Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. This is a major opportunity for B2B marketers.

B2B 128

B2B Objectives and Key Results Cross-sell B2C 128

Iannarino

MARCH 2, 2023

This sales strategy has been part of B2B sales processes and is practiced by sales reps in many sales organizations. But by rushing the deal to get to the pain points, you break B2B selling and buying. In one industry I spent time selling in, the presenting problem wasn't always the client's real problem.

B2B 286

B2B Contact Clients Entertainment 286

Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist. Our display ads created #X MQLs. Processing.

B2B 120

B2B Drivers/motivators Finance Pipeline 120

Martech

SEPTEMBER 11, 2024

Dig deeper: A B2B marketer’s guide to long-form content Website While not traditional content marketing , a website is a source of content. Understanding that preference could present an opportunity to do more with less. Over six months, tease the speakers, venue, attendees, presentation, etc. Even so, here’s the point.

B2B 136

B2B Campaign Represent Presentation 136

Martech

MAY 23, 2025

B2B teams are producing more content than ever and getting less out of it. Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. Success today depends on strategy, not scale.

B2B 131

B2B Drivers/motivators Healthcare Strategize 131

RingDNA

JUNE 15, 2025

The main difference between B2C and B2B sales strategies is the decision-making process. In contrast, B2B sales involve longer sales cycles , multiple stakeholders, and decisions driven by logic, ROI, and business impact. Namely, are you targeting consumers (B2C) or other businesses (B2B)? This isn’t always enough in B2B.

B2C 62

B2C B2B Contract Objection handling 62

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. You betcha!

Inside sales 246

Inside sales B2B CRM Price 246

Iannarino

JULY 28, 2022

Many salespeople underestimate the importance of how they present themselves when they walk into their prospective client's office for a first meeting. The One-Down salesperson will, without meaning to, project that the client will not be able to count on them to help improve their results.

B2B 267

B2B Clients Presentation Sales 267

Search Engine Land

JULY 15, 2024

Like other GMLs in recent years, this one was short on B2B-focused updates and pointed toward more Google control and less for advertisers. For advertisers, that setup presents another challenge. But here in paid media land, I’ve been chewing on what we learned on the advertising front. Business email address Subscribe Processing.

B2B 76

B2B Campaign Trust Represent 76

ClickFunnels

SEPTEMBER 14, 2021

The post B2B Sales Funnel Guide – Start Growing Your Business appeared first on ClickFunnels. The greatest challenge of any B2B business is getting customers. 3 proven B2B sales funnels + case studies. We will also share some B2B sales funnel tips that will help you maximize your profits. Continue reading….

B2B 207

B2B Pitch Sales Up-sell 207

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Here’s how: Prompt : “Create a realistic image for a blog post titled ‘Why B2B Buyers Don’t Trust Your Content.’ ’ Audience: B2B tech marketers.

B2B 127

B2B A/B testing Trust CRM 127

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability.

Growth 137

Growth GTM B2B Strategize 137

Martech

MARCH 31, 2025

Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds. On the B2B side, HubSpot sends personalized anniversary emails, celebrating the day customers signed up. Its a memory-driven feature that can feel tone-deaf or intrusive in a B2B networking context.

B2C 124

B2C B2B Drivers/motivators Negotiate 124

SaaStr

NOVEMBER 8, 2024

At SaaStr Annual, Tomasz Tunguz presented the results of their survey, along with a great story of a public company CRO who had deployed AI SDRs and generated a ton of pipeline … but no closed deals. Tons of B2B companies deploying AI SDRs already, but few deals closed so far. But is it working yet, these AI SDRs?

Pipeline 128

Pipeline Gaming Contact Price 128

Closing Bigger

NOVEMBER 3, 2024

The post Excerpt from AI Keynote, “Amplifying Your MSP Growth with AI,” presented at ChannelNext West. appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence. It saves time and ensures no critical detail is lost, helping salespeople and managers stay efficient and productive.

Presentation 52

Presentation Growth CRM Meeting 52

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Martech

SEPTEMBER 12, 2024

It also announced moves to make B2B buying easier using Oracle Fusion Cloud. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. . ” A unified view of B2B buying and selling. The announcements came today at Oracle CloudWorld in Las Vegas.

Assembly Line 117

Assembly Line Contract B2C GTM 117

Iannarino

MAY 2, 2024

Address Challenges : In my sales journey, each day presented unique challenges for my team and clients. The gesture surprised the contact, highlighting the rarity and value of personal engagement. Consistent client visits foster loyalty and growth. Regardless of your industry, tackling client issues head-on is imperative.

Clients 247

Clients B2B Contact Follow-up 247

Iannarino

JULY 19, 2021

Here is the order in which sales conversations were (and mostly still are) conducted in legacy approaches to B2B sales. This is the B2B equivalent of social proof. Presentation and Proposal. Generally, after you agreed with your client on a solution, you would present it and provide a formal proposal and pricing.

