Iannarino

MARCH 6, 2023

B2B salespeople need to create a pipeline of new opportunities to achieve their goals. To do this, the salesperson will need to contact potential customers over time, identifying and scheduling a first meeting with potential buyers.

Prospecting 294

Prospecting Pipeline Contact B2B 294

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? “You need twice as much pipeline as you thought you needed to hit the same revenue. The message got through.

B2B 120

B2B GTM Pipeline B2C 120

Sales Gravy

MARCH 25, 2025

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. In B2B sales randomness is the enemy of effectiveness.

B2B 78

B2B Appointment Inside sales Pitch 78

Heinz Marketing

JUNE 5, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing Understanding and activating the B2B buyer’s journey is essential for marketers looking to drive real revenue impact. FAQs About the B2B Buyer’s Journey and Sales Cycle What is a B2B buyer’s journey? How do you build a B2B buyer’s journey?

B2B 62

B2B Pipeline Campaign Sales 62

ClickFunnels

AUGUST 17, 2021

The post The Best Sales Prospecting Tools To Use For Your Business appeared first on ClickFunnels. Sales prospecting can be a great way to get a new business off the ground. Today we are going to take a look at the best sales prospecting tools that can help you to: Find prospects. Reach out to prospects.

Prospecting 244

Prospecting Price CRM Pitch 244

Veloxy

JUNE 8, 2022

Perhaps the answer could be in your sales pipeline. Research shows that top performing companies and sales teams do extremely well when it comes to managing their pipeline. However, over 60% of sales teams say their companies are doing a bad job of managing the sales pipeline. What is a Sales Pipeline? But first….

Pipeline 195

Pipeline Technology Technology Cross-sell 195

Veloxy

JANUARY 7, 2025

This is the foundation of your sales management, outlining the progression from prospect to customer. It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. This way, you willbe able to rock your conversion rates by softly moving your prospects through all stages.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

RingDNA

JUNE 15, 2025

The main difference between B2C and B2B sales strategies is the decision-making process. In contrast, B2B sales involve longer sales cycles , multiple stakeholders, and decisions driven by logic, ROI, and business impact. Namely, are you targeting consumers (B2C) or other businesses (B2B)?

B2C 62

B2C B2B Contract Objection handling 62

Heinz Marketing

MARCH 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing A well-structured demand generation strategy is the backbone of consistent pipeline growth. out of 5), according to Heinz Marketings recent Predictable Pipeline Benchmarking analysis. Utilize retargeting to re-engage prospects who have already interacted with your brand.

Pipeline 94

Pipeline Growth A/B testing Campaign 94

SaaStr

JUNE 24, 2025

We’re living through the biggest transformation in B2B sales since the birth of SaaS itself. The latest from 2025 survey data by ICONIQ from 205 GTM executives across leading B2B SaaS companies The data tells a stark story. The message is clear: The Age of AI isn’t coming—it’s here.

GTM 75

GTM B2B SQL Quota 75

Martech

OCTOBER 21, 2024

Audience definition Different teams have different “customers” — prospects, partners and existing clients. The result: instead of scrambling to find speakers two months out, they had a pipeline of engaged customers ready to share their stories, creating a continuous content engine for the year. And field sales? Processing.

Strategize 116

Strategize Angle Territory Sports 116

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. B2B companies sell their products or services to other companies instead of selling them to customers. LinkedIn Sales Navigator. You betcha!

Inside sales 246

Inside sales B2B CRM Price 246

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

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Sales Hacker

APRIL 8, 2024

In the competitive arena of B2B sales, mastering the art of prospecting is key to ensuring a healthy sales pipeline, daily demos booked, and hitting your sales quota. Fortunately for you, we’ve sifted through the clutter and done all the legwork to bring you the top 10 sales prospecting tools. Wiza reviews 4.5/5

B2B 122

B2B Prospecting Sales Price 122

Hubspot

OCTOBER 15, 2024

Sales is, in large part, the art of developing trust in a tight window — making credibility one of the most valuable assets you can have when engaging with prospects. To help you out on that front, we connected with some sales leaders for the strategies they leverage to establish themselves as credible, consultative resources for prospects.

Prospecting 74

Prospecting Trust Consult Pitch 74

Veloxy

FEBRUARY 12, 2025

The email tracking analytics send instant alerts when prospects interact with your communications. Outreach - Sales Engagement My experience evaluating sales productivity tools shows that Outreach really stands out because it makes prospecting work easier. The results get even better with a 5X increase by the second month.

Product 130

Product CRM Price Objectives and Key Results 130

Partners in Excellence

SEPTEMBER 19, 2023

Building and maintaining robust/healthy pipelines is a problem with most organizations. And if my social feeds are any indication, filling anemic pipelines is the number 1 problem facing organizations. And yet, the pipeline generation problem is still a problem, seemingly getting worse every day.

Pipeline 141

Pipeline Tradeshows High impact Technique 141

Martech

JUNE 26, 2025

Why generic outreach fails in enterprise GTM According to the 2024 LinkedIn-Edelman B2B Thought Leadership Impact Report : 71% of decision-makers say that poorly targeted sales outreach can damage their perception of a brand. It signals a lack of understanding, frustrates prospects and creates lasting friction. Spam damages your brand.”

GTM 104

GTM Strategize Pipeline Engineering 104

Sales Pop!

OCTOBER 14, 2023

Mastering the Art of B2B Sales: A Conversation with Greg Nutter In the realm of B2B selling, the journey to success is often fraught with pitfalls. Mistake #2: The Pitfall of Poor Prospecting Greg elucidates the second common mistake – poor prospecting. Prospecting should aim to uncover and alleviate customer pain points.

