Salesforce

SEPTEMBER 10, 2024

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. AI can also assist service teams in upselling and cross-selling initiatives. Then agents can focus on more high-value interactions.

Service 69

Service Customers Cross-sell Contact 69

Martech

NOVEMBER 19, 2024

Key proposals : Force Google to sell Chrome browser. The proposed remedies target Google’s ability to cross-promote its products and services, which officials argue has stifled competition. Processing. Separate Android from Search and Google Play (without requiring the sale of Android). Restrict Google’s AI content usage.

Cross-sell 74

Cross-sell Legal Contract Sales 74

Martech

JANUARY 14, 2025

Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge. Processing. This approach ensures that ads arent just seen but also feel like an organic part of the viewing experience.

Negotiate 128

Negotiate Advertising/ Marketing Cross-sell Technology 128

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 135

Sell Cross-sell Finance B2C 135

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 143

Sell Cross-sell Drivers/motivators Education 143

Hubspot

NOVEMBER 21, 2018

Initiator: Starts the buying process or shows initial interest. These roles vary based on the product, industry, and vertical you’re selling to. From your customer’s perspective, the buying process is linear. Lastly, in the channel model , an outside agency or partner sells your product for you. Buyer: Owns the budget.

Go To Market 101

Go To Market Process GTM Education 101

Sales Pop!

JANUARY 5, 2023

And much of journalism, a field that once had a great deal of meaning, seems to have wholly lost its search for objective truth in the quest to sell advertising. As Frederic Bastiat stated, “When goods don’t cross borders, soldiers will.” Thanks to COVID, many people aren’t sure if the health industry even has a meaning.

Pipeline 231

Pipeline CRM Intrinsic Networking 231

Martech

OCTOBER 16, 2023

It is excluded from the regulations governing email because it is a necessary part of the transaction process. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Business email address Subscribe Processing. In your inbox.

Cross-sell 136

Cross-sell Retail B2C Strategize 136

Salesforce

JUNE 30, 2025

Whether you’re selling products or services, online stores give you reach. A storefront builder is a tool or platform that allows users to create and manage an online store that functions as a digital storefront to sell products or services online. What is a storefront builder template?

Cross-sell 52

Cross-sell CRM B2C Up-sell 52

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Cross-selling : Offering customers related or complementary products.

B2B 134

B2B Cross-sell Pharmaceutical Account management 134

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

Sales Hacker

DECEMBER 14, 2022

I’m Mayte Vera, operations manager at TigerLRM, and I leverage my experience in sales enablement management to help users focus on strategic approaches to sales enablement practices and how to define and implement successful sales processes. Sales teams need automated processes and systems that adjust to continuous change.

Meeting 118

Meeting Cross-sell Technique Education 118

Salesforce

MAY 13, 2025

2:30 – 2:50 PM Email A/B Testing: Prioritize, Progress, and Perfect How do we prioritize tests that matter, progress with AI in mind, and perfect the process? Learn why your personal brand is your most powerful channel for building credibility and attracting new opportunities.

A/B testing 99

A/B testing Manufacturing Cross-sell Networking 99

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. This includes cross-channel, multi-touch and multi-wave campaigns. HubSpot serves B2B and B2C customers, mostly mid-market and scaling SMBs.

E-commerce 121

E-commerce B2C Manufacturing Hospitality 121

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. Processing. Email: Business email address Sign me up!

Customers 125

Customers Government Healthcare Hospitality 125

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. And this is exactly why you hired them!

B2C 119

B2C Pipeline SQL Strategize 119

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 110

B2B Conversion B2C SQL 110

SaaStr

OCTOBER 8, 2020

1) Most startups, in order to go into “scale-up” mode will need a second product, a “second act” The SaaS companies crossing $1b ARR all seem to have a second product. Outside of B2C, you probably need one. Educating your own sales force on how to sell 2 products at the same time is hard enough.

Launch 105

Launch Product CRM Cross-sell 105

Sales Hacker

JULY 16, 2020

And while Giphy is a timely B2C example, the good news for SaaS sales professionals is that all these effects are amplified even more in a B2B context. But three things have changed: There are new sets of tools such as partner ecosystem platforms that automate the co-selling and cross-selling process.

Pipeline 123

Pipeline E-commerce Cross-sell Referrals 123

Martech

JULY 31, 2023

How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. Cross-selling is generally a big opportunity (if you just sold sneakers, offer them a bundle of snazzy shoelaces). Business email address Subscribe Processing.

