Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? Treat them as partners.

Niche 130

Niche Negotiate Legal Contract 130

Highspot

JANUARY 5, 2024

Enablement leaders must build strategic partnerships with their revenue operations teams because it is only together that these teams can drive the operational rigor necessary to improve and sustain high sales productivity. There’s no time for fragmented tools that don’t speak to one another.

Product 52

Product Strategic partnership Sales Customer Relationship Management 52

Sales Hacker

MARCH 8, 2024

Together, you can strategize the best approach to moving those leads through the pipeline. More for your eardrums : Stephen Hakami is the Founder and CEO of Wiza – the most accurate way to find verified contact information for B2B prospects. What can you win? These signals then feed your Keyplay ICP model to score every account.

GTM 93

GTM Growth Cross-sell Referrals 93

SBI

OCTOBER 29, 2019

Allego and Seismic Form Strategic Partnership to Optimize Sales Readiness with Personalized Content, Learning and Collaboration, All in One Place. We are very pleased about this new partnership. . - Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar. Rowe Price.

Strategic partnership 20

Strategic partnership Strategize Price Technology 20

InsightSquared

JANUARY 8, 2021

InsightSquared + Revenue Collective: Elevating the partnership between CROs, RevOps and the entire GTM team. We’re thrilled to announce we have entered into a strategic partnership with Revenue Collective , an incredible membership organization bringing together more than 4,000 sales, marketing and operations professionals.

Strategic partnership 62

Strategic partnership GTM Territory Strategize 62

Score More Sales

APRIL 12, 2012

More than 3 years ago I was interviewed with B2B sales guru Jill Konrath. Not surprisingly, our conversation about building strategic partnerships is still current information (except that I’m based in Boston now). This is one of my favorite interviews and is about specific ideas around a simple way to grow revenues.

Strategize 77

Strategize Strategic partnership B2B Consult 77

Salesforce

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Einstein for Data Cloud and Account Engagement B2B marketers using Account Engagement (Pardot) have something to get excited about, too. Well, good news: they’re both being released ahead of schedule.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Sales Hacker

AUGUST 7, 2020

Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Vice President of Sales & Strategic Partnerships. Senior Vice President, Strategic Sales & Revenue. Strategic Team Lead. Strategic Account Executive. Strategic Sales Manager. JILL KONRATH.

Territory 121

Territory Presentation Strategic partnership Strategize 121

Sales Hacker

SEPTEMBER 12, 2022

The customer features that really matter will depend on your specific business and whether you are a B2B or B2C company. Related: B2B vs B2C Sales: What’s the Difference Between B2B and B2C? Consider strategic partnerships. If you are selling to other companies , you might consider: Industry. Company size.

Sell 79

Sell B2C Strategic partnership Sales 79

Highspot

NOVEMBER 7, 2019

When it comes to B2B selling, stories are even more vital. It’s easy to forget that “ B2B buyers are the same individuals that shop on Amazon or interact with Apple on their mobile phone every day.” Author Bio. David founded the sales enablement software company LIA in 2011. Connect with David on LinkedIn.

Strategic partnership 95

Strategic partnership Territory Pitch Price 95

Hubspot

JANUARY 17, 2018

B2B Growth Show. Make It Happen Mondays -- B2B Sales with John Barrows. B2B Growth Show. This daily podcast is geared toward helping B2B sales executives achieve growth. On this podcast, sales expert Anthony Iannarino interviews well-known sales professionals from both B2B and B2C companies. Best Sales Podcasts.

B2B 101

B2B Technique Strategic partnership Sales 101

Score More Sales

APRIL 27, 2014

John Marcus, CEO, Bedrock Data drove the point home about getting others to sell on your behalf through strategic partnerships. The strategic messaging he suggests goes like this: First message: Introduce yourself. Know what your values are in your team and with yourself. Share those values. Third message: Offer help.

Strategic partnership 92

Strategic partnership Sales Strategize Strategic planning 92

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. From the bottom of our hearts, thank you for all you do.

Inside sales 111

Inside sales Sales Cross-sell Growth 111

SaaStr

DECEMBER 5, 2019

But what happens when these different sized businesses unite forces in strategic partnerships? In this session, Managing Director & Co-Head of Workday Ventures, Leighanne Levensaler will dispel the myths of partnering with large companies and reveal the 10 things that aren’t obvious with this kind of partnership. .”

Strategize 52

Strategize Strategic partnership Start-ups Up-sell 52

Heinz Marketing

AUGUST 28, 2023

Welcome to the world of the strategy-first mindset – the compass that guides B2B marketing leaders to their desired destination. But what exactly does it mean to be strategy-led in B2B marketing? Partnerships and Collaborations: Check if they have any strategic partnerships or collaborations with other brands.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Score More Sales

APRIL 27, 2014

John Marcus, CEO, Bedrock Data drove the point home about getting others to sell on your behalf through strategic partnerships. The strategic messaging he suggests goes like this: First message: Introduce yourself. Know what your values are in your team and with yourself. Share those values. Third message: Offer help.

Strategic partnership 48

Strategic partnership Sales Strategize Strategic planning 48

Hubspot

JUNE 26, 2019

Amazon's mastered this for ecommerce, but this model also has potential to work for B2B businesses that deliver products to businesses on a regular basis. Strategic partnerships for customer loyalty (also known as coalition programs) can be super effective for retaining customers and growing your company. Source: Patagonia.