Conversion 334

Conversion Clients Sales Presentation 334

Martech

AUGUST 8, 2024

“Marketers should carefully consider how they present AI in their product descriptions or develop strategies to increase emotional trust,” said Cicek. Adobe’s Adobe Journey Optimizer (AJO) B2B Edition uses generative AI to create targeted buying groups and personalized customer journeys across various channels.

E-commerce 122

E-commerce Objectives and Key Results Hospitality Strategic planning 122

Martech

OCTOBER 27, 2023

.” It will also be disruptive for some of the solutions that present alternatives to cookie-based identity resolution. ” Another challenge for B2B. We asked Chris Golec, founder of Channel99 (and formerly CEO of Demandbase) if this move by Google presented fresh problems. ” Why we care. .” Get MarTech!

Presentation 124

Presentation Niche B2B Technique 124

Iannarino

AUGUST 8, 2021

Writing the book has caused me to recognize a critical insight about B2B sales , or more accurately, about B2B buying. According to two recent studies, those are the percentages of B2B salespeople who miss their quota. But before I share it, we need to look at some numbers: 57% and 67%. Status Quo.

Intrinsic 321

Intrinsic Quota Clients B2B 321

Salesforce

DECEMBER 20, 2024

What defines success in B2B marketing? When working with sales to help close deals, B2B marketers need to understand the sales funnel, including how customers move through the stages of an opportunity. Simply put, your team has to be B2B opportunity experts. What is a B2B opportunity expert? Timing is crucial.

B2B 59

B2B Contract Cross-sell Construction 59

Martech

MAY 30, 2025

B2B buyers aren’t searching the old way anymore. the next-gen search era, where users rely on summarized results, B2B marketers must adapt how they: Build visibility. the next-gen search era, where users rely on summarized results, B2B marketers must adapt how they: Build visibility. Goodbye, traditional ranked blue links.

B2B 99

B2B Niche Trust Engineering 99

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 134

B2B Cross-sell Pharmaceutical Account management 134

Martech

NOVEMBER 20, 2023

Publishing authoritative content is among the best ways to attract high-value B2B leads. However, creating appealing content for buyers at different stages of the buying journey is often the greatest challenge for B2B marketers. Discover the power of curation and how to start curating content for more effective B2B marketing.

B2B 139

B2B Entertainment GTM Promote 139

Martech

JANUARY 16, 2024

Storytelling might not be the first tool that springs to mind in B2B marketing. This article dives into the nuts and bolts of storytelling in B2B marketing. Let’s explore these elements and more to harness the full power of storytelling in your B2B strategy. Yes, B2B decisions are data-heavy. But why storytelling?

B2B 140

B2B Angle Contract Trust 140

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This transformation is crucial in the B2B sector, where purchase decisions are complex and often based on detailed information and trust.

GTM 128

GTM B2B Technology Technology 128

Veloxy

JANUARY 7, 2025

It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. Presenting: Showing the value of what you sell. Qualification: Evaluating a leads needs and fit.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. Also, while B2B deals with leadership mindsets that make creativity difficult, that is only part of the problem. B2B purchases are not impulse decisions but considered ones. That creates major limitations.

B2B 132

B2B Advertising/ Marketing B2C Pipeline 132

Martech

AUGUST 2, 2024

This is especially useful for big-ticket and B2B purchases with longer buying cycles. B2B customer journey maps might focus on the different personas in the buying group, as multiple stakeholders take part in the purchase decision. Some organizations create journey maps for individual products.

Customers 115

Customers B2B Start-ups CRM 115

RingDNA

MARCH 26, 2025

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” This means that you should take care to present yourself as professionally as possible. In B2B sales, it often takes north of six contacts to close deals. Source: Gartner ​.

Closing 62

Closing B2B Sell Referrals 62

Iannarino

JUNE 24, 2021

The Gist: Advice to “do whatever it takes to win the deal” is presented without the necessary guardrails. Of all the ways you can improve your sales results, few will have a greater impact than adopting and practicing a modern approach to B2B sales. Improve Your Approach. Increase Your Activity.

Sales 334

Sales Cross-sell Clients B2B 334

Martech

MARCH 19, 2024

The biggest hurdle in searching for B2B writers B2B articles and blog posts were the first most popular content format used by marketing specialists in 2023, with a 94% usage rate compared to 89% in 2022. Our content marketing inbox was inundated with requests from B2B writers — 20 a week, to be precise. B2B specialization.

B2B 126

B2B B2C Education Construction 126

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. ” Let’s dive into the principles and strategies behind the art of the cold open in B2B communication. Use your cold open to humanize your message.”

B2B 133

B2B A/B testing Technique Pitch 133

Martech

SEPTEMBER 25, 2024

Thirty-second TV spots and supporting video ads show enthusiastic workers bringing coworkers into the workflow, collaborating with such tools as Canva Docs, Presentations, Video and Whiteboards. Dig deeper: How Canva is approaching B2B customers with AI-powered tools Email: Business email address Sign me up! Processing.

Price 114

Price Launch Clients Campaign 114

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. Here’s what this means for B2B marketing organizations. To learn more about how to use AI tools in B2B, join me at The MarTech Conference on September 27 at 11:35 a.m.

B2B 124

B2B Construction Drivers/motivators Campaign 124