Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Promotional events and campaigns. Gather your data: Collect all relevant expenses related to sales and marketing for the period you are analyzing.

Customers

Martech

DECEMBER 17, 2024

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. A common question we hear from all of our clients is, Will my emails end up in the promotions tab? McKenna said.

Promote

Martech

OCTOBER 24, 2024

SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. Understanding these steps in deliverability will help your SMS campaign connect with the right audience. Getting approval for SMS campaigns An SMS marketing program needs approval from the wireless carrier. In the U.S.,

Legal

Martech

AUGUST 6, 2024

Aflac branding thrives on social media and through mass-market campaigns. Boosting engagement and net promoter score with customer experience Gen Z and Millennial consumers are open to making purchases on an app, as we saw above. But in an effort to promote good health, Aflac offers an annual wellness benefit.

Promote

Martech

AUGUST 29, 2024

Use AI to power product recommendations and tailored promotions. It’s never been more important to leverage technology like AI and rely on your customer data for guidance and insight into marketing campaigns — especially the holiday promotional calendar,” said Schwartz in a release. That makes sense.

Retail

Martech

JUNE 11, 2025

Campaign planning must shift from a single high point of the holiday shopping season to a more continuous rhythm throughout the year. Transitioning from more monolithic holiday campaigns to modular, moment-based sprints lets you stay top-of-mind without burning out budgets or customers. Sales or discounts (23%). Celebrations (20%).

Entertainment

Martech

JUNE 20, 2025

While brand advertising can influence sales, measuring that impact is challenging due to: The lag between campaign execution and consumer purchase. Are you aiming to demonstrate the impact of a specific campaign or quantify the long-term value of historic branding efforts? Clarify your measurement goal. Localized digital advertising.

Territory

Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. To promote its new mobile app, Burger King embraced its signature cheeky style. That day, I got a penny Whopper for lunch and spent the afternoon thinking about the campaign’s execution. I still think about it today. Looking back, it has been great so far.

Contract

Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. Many companies report increased sales following their Super Bowl campaigns, particularly if the ads resonate well with viewers. million in 2005.

Entertainment

Sales Pop!

DECEMBER 17, 2024

“Using content creators for brand promotion provides an unlimited number of perspectives and audiences. Because younger audiences expect and accept brand promotion as part of their entertainment, brands can more easily customize and connect with them. As a result, brands can reach a broader audience with a more relevant message.”

Negotiate

Highspot

JANUARY 23, 2025

Be sure to master the four Ps of marketingproduct, price, promotion, and placementthrough GTM training. Go-to-market training arms you with the knowledge to tackle the four Ps of marketing: product, pricing, promotion, and placement. It’s a tough lesson, but one many startup and enterprise companies have learned the hard way.

Go To Market

Martech

NOVEMBER 20, 2024

Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer. Optimization power: Leveraging AI-driven automation, this same position-less marketer can launch campaigns that adapt and optimize themselves.

Assembly Line

Salesforce

JUNE 30, 2025

Automate email campaigns (welcome or promotional emails), segment customer lists, and send personalized communications. It offers templates for business-to-customer (B2C) , business-to-business (B2B) , and direct-to customer (D2C) ecommerce sites. It can help with everything from catalog management to storefront customization.

Cross-sell

Salesforce

FEBRUARY 3, 2025

Business-to-consumer (B2C) A model where businesses sell products or services directly to individual consumers. Lead nurturing can include personalized email campaigns, sharing targeted content, engaging with prospects on social media, and retargeted ads.

Objectives and Key Results

Salesforce

APRIL 4, 2025

Delivering ROI from campaigns: The days of growth at all costs have passed. While marketing in many organizations has become synonymous with messaging and promotion, theres more to it in this age of customer relationships. According to a McKinsey study, measuring the ROI of marketing initiatives is a top priority for 87% of CMOs.

