Hubspot

JULY 31, 2024

B2B consumers want the same seamless, product-led experiences they’ve grown to love with their favorite B2C brands. Poor mobile conversion rate 4 Major B2B Checkout Challenges 1. Use auto-fill and a straightforward CTA to maximize conversion. Namely, checkout problems. 4 Major B2B Checkout Challenges 1.

B2B

Hubspot

OCTOBER 17, 2024

Regions Telemarketing Etiquette Every Salesperson Should Know B2B vs. B2C Cold Calling Best Practices Stay Compliant, Stay Successful Is cold calling illegal? Oh, and think about brushing up on some of those conversational Spanish speaking skills from high school, too. B2C cold calling, the rules for each are quite different.

Cold Call

ClickFunnels

JUNE 10, 2025

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. A more comprehensive sales funnel tool can dramatically streamline the process, leading to higher conversion rates and increased sales.

A/B testing

Sales Hacker

OCTOBER 11, 2024

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs Whether on the podcast, a one-to-one conversation, in GTMfund’s Slack, in a digital live event… the same pattern surfaces: the best leaders develop and leverage systems. Visit vanta.com/gtmnow to learn more about Questionnaire Automation.

GTM

SaaStr

OCTOBER 25, 2024

The GTM survey shows a 10% increase in sales-qualified conversions and a 40% increase in sales-qualified conversions for the top third of these businesses. 5: AI Isn’t Impacting Conversion Rate Companies can now deploy a sales copilot or utilize full SDR automation fairly quickly. So it doesn’t matter today.

Go To Market

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

Click Through Rate

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.”

Territory

Martech

SEPTEMBER 26, 2024

“For marketing leaders, office politics can thwart collaboration, undermine authority and prevent the adoption of a singular strategy,” said Drew Neisser, founder of CMO Huddles, who moderated the conversation, which included three accomplished marketing leaders.

Government

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. It’s about accurately reporting and representing the facts of the situation as best as I can so everyone might be able to have a new conversation about where to go next. I gave it to many of the leaders I interviewed ahead of the conversations, mainly as a provocative conversation starter.

GTM

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. Butler says this tool delivers improved conversion rates of 15%-50% by learning and adapting over time. Key features include: Rapid personalization. Multivariate testing for continuous optimization.

Government

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns.

Campaign

Salesforce

MAY 29, 2025

Todays AI agents are often single-task specialists a service agent that summarizes conversations, or a sales assistant that suggests next-best actions. Yet most existing benchmarks including early efforts like CRMArena focus primarily on single-turn, B2C, and customer service scenarios. What is CRMArena-Pro?

B2C

RingDNA

JULY 2, 2025

It’s ideal for both B2B and B2C sales professionals aiming to sharpen their sales instincts and improve quota attainment. The course includes real-world examples and interactive assessments, making it one of the best free options for sales teams aiming to increase conversion rates through smarter outreach.

Retail

Martech

SEPTEMBER 13, 2024

General availability for Agentforce One is slated for October 25, pricing starts at $2 per conversation, with discounts available to large users Salesforce also announced the Agentforce Partner Network, which lets other organizations deploy third-party agents or use third-party actions when designing custom agents in Agentforce.

Launch

Martech

SEPTEMBER 9, 2024

ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. Why we care. First seen.

Government

Martech

SEPTEMBER 11, 2024

It’s not only brand marketers who preach the importance of having a conversation with customers — the customers expect it, too. Morning Consult, Advertiser Perceptions and Critical Mass Media also contributed to the research. Why we care. Both sides seek a connection that draws on shared values and beliefs.

Consult

Martech

SEPTEMBER 9, 2024

Google Analytics : This tool allows us to track website traffic and conversions. HubSpot : This is a comprehensive marketing, sales, and service platform that helps track marketing expenses, sales performance, and customer interactions. It provides insights into how much is being spent on acquiring customers.

Customers

Martech

AUGUST 6, 2024

This has happened at a perfect time for their competitors because you’ve got OpenAI, you’ve got Microsoft and the fundamentally different conversational search underpinned by AI, which I think completely transforms the consumer experience,” Amelia Waddington, chief product officer for search intelligence vendor Captify, told MarTech.

Non-Profits

Martech

AUGUST 15, 2024

It finds patterns of behavior and uses contextual data from primary and secondary data to create AI avatars that can have open-ended conversations mimicking real consumer interactions. Conversica upgraded its Conversational AI platform. The new release enhances conversation management with flexible AI-supported messaging options.

