SaaStr

MAY 29, 2025

The ideal AI-augmented sales day: 4 demos 2 strategic follow-ups Healthy white space for pipeline generation and opportunity advancement Zero time on CRM hygiene, note-taking, or administrative tasks But here’s the critical caveat: poor AI orchestration creates terrible customer experiences.

GTM 83

GTM Negotiate Cross-sell CRM 83

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Here are a few proven ways to supercharge your B2B content distribution strategy. Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content.

B2B 109

B2B X-functional Pitch Click Through Rate 109

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

Strategize 72

Strategize Cross-sell Strategic partnership Growth 72

Salesforce

SEPTEMBER 21, 2021

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. It was kind of a no-brainer for us to take these amazing things that Accenture builds as a whole and identify how they can plug into Salesforce,” Berumen said.

B2B 96

B2B Territory Manufacturing Sales 96

Martech

MAY 6, 2025

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. This shift creates space for what humans do best: creative strategy, relationship building and collaborative problem-solving. Marketing complains that sales ignores their hard-earned leads.

Assembly Line 115

Assembly Line Sales Follow-up Technology 115

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. B2B is an acronym for Business-to-Business, a model for selling, relationship-building or engagement. . AB Testing. Account-Based Everything / Revenue. Account-Based Marketing. Base Salary.

B2B 105

B2B E-commerce Cold Call Sales 105

Martech

DECEMBER 16, 2024

Build a brand that machines understand and trust Now is the time to detach emotionally from the importance of domains because, in the future, domains will matter far less than brands. But to stay competitive, start building implicit relationship-based links for topics, people, products and corporations (e.g.,

Engineering 115

Engineering Niche Technology Technology 115

Hubspot

JUNE 16, 2025

Even account managers — once focused on relationship-building — are now expected to drive revenue. This is especially true in complex B2B sales like SaaS, ABM, and enterprise software. Building your personal brand involves optimizing your profile with industry-specific keywords to increase visibility in recruiter searches.

Objectives and Key Results 49

Objectives and Key Results Pitch Sales Follow-up 49

Sales Pop!

DECEMBER 20, 2023

In the dynamic landscape of sales, the farmer archetype takes center stage, tending to leads, nurturing sales, and elevating the business through relationship-building. This strategy, built on relationships, transcends the transactional approach and focuses on the long-term growth of existing accounts.

Cross-sell 130

Cross-sell CRM Pipeline Strategize 130

Gong.io

DECEMBER 5, 2022

That’s why having a strategic sales plan is vital. It sets out everything your sales team needs to know about your sales process, including what they need to do at every stage of the B2B sales funnel to convert high-value leads. What is a strategic sales plan? A strategic sales plan is a lot of work. Image Source ).

Strategize 62

Strategize Sales Quota Pipeline 62

Closing Bigger

MAY 9, 2024

With that said here were the 10 big takeaways: Leverage AI for Productivity, Not Replacement: Utilize AI to handle repetitive tasks, freeing up human creativity for strategic thinking and relationship building. This partnership can lead to more informed and nuanced business strategies.

Strategic planning 115

Strategic planning Strategize Relationship building B2B 115

Heinz Marketing

SEPTEMBER 25, 2019

The VP of Sales is one of the most important roles within a B2B company. It’s important for a VP of Sales to know the numbers and provide insights because using that information strategically brings legitimacy, competence, and confidence to the role. Thinks strategically, like a business leader. Develops strong relationships.

Strategize 98

Strategize Drivers/motivators B2B Sales 98

Partners in Excellence

APRIL 5, 2024

They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C. Relationship Building and Empathy : The ability to build strong, lasting relationships with clients, understanding their needs deeply, and empathizing with their situations are frequently cited.

Sell 143

Sell Cross-sell Drivers/motivators Education 143

Martech

OCTOBER 30, 2023

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. They created specific segments and personas for the D2C and B2B channels and devised an intense A/B testing process. Strategic focus. Here’s how: Step 1: Strategize. The result?

Objectives and Key Results 124

Objectives and Key Results Strategize Legal A/B testing 124

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. 68% of B2B customers are lost because of indifference, not mistakes. B2B businesses had to pivot to a workforce going remote almost overnight. 90% of B2B customers start their journey with a Google search.

CRM 132

CRM B2B Referrals Sales 132

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

B2B 78

B2B Prospecting Cold Call Referrals 78

PandaDoc

MARCH 25, 2025

Complex sales examples Complex sales are common in SaaS, B2B, and service industries, such as with the following: Software with customizations, options, or add-ons Financial or consultative services Selling products or services to large organizations Whats the difference between complex and transactional sales?

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Veloxy

JANUARY 23, 2024

It caters to the human desire for tangible experiences, providing a pathway for customers to discover new products, establish strong relationships with brands, and ultimately, influence their purchasing decisions. This direct approach is all about fostering personal relationships and trust, leading to successful conversions.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

PandaDoc

JUNE 2, 2025

In B2B sales, the best deals are won by sales reps who can challenge assumptions, reframe conversations, and bring unexpected insights to the table. The method was developed by Matthew Dixon and Brent Adamson in The Challenger Sale and emerged from a multi-year study of thousands of B2B sales professionals. Solution selling.

Process 52

Process Objectives and Key Results Sales Angle 52

Martech

MARCH 22, 2022

However, companies will make more money and use email to serve their entire organizations more effectively when they use a strategic approach that harnesses and respects the channel’s power simultaneously. The difference between B2B and B2C in email marketing. B2B and B2C marketers say email is essential. billion in 2025.