B2B 162

B2B Sell Management Consulting Pipeline 162

Heinz Marketing

APRIL 2, 2025

By Lisa Heay , Vice President of Business Operations at Heinz Marketing Your pipeline shouldnt feel like a rollercoasterthrilling one month, terrifying the next. Speed to Lead When the panel was asked what are the biggest pipeline killers in their minds, Maura explained that 78% of buyers go with the vendor that responds to them first.

Pipeline 54

Pipeline GTM B2B Follow-up 54

Martech

JUNE 9, 2025

In B2B, complex buying decisions are rarely made on impulse. B2B marketing strategies focused on only short-term demand capture programs sacrifice priming the 95% of the market for future buying situations. Most B2B marketing programs start too late. A continuum approach does just that. Email: See terms.

B2B 62

B2B Objectives and Key Results Campaign Clients 62

ClickFunnels

JUNE 24, 2021

The post Creating A Sales Prospecting Process That Works appeared first on ClickFunnels. That’s exactly what we are going to discuss today: What is sales prospecting? How to create a sales prospecting process that works? How can you go beyond sales prospecting to grow your business explosively? What Is Sales Prospecting?

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Membrain

APRIL 12, 2023

Everyone talks about sales prospecting , and we all think we know what it means. It’s just going out looking for potential customers to put into your sales pipeline, right? Traditionally, this was a task entrusted to junior “hunters” on the sales team–young hungry salespeople tasked with “drumming up opportunities.”

Prospecting 136

Prospecting B2B Sales Pipeline 136

Sales Pop!

SEPTEMBER 2, 2023

Amidst the hustle and bustle, the realm of B2B sales stands as a linchpin. Smith , the astute CEO and Founder of SmithCo —a sales consulting firm dedicated to empowering modern mid-size B2B businesses. The second blind spot—targeting the wrong prospects—accentuates the significance of precision in prospect identification.

B2B 162

B2B Consult Sales Follow-up 162

RingDNA

MARCH 26, 2025

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” While the uninitiated might view LinkedIn as a networking site for those seeking jobs, seasoned sales pros are already finding that LinkedIn can drive revenue when used as a sales prospecting tool.

Closing 62

Closing B2B Sell Referrals 62

Salesforce

DECEMBER 20, 2024

What defines success in B2B marketing? You have to identify when deals are near the finish line and take action, or pivot when a prospect stops responding. When working with sales to help close deals, B2B marketers need to understand the sales funnel, including how customers move through the stages of an opportunity.

B2B 59

B2B Contract Cross-sell Construction 59

ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Tibor Shanto

JULY 7, 2021

No doubt we all want greater quality prospects, than just more things in the pipeline. But there is no denying that a lack of quality prospects leads to the same poor results. Simple questions, like of ten prospects who enter Discovery, how many will take a proposal. That reality leads to an uncomfortable choice.

Objectives and Key Results 301

Objectives and Key Results Quota Gaming Commission 301

Martech

OCTOBER 24, 2024

For example, ExactBuyer and Upscale support outbound engagements with cold, warm and hot leads with relevant B2B messaging. uses genAI and machine learning to analyze intent data and tailor outreach to prospects. takes it further by finding prospects and drafting compelling messages based on pipeline insights and earlier engagements.

Niche 126

Niche Pipeline Growth Prospecting 126

Sales Hacker

DECEMBER 10, 2024

With no background in software sales, he had to quickly pick up the ropes of B2B selling, making numerous mistakes along the way. It wasn’t until 2018 five years into his tenure that they developed a structured approach to guiding prospects through the sales process. As he puts it, “I like to win.

GTM 106

GTM Construction Quota Growth 106

SaaStr

JUNE 19, 2025

I’ve been in B2B and Saa sales for 15+ years. They buy an AI sales tool, spend 30 minutes uploading their “best” email templates (which, let’s be honest are probably too generic), point it at their prospect list, and expect magic. Maybe it’s just prospect research. What are we doing wrong?”

Objection handling 106

Objection handling Sales Legal Strategize 106

Sales Pop!

MARCH 11, 2023

It should be abundantly clear that no medium to large B2B sales team or company can grow and succeed today without a clear-cut sales process. Today a company may have different sales processes for different products, functions, or product lines, and Pipeliner was the first CRM to provide the ability to set up multiple pipelines.

CRM 130

CRM Pipeline Process Sales 130

Martech

APRIL 2, 2025

Your target audience is B2B, likely consisting of mid-size to larger companies, with decision-makers within those organizations. A better strategy would be to create informational or thought-leadership content on a platform like LinkedIn, which is more aligned with B2B networking.

Objectives and Key Results 114

Objectives and Key Results Strategize B2C CRM 114

SaaStr

JULY 1, 2025

The latest AI B2B to go through hyper-growth. Start measuring outcome metrics (pipeline quality, deal velocity, win rate). They’ve rocketed to $6m ARR in just a few months. While AI has exploded in coding (Cursor) and legal (Harvey) and parts of GTM (Clay), sales itself is still waiting for its breakthrough AI moment.

Territory 85

Territory CRM Negotiate Relationship building 85

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. And poorly managed prospecting lists will result in seller fatigue. B2B sales prospecting in a nutshell.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. why change now) and then focus on customer indecision (i.e.,

B2B 127

B2B Customers GTM Pipeline 127

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. For B2B, this might involve tracking form submissions from social ads, website visits from social media that lead to a demo request or downloads of gated content shared on social platforms. Where to find it: CRM systems (e.g.,

CTR 84

CTR CRM Click Through Rate Lead generation 84