Customers 75

Customers Non-Profits Retail Gaming 75

ConversionXL

APRIL 4, 2017

For certain businesses, though – usually B2B with a high enough price tag and lifetime value – sales is a must. Additionally, some companies have partnerships and integrations baked into their offering, like Segment and Zapier. How should startups approach strategic partnership negotiations? Emerging Channels.

Growth 118

Growth Referrals Niche Strategic partnership 118

Sales Hacker

JULY 17, 2019

Brittany Wroblewski – Director of Strategic Partnerships at G2. And that action of leading by example, even without any official title or position or monetary incentive, caught the attention of other leaders and managers and prompted my move into a more strategic management role. Here’s what they had to say.

Promote 79

Promote Quota Sales Consult 79

Hubspot

APRIL 3, 2012

Amazon has mastered this for eCommerce, but this loyalty program model also has potential to work for B2B businesses who deliver products to businesses on a regular basis. Strategic partnerships for customer loyalty, also known as coalition programs, can be extremely effective for customer retention and company growth.

Customers 78

Customers Non-Profits Strategic partnership Gaming 78

Martech

JANUARY 13, 2022

WeWork announced a strategic partnership with ARHT Media in May 2021, bringing the holographic technology to up to 3,500 enterprise customers through the WeWork network as more locations are equipped with the capture studios and displays. Holograms in live conferencing.

Technology 126

Technology Technology Strategic partnership Retail 126

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. Partnerships can be a big help. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. 3 Factors That Affect B2B Partnerships. Can this be true?

Strategic partnership 84

Strategic partnership Objectives and Key Results Strategize Cross-sell 84

Salesforce

NOVEMBER 14, 2022

After announcing our strategic partnership with Google at Connections , we’re using new privacy-safe integrations for ad activation and aggregated insights that deliver more personalized and efficient marketing. Customer Data Platform and first-party advertising Discover new ways to engage across Meta and Amazon Ads.

Customers 98

Customers Strategic partnership Service Education 98

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. Partnerships can be a big help. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. 3 Factors That Affect B2B Partnerships. Can this be true?

Strategic partnership 77

Strategic partnership Objectives and Key Results Strategize Cross-sell 77

InsightSquared

JUNE 8, 2021

BOSTON — JUNE 8, 2021 — InsightSquared , a leader in revenue intelligence and forecasting, and RingLead , a leader in data orchestration and RevOps automation, today announced a strategic partnership providing customers a unified, accurate view into every prospect and customer, their activity and their influence—throughout the buyer’s journey.

Contact 62

Contact Strategic partnership Cross-sell Pipeline 62

Martech

NOVEMBER 15, 2021

The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies. Advertisers employ Neustar solutions to make strategic decisions about how to set and allocate their marketing budgets across channels. Target customers. Product overview. Target customers.

Strategic partnership 112

Strategic partnership Strategize Retail Hospitality 112

Hubspot

JULY 29, 2022

Reveal connects HubSpot CRM data into their partner ecosystem, helping teams to identify and convert strategic leads. The system shows the overlaps between your leads, prospects, and customers and that of your partners, all easily accessible on one screen, and alerts you when a deal comes through thanks to your partnership's work.

Relationship Management 66

Relationship Management Referrals E-commerce CRM 66

SaaStr

OCTOBER 15, 2019

Yeah, I’ve been in B2B marketing for 10 years, and there’s this culture of hard sell when you have to, but always close and close quickly. I think that strategic partnerships are a good way of not only getting brand recognition, but they’re a good way to get credibility because it’s an outside endorsement.

Pipeline 62

Pipeline Manufacturing Up-sell Cross-sell 62

Salesforce

DECEMBER 12, 2022

The vast majority of B2B decision makers prefer remote interactions or digital self-service , and yet many in the communications industry only accept B2B orders over the phone. Automation turns your customer relationships into strategic partnerships. 6 min read. VP, General Manager of Communications at Salesforce.

Clients 52

Clients Strategic partnership Service Contract 52

Lead Fuze

SEPTEMBER 30, 2021

Whether it’s internal or outsourced, B2B accounting firms find this practice the most reliable one to generate leads. Moreover, networking can help you build strategic partnerships that would bring your clients and added value. Strategic partnership is the key to succeeding in such a goal. .

Lead generation 52

Lead generation Niche Objectives and Key Results Strategic partnership 52

Sales Hacker

FEBRUARY 7, 2018

Growth rate depicted from traditional B2B sales teams vs. SaaS Sales teams. What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend.

Growth 86

Growth GTM SQL Strategic partnership 86

Sales Hacker

JANUARY 7, 2019

She’s tasked with the daunting role of building a traditional B2B enterprise sales team the most recognizable consumer tech company on the planet. Early in her career, she spent a number of years at Google leading strategic partnerships with top eCommerce companies in the UK and she holds a B.A. What You’ll Learn.

Strategic partnership 69

Strategic partnership Pitch B2B CRM 69

Sales Hacker

JANUARY 24, 2018

The B2B crowd love how-to information and trend data. According to InsideSales, B2B direct mail generates a response rate of up to 65%. Build strategic, win-win partnerships. That’s why strategic partnerships work so well in the long-term. Is it strategic or tactical? You check the date. Email them.

Lead generation 84

Lead generation Technique Pipeline Referrals 84

Score More Sales

DECEMBER 13, 2010

Speaking of focusing on the most important: one client this year spent extra time and resources to build five very strong strategic partnerships. Of Value Propositions and Elevator Pitches for B2B. Talking or Writing Too Much in B2B Sales. Find ways to outsource what you are not as strong in, and focus on your strengths.

Niche 48

Niche Strategic partnership Sales B2B 48