Customers 98

Customers Drivers/motivators Cross-sell B2C 98

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Selling by offering a solution rather than pitching a product/service is key to sales pros. The number of interactions with prospects during the sales process is growing.

Cross-sell 69

Cross-sell B2C Sales CRM 69

Martech

OCTOBER 12, 2023

But when the time comes to perform more thoughtful lifecycle marketing, cross-sell new products or resolve marketing-sales-service friction that’s hurting your NPS scores, leaders look for a “single view of the customer” that frequently doesn’t exist. In most cases, you need not postpone that decision process. In your inbox.

Customers 125

Customers Objectives and Key Results Cross-sell B2C 125

Sales Hacker

JUNE 26, 2020

For example, B2C businesses need a shorter consideration phase than B2B businesses, which require more lead nurturing. We chose a third-party system for this process, rather than having our IT team sweat over pages of code. However, how these steps look and what they entail will be unique for every business. Other Areas to Collaborate.

Referrals 131

Referrals CTR CRM Cross-sell 131

Salesforce

APRIL 4, 2025

This often means lots of cross-functional collaboration. Accelerate sales cycles: Prospective customers in the decision-making stage often expect to connect with an individual to help them, whether thats B2B or B2C. We all know that selling more to existing customers is one of the keys to profitability and ROI.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

Salesforce

APRIL 29, 2022

This works whether you sell and deliver energy or act as the delivery system on behalf of a third-party. Texas-based Vistra Corp , for example, used Salesforce Energy and Utilities Cloud to roll out a cross-channel, 360-view of the customer so its call center agents could ensure utility customer satisfaction with every interaction. “We

Technology 98

Technology Technology Customers Cross-sell 98

ConversionXL

OCTOBER 16, 2022

Customer acquisition is the process of finding best-fit customers and persuading them to buy from your ecommerce business in a measurable and repeatable way. You’ll need to replace one-time buyers with a number of new customers by restarting the acquisition process. Personalize the buyer journey with email marketing 5. Image source ).

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

SEPTEMBER 11, 2023

Customer journeys can lead to higher revenue and reduce costs Focusing on the entire journey lets organizations streamline processes and make them more efficient. Business email address Subscribe Processing. Forrester research found that better customer journeys can improve customer advocacy 20% to 40% and reduce costs by 15% to 25%.

Customers 142

Customers Cross-sell B2B Service 142

Hubspot

NOVEMBER 16, 2021

In today’s world of digital transformation, customers have come to expect streamlined and easy processes for every interaction they have with a company – and are willing to go elsewhere when those needs aren’t met. This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months.

CRM 85

CRM B2C Commission Cross-sell 85

Sales Hacker

JULY 17, 2018

Gartner predicted it will become the default selling framework for most tech vendors that exceed $5 million in annual revenue. There are many factors driving the dramatic shift towards account-based selling: Customer centricity, which is a key tenet of ABS, has become the new mantra. Thus, making the sales process more complex.

Cross-sell 70

Cross-sell B2C Sales Represent 70

PandaDoc

JUNE 11, 2024

From the benefits and types of B2B sales to key best practices, strategies, and more, let’s dive into the world of business-to-business selling. The B2B sales process involves several key stages : prospecting, qualifying, connecting, pitching, and closing. Embrace technology and resources to automate and streamline your sales process.

B2B 52

B2B Process B2C Objectives and Key Results 52

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. You don’t push the cheapest option; you position what’s cost-effective.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

B2B 98

B2B Teamwork Referrals Cross-sell 98

Salesforce

JULY 21, 2021

We can also help you improve lead generation, customer acquisition, and upselling and cross-selling opportunities. Our tools can also help your sales reps and support team develop and implement a precise, repeatable sales process. Can Salesforce also work for B2C and B2B shopping and commerce?

B2C 98

B2C CRM Non-Profits Hospitality 98

ConversionXL

NOVEMBER 6, 2015

Main problem: understandable, consistent cross-tool reporting. Depending on the complexity of the checkout process of your app, it’s possible to accidentally fire revenue tracking multiple times. This way, you reduce the risks associated with cross-device pollution. Run tests separately for each type of device. Tweet It!].

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

Sales Hacker

APRIL 1, 2021

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them.

E-commerce 86

E-commerce Territory Transportation B2C 86

ConversionXL

OCTOBER 8, 2021

As it might take a while to cross that threshold, you need accurate data to learn when each customer was first engaged. Suppose your product is selling in multiple countries. Involve your data team in the process of channel attribution and creating conversion pixels. Another common problem is how to calculate returning users.

Customers 135

Customers Price Cross-sell Strategize 135