C Drivers/motivators 102

Martech

JULY 14, 2022

It changes depending on the type of product you’re selling and the market you are pursuing. Canare says that while there are elements common to all campaigns, there are significant differences depending on what you sell and who you’re selling it to. You have to sell to them differently. They buy differently.”.

E-commerce 114

E-commerce Cross-sell Contract Up-sell 114

ConversionXL

JUNE 2, 2022

ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. instead of you knocking on their door and saying, ‘Hey, I’m going to sell you something.’ Account-based marketing is a team sport.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Veloxy

FEBRUARY 22, 2023

Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. Field sales is often used in business-to-business (B2B) sales, but can also be used in business-to-consumer (B2C) sales.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Heinz Marketing

SEPTEMBER 16, 2022

is a familiar call for B2B marketers. Procurement , also known as: vendor management, supplier management, or even sometimes supply-chain management, are the folks who need to ensure that all the i’s are dotted and t’s are crossed. Well being compliant with GDPR is crucial for companies that market and sell in Europe.

Legal 102

Legal Cross-sell Government Contract 102

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Joanne Black is one of the leading authorities in referral selling.

Inside sales 111

Inside sales Sales Cross-sell Growth 111

InsightSquared

FEBRUARY 21, 2020

However, in order to set your RevOps organization for success, it’s critical to ensure leadership has a cross-functional view of not only the sales process but every function involved in revenue creation. . However, tools can help smooth the hand-off between function, share data and resources, and facilitate cross-functional communication.

Cross-sell 71

Cross-sell Pipeline Strategize Meeting 71

Highspot

JANUARY 19, 2022

This includes teaching them how to best engage with prospects, build relationships with customers, close deals, upsell and cross-sell, and much more. The material often deals with topics like relationship building, consultative selling , technology, remote communication with management, and more. Why Sales Training Is Important.

Technique 92

Technique Negotiate Pitch Inside sales 92

Martech

SEPTEMBER 25, 2023

Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales. Content distribution.

A/B testing 118

A/B testing Tradeshows Finance Cross-sell 118

Outreach

MARCH 30, 2021

Here’s an all-too-common example of what it looks like when sales and marketing aren’t working from a coordinated, complementary strategy— A B2B company is launching a new product. Plus, we’re better incentivized selling this other product.’. Tip #2: Make data insights easier to capture, report, and share cross-functionally.

Click Through Rate 52

Click Through Rate Cross-sell Launch Sales 52