Objectives and Key Results

Martech

MARCH 31, 2025

B2C leans toward mass nostalgia and fun (Spotify, Starbucks), while B2B focuses on professional milestones and trust (HubSpot, Salesforce). Be sure to ask permission, keep it light and test your campaigns with a small audience to gauge reception. But the core is the same: making customers feel their past with you matters.

B2C

Salesforce

DECEMBER 23, 2024

The most common types of ecommerce business are business-to-consumer (B2C) and business-to-business (B2B). While these are often positioned as opposites B2B vs. B2C they share a similar focus on customer satisfaction and generating loyalty over time. For example, B2C brands might promote their products on social media platforms.

B2C

Martech

JULY 30, 2025

This centralized data eliminates guesswork, enabling teams to optimize campaigns, reward top performers and cut wasted spend on underperformers. Build a tiered creator strategy Not all creators need the same deal, and not every campaign should follow a one-size-fits-all model. Their tight-knit audiences respond to authentic promotion.

Commission

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. However, its reach is far broader than that. of people over the age of 18 in the U.S.

B2B

Martech

MAY 5, 2025

Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products. Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely.

Retail

Martech

APRIL 15, 2025

An outreach campaign by the Connected Commerce Council asks recipients to sign a letter opposing the bill. The organization, which claims to be “a non-profit organization with a single goal: to promote small businesses access to essential digital technologies and tools,” doesn’t disclose it is funded by Google and Amazon.

Non-Profits

Salesforce

MARCH 17, 2025

Social media marketing: The process of using social media to connect with your target audience and promote your business. Email marketing: The process of communicating with current and potential customers through email nurturing campaigns. These courses will help you understand the core concepts of SEO for your startup.

B2C

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promote

Hubspot

JUNE 23, 2020

And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Recently, however, LinkedIn has become the home of B2C marketing as well. Let's talk about how — and why — B2C marketing can fit into LinkedIn, and other reasons why the channel is usually known as a place for B2B marketing.

B2C

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. When launching JustReachOut, I created an enticing landing page with product information that helped promote it and convince people to prepay to use it. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. Marketing vs. sales.

B2C

Martech

FEBRUARY 7, 2023

From heuristics to optimization Holub described a fast fashion company he worked with that replaced an older heuristic method in their email campaigns with a new machine learning optimization strategy that generated 90% more revenue. The solution used personalization and automation to deliver these messages at scale. Get MarTech!

Campaign

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Craft a brand image to stick out among the crowd.

Promote

Hubspot

NOVEMBER 4, 2015

Start by asking local retailers, restaurants, convenience stores and other B2C businesses to host checkout fundraisers the week of Giving Tuesday. Regardless of how you plan to promote Giving Tuesday, start reaching out to existing and potential donors now.

Promote

Martech

JUNE 13, 2022

He continues: “Competitive compensation packages, fast and frequent promotions and overall satsifaction for professionals in this field are a testament to how highly valued these roles are.” The survey breaks down salaries, raises and promotions by job level as well as by gender. ” The 2022 survey.

Promote

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders.

Campaign

Hubspot

JULY 23, 2020

Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products. Here, let's explore how HubSpot's Academy team created and ran a co-marketing campaign, and lessons they learned that you can apply to your own co-marketing efforts.

Campaign

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. Identify the goal for your drip campaign. Ask yourself which of the following goals is most aligned with your own: Promote a new product or service. Once you've determined your goal for the campaign, think through who will be segmented into this drip.

Campaign

Hubspot

FEBRUARY 16, 2015

The Content Marketing Institute’s 2015 Reports show that 69% of B2C and 70% of B2B marketers are creating more content this year than last year. It’s no secret any more than content and promotion go hand-in-hand. Step 1: Know Your Promotion Options. Step 2: Research.

Promote

Hubspot

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook Lead Ad.

Campaign

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Popular games like Zynga’s Words with Friends will ask players to consent to share location data under terms that allow that data to be used in campaigns. Interpreting location data for marketing campaigns.

Campaign

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2B