B2C 122

B2C Objectives and Key Results Drivers/motivators B2B 122

Salesforce

APRIL 4, 2025

We are at a point where we need to rethink automation, not just as a sub-category of tools focused on B2B sales, but as the real payoff of agentic AI. 3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

Heinz Marketing

OCTOBER 26, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “What B2B Marketing and Hall & Oates Have in Common?” I cannot see what the connection is between B2B marketing and Hall and Oates.

Pipeline 131

Pipeline Sales B2B Manufacturing 131

Sales Hacker

OCTOBER 22, 2017

Relationship-building. The ability to positively engage other people, build long-term relationships, and form mutually beneficial networks will find frequent use in any salesperson’s workflow. Relationship-building involves trust, rapport, and a genuine desire to help other people. That’s right.

Negotiate 106

Negotiate Teamwork Referrals Relationship building 106

Sales Hacker

MAY 8, 2023

These characteristics have changed the B2B sales process significantly. Step one, relationship-building. Without a relationship, you can’t personalize. One survey found nearly all buyers want self-serve options throughout the buying journey, and 81% want to be able to access pricing information on their own.

Sell 111

Sell Cold Call Up-sell Contract 111

Score More Sales

JULY 27, 2012

I am thrilled to be part of the faculty, and an affiliate of what looks like the best line up of courses catering to anyone in B2B selling this time of year. Relationship Building for New Reps – Elinor Stutz 7/31. Nurture Existing Relationships to Grow Revenues – Lori Richardson – 8/8.

Sales 70

Sales B2B Relationship building Technique 70

Martech

MARCH 14, 2024

Whether it’s their first interaction with you or the 500th, one bad experience is enough to sour months or years of relationship-building with a customer. Delivering a high-quality product or service is the minimum. How to get it right Be very deliberate about where you deploy AI and how you do it.

Trust 128

Trust Customers Healthcare Service 128

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120

Search Engine Land

MAY 31, 2024

Capturing an email address provides a crucial touchpoint for re-engagement and long-term relationship building, especially considering that most visitors will not convert on their first visit. Whether in ecommerce or lead generation, the importance of email capture as a micro KPI cannot be overstated. revenue in the bank).

Objectives and Key Results 85

Objectives and Key Results Lead generation Campaign Relationship building 85

Sales Hacker

JUNE 8, 2022

And yet this data from LinkedIn showed that 48% of Millennials say they make B2B buying decisions. And a different Forrester study showed that between 2019 and 2020, the average number of touches it takes to close a B2B deal increased by 58% – from just 17 touches in 2019 to 27 touches in 2020. The change is far from over.

Commission 103

Commission Sales Relationship building Up-sell 103

PandaDoc

JUNE 11, 2024

What is B2B sales, and what strategies can you use to maximize your success? Whether you’re a B2B-native startup or an established direct-to-consumer company pivoting to B2B sales, this guide will walk you through everything you need to know about B2B. What is B2B sales? Why is B2B sales important?

B2B 52

B2B Process B2C Objectives and Key Results 52

Hubspot

JUNE 25, 2015

But there’s a handful that have become the “tried and true” for B2C and B2B alike: Facebook, LinkedIn and Twitter. LinkedIn has been highly regarded as a useful tool for B2B companies, especially in the realm of sales. This could mean faster relationship-building, decision-making and action down the road.

Networking 78

Networking B2C Niche B2B 78

Hubspot

SEPTEMBER 28, 2017

(This approach to branding and relationship-building is one I go into in much more depth in my business book, Top of Mind.). While 89% of B2B organizations are actually utilizing content marketing, only 37% have put together a documented strateg y around that content’s creation and distribution.

Strategize 78

Strategize Promote Relationship building Start-ups 78

Heinz Marketing

MAY 24, 2023

Customer Insights for Strategic Decision-Making: When times get tough, businesses need to make smart decisions that help them make the most money and work like a well-oiled machine. Long-Term Customer Relationships: Building long-term relationships with customers is key to staying afloat whether the economy is booming or busting.

Growth 111

Growth Customers Referrals Niche 111

Sales Hacker

APRIL 26, 2018

Nor can a salesperson achieve decent performance metrics without strategic thinking , affinity to technology , and presenting. A person with good business acumen possesses or develops some measure of leadership, innovative thinking, entrepreneurial mentality , and strategic sense. The list of required skills can go on and on.

Drivers/motivators 67

Drivers/motivators Non-Profits B2B Consult 67

Highspot

JANUARY 19, 2022

Here are a few you might recognize: B2B or business-to-business sales : Designed for B2B-style businesses that target their sales pitch toward key business decision makers (typically C-suite level leadership or managers) who are responsible for purchasing products, services, and software for their company. Challenger.

Technique 92

Technique Negotiate Pitch Inside sales 92

Hubspot

AUGUST 10, 2020

During this stage, B2B reps may also have to communicate with gatekeepers to reach the individual who can make the final purchasing decision. Relationship-Building. The field of sales is all about relationship building. Strategic Alignment.

Cross-sell 100

Cross-sell Sales Negotiate Contact 100

ConversionXL

JUNE 2, 2022

It’s been defined as “a sustained, coordinated, strategic approach to identifying, engaging, closing, and growing the accounts that we know we should win” by Seismic’s Marketing Director Steve Watt. Individuals don’t make B2B buying decisions; groups do. It’s a process that involves every team at every stage. Identifying.

Customers 98

Customers Objectives and Key Results Strategize Growth 98