Salesforce

AUGUST 29, 2024

Many B2B marketers are finding success using the same social media strategies as B2C brands. It’s a strategic, purposeful part of your overall marketing strategy. He also noted that you should also have a budget for ad campaigns that introduce your brand to new people, building your followers.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

FEBRUARY 20, 2024

Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. The AI continues to optimize, using better combinations of content elements, over the course of a campaign or across multiple campaigns.

Strategize 135

Strategize B2B B2C Trust 135

Martech

JANUARY 2, 2025

This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry. Dig deeper: Data clean rooms: A beginners guide Full-funnel measurement Return on ad spend (ROAS) measures the revenue (sales) generated by a campaign against the cost of the campaign.

Retail 124

Retail Networking Transportation Hospitality 124

Martech

JANUARY 9, 2025

By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve. Streamlining marketing strategy and functions With data and insights from AI agent conversations, marketers will have a new streamlined process for improving campaigns.

Drivers/motivators 133

Drivers/motivators Represent Contact Service 133

SaaStr

JUNE 8, 2022

B2C marketers get to have all the fun! But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. So when we (Front) released our latest marketing campaign, The Human Touch , I was so excited to show it to my Mom. Good luck!

Campaign 117

Campaign B2B B2C Click Through Rate 117

Martech

SEPTEMBER 30, 2024

Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics. Answer: Certainly!

Strategize 125

Strategize Campaign Follow-up Technology 125

Veloxy

NOVEMBER 15, 2022

Selling B2C or exclusively to small businesses is unviable due to the amount of time demanded by each account. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads. So, the marketing campaigns and sales techniques should be tailored to meet their needs. Develop a strategy.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Salesforce

OCTOBER 21, 2024

A similar problem exists in the B2C space: marketers are so busy churning out content that they can’t make their work repeatable, consistent or scalable. Marketers also have to manage resources to make campaigns as efficient and successful as possible – all while engaging customers in ways that separate them from the competition.

Campaign 59

Campaign Launch SQL B2C 59

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. Heck, it could have been three different campaigns!

Campaign 78

Campaign B2C B2B Contact 78

Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. Many companies report increased sales following their Super Bowl campaigns, particularly if the ads resonate well with viewers. million in 2005. Give it a try.

Entertainment 119

Entertainment Price Gaming Campaign 119

Martech

JANUARY 14, 2025

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year.

Negotiate 131

Negotiate Advertising/ Marketing Cross-sell Technology 131

Martech

JANUARY 15, 2025

Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns. This strategic alignment will condense the customer journey and drive efficiency, making creator marketing an essential tool for delivering measurable business outcomes at every stage.

Niche 120

Niche B2B Service Retail 120

Martech

MARCH 24, 2025

At most, only 49% of agencies, brands and publishers are using or planning to use structured solutions like strategic roadmaps, formal AI training, governance boards or KPIs for AI measurement leaving many companies unprepared to scale effectively. AI is becoming a competitive differentiator those who dont act now risk falling behind.

Government 80

Government B2C Strategize Campaign 80

Martech

MARCH 7, 2025

Source: IAB Strategic adjustments To address financial constraints, advertisers plan to: Reduce overall ad spend (45%) Increase focus on performance-based campaigns (35%) Shift to digital channels with better measurement (29%) Adjust campaign messaging (28%) Negotiate for more flexibility (21%) Planning to adjust your messaging?

Negotiate 119

Negotiate Contract Campaign Strategize 119

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. Heck, it could have been three different campaigns!

Campaign 59

Campaign B2C B2B Contact 59

Martech

MARCH 22, 2022

However, companies will make more money and use email to serve their entire organizations more effectively when they use a strategic approach that harnesses and respects the channel’s power simultaneously. The difference between B2B and B2C in email marketing. B2B and B2C marketers say email is essential. billion in 2025.

B2C 127

B2C Objectives and Key Results Drivers/motivators B2B 127

Heinz Marketing

SEPTEMBER 10, 2020

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)! “The Animated buttons and CTAs.

B2B 120

B2B B2C Gaming Campaign 120

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Target customers. Product overview.

E-commerce 125

E-commerce B2C Manufacturing Hospitality 125

Heinz Marketing

MAY 28, 2021

Your marketing team has spent countless hours strategizing, building up your database, identifying target accounts, developing content and messaging for buyers in your market, and campaign planning. According to Campaign Monitor, the average unsubscribe rate for all industries in 2020 was 0.1%. Content-Based.

B2C 124

B2C Campaign Retail Start-ups 124

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs.