Commission

Martech

APRIL 9, 2025

Sometimes, that creates a bad experience because humans can pick up on some things during a conversation that machines can’t. Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies The post 5 stories for marketers coming out of Google Cloud Next 2025 appeared first on MarTech.

B2C

Martech

NOVEMBER 13, 2024

” Conversational tool. As part of Sinch’s RCS Upscale offering, brands can use the company’s Conversation API, which now supports conversational experiences with RCS. Why we care. First there was SMS.

Customers

Martech

JANUARY 9, 2025

Using AI agents to gain customer insights AI agents engage customers in conversations. The data from these conversations can be analyzed elsewhere in the stack, and resulting insights can be used for more holistic marketing strategies. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge.

Drivers/motivators

Martech

JANUARY 2, 2025

Despite each retail media platform having different advantages, the overwhelming majority prioritize ROAS, specifically generated from conversion as the most critical metric, said Harvey Ma, VP and general manager of Sams Club Member Access Platform. While I think its an important metric, it should not be the only one.

Retail

Martech

SEPTEMBER 24, 2024

Metrics include engagement time, location, frequency and conversion rates. “That’s why placements are directed by the brand and network.” Advertisers and publishers also can measure ad engagement in real time using IRCODE’s analytics. Why we care. From a design standpoint, QR codes are clunky.

Technology

Martech

DECEMBER 17, 2024

However, an interesting trend emerged: an increase in click-to-conversion rates. Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. When Gmail introduced tabs, it initially cut click-through rates.

Promote

Martech

OCTOBER 31, 2024

Conversica unveiled advanced AI agents that deliver customized, brand-aligned interactions, offer flexible conversation editing and ensure brand safety. These agents are designed to handle complex sales processes and deliver revenue opportunities quickly.

X-functional

Heinz Marketing

MAY 15, 2025

What is the difference between a B2B and a B2C buyer persona? B2C personas focus on individual consumers making personal purchase decisions, driven by lifestyle, emotion, and convenience. Personas are typically tied to the ICP and represent roles across the buying committee.

Drivers/motivators

Martech

AUGUST 1, 2024

Identity solutions can help tie conversions to ads, which is essential to proving their value. “Advertisers are under increasing pressure to justify media investments as the availability of reliable performance data diminishes,” Andrew Frank, VP distinguished analyst with Gartner for Marketing Leaders told MarTech.

Retail

Martech

AUGUST 8, 2024

I think from all the conversations with retailers, the momentum and their investment in moving toward standardization is still very strong.” But that might not be the right conversation. Accountability is really what holds progress back. We do have advanced data analytics teams working tirelessly to sort of weather these anomalies.”

Retail

Martech

OCTOBER 3, 2024

NCS: The new partnership with NCS enables consumer packaged goods (CPG) advertisers to understand in-store and online sales lift by analyzing buy rates, penetration, and conversions by existing customers and new ones. Kochava: Lyft can now provide real-time attribution from their campaigns to digital outcomes using Kochava for Publishers.

Retail

Martech

JUNE 12, 2025

Conversely, the analysis also demonstrated the risk of making suboptimal targeting decisions. TransUnion used real-world campaigns from 25 of its measurement clients across five verticals and found a widening performance gap as audiences became more targeted. An audience built with two optimal consumer traits had a 3.6-times

Campaign

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Dig deeper: YouTube adds new shopping features to increase seller revenue 2.

B2B

Martech

JUNE 17, 2025

It also means marketers must be aware of agents’ problems handling nuanced, evolving customer conversations that demand iterative information gathering or dynamic problem-solving. These prompts can make the model less effective at completing tasks, and the effect wears off in extended conversations.

CRM

Martech

NOVEMBER 21, 2024

This AI agent brings together conversational intelligence and generative AI to deliver natural conversations with hyper-personalization.” She had two definitions, first a “scholarly” one used internally at the Institute; the second, one used in conversation with the C-suite.

Customers

Martech

JULY 18, 2024

On the first day alone, the home furnishings category saw a doubling of online transactions and a conversion rate up 75%, according to commerce media platform Criteo. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found.

Retail

Martech

FEBRUARY 20, 2025

Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises. The platform feeds offline AI data to marketing tools like Google Ads, Google Analytics Meta Ads Manager to track campaign performance, optimize conversion rates improve ad spend efficiency.

Launch

Salesforce

SEPTEMBER 10, 2024

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. The AI agents can engage with consumers in normal conversational language to tackle problems that traditional methods couldn’t.

Service