B2B 136

B2B X-functional Pharmaceutical B2C 136

Heinz Marketing

OCTOBER 28, 2022

Brand voice can be harder to show in B2B (unlike in B2C), so B2B marketers should find the sweet spot between being unhinged to boringly indistinct. Understanding experiential strengths will be crucial in creating a great campaign that can connect to your target audience. Unlike in B2C, B2B buying journey can be complicated.

B2B 119

B2B B2C Networking Technique 119

Salesmate

SEPTEMBER 15, 2021

While our law firm is mainly B2C focused, B2B social media marketing has been very beneficial for our digital agency in connecting with and helping other companies in the legal industry. With careful and intensive research, planning, and strategizing of using social media for B2B, I can say that it is highly effective. Brittany Hardy

B2B 98

B2B B2C Legal Strategize 98

Heinz Marketing

APRIL 12, 2022

From personalization to buyer personas to hyper-targeting, understanding these psychological strategies is more prevalent than ever in crafting your next B2B marketing campaign. In traditional B2C context, your goal is to get an individual consumer to be confident in their decision of purchasing your product.

B2B 114

B2B B2C Technique Clients 114

Martech

NOVEMBER 11, 2024

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Launch 117

Launch Strategic planning Campaign CRM 117

Martech

OCTOBER 16, 2023

Keep these strategic points in mind as you develop your trigger emails: They must be evergreen They don’t need repeated changes and updates – and be specific to the purpose or customer action you want. Although journeys are common in B2B, they also can be useful in B2C email marketing for some purchases. I’m glad you asked!

Cross-sell 137

Cross-sell Retail B2C Strategize 137

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Recruiting and hiring senior-level leadership and strategic individual contributors.

B2C 117

B2C Pipeline SQL Strategize 117

Martech

MARCH 20, 2025

It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making. Persado launched Dynamic Email, an AI-powered tool for automating campaign setup, content creation and email personalization. Wunderkind added Wunderkind Analytics and WunderkindAI to its Autonomous Marketing Platform.

Retail 102

Retail Launch Represent Education 102

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions.

Customers 120

Customers Appointment Education Consult 120

Martech

DECEMBER 18, 2024

Strategic framework for marketing to Gen Z I’ve developed a framework for marketing to Gen Z based on my work with cutting-edge wellness tech brands. As a result, campaigns must use several video formats and make them accessible with captions and multiple video formats (vertical, horizontal, short-form and full-length videos).

Entertainment 111

Entertainment Manufacturing B2B Represent 111

Hubspot

AUGUST 19, 2016

We found seven of the coolest experiential marketing campaigns that really break down how it works, and how those lessons can be applied to marketers everywhere. It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric. These campaigns can take an integrated approach.

Campaign 78

Campaign Healthcare Represent Promote 78

Heinz Marketing

NOVEMBER 26, 2021

In fact, Sales’ actions should strategically coordinate with Marketing’s actions. For an ABM campaign, Marketing will often step in and draft the copy for these email sequences so that the sales reps don’t have to, but more so that the tone, messaging, and content being shared is on-track with the previously planned focus of the ABM campaign.

CRM 122

CRM Contact Campaign B2C 122

ConversionXL

APRIL 28, 2021

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. Gamification isn’t the domain of B2C or gaming sites alone.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

ConversionXL

MARCH 6, 2019

But there are technical and strategic keys to smart deployment. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). The growth of B2B video marketing.

Entertainment 129

Entertainment B2B B2C Campaign 129

Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. Advertising campaigns built around the hope that our selling moment lines up with their purchasing moment is a lottery play. And, like with most lotteries, it rarely pays off.

B2B 134

B2B Advertising/ Marketing B2C Pipeline 134

ConversionXL

OCTOBER 8, 2021

A popular way is to include the cost of re-engagement campaigns in the acquisition cost. Using CAC to make key strategic growth decisions. Let’s come back to CAC and explore how it can help you make key strategic growth decisions. Note that B2C organizations tend to have higher churn than B2B businesses.

Customers 135

Customers Price Cross-sell Strategize 135

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. Balancing strategic vs. tactical initiatives. Processing.

Non-Profits 130

Non-Profits E-commerce Consult Niche 130

Martech

DECEMBER 22, 2021

Imperceptibly, perhaps, at the level of day-to-day operations and campaigns, but discernibly at a more strategic level. There’s a lot of interest in CDPs, especially, but not only, from enterprise B2C brands trying to personalize engagement with their customers at scale. Next generation campaign management.

Healthcare 127

Healthcare Transportation Campaign CRM 127