Martech

NOVEMBER 13, 2024

RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. For businesses looking to include RCS into their own platform and solutions, Sinch offers the Provisioning API, which expedites the launch of RCS campaigns for clients. In the U.S., Provisioning API. Flexibility.

Customers 111

Customers Campaign Launch Networking 111

Salesforce

MAY 29, 2025

Were in the midst of a digital agent revolution where AI is no longer just supporting tasks, but actively driving business processes, from handling service requests to closing complex B2B sales deals. Yet most existing benchmarks including early efforts like CRMArena focus primarily on single-turn, B2C, and customer service scenarios.

B2C 95

B2C CRM B2B Negotiate 95

Salesforce

AUGUST 29, 2024

Many B2B marketers are finding success using the same social media strategies as B2C brands. While you may offer similar products or services to your competitors, you can showcase what makes you stand out. Legg noted that within three months of launching our Ask More of AI newsletter , we hit 1 million subscribers.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

AUGUST 15, 2024

Now comes word people really don’t like it in customer service. Shapiro+Raj , a global insights company, launched its interactive AI personas platform. As observed here last week, products mentioning AI are significantly less popular with consumers than the same products when they don’t mention it.

Commission 128

Commission Engineering Launch Conversion 128

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises.

Launch 94

Launch B2C Technology Technology 94

Martech

APRIL 9, 2025

The company is also launching Agent2Agent, an open protocol that lets agents communicate with each other, exchange information securely and coordinate actions across enterprise platforms or services. They’ll do that via partnerships with companies including NetApp, Oracle, SAP, ServiceNow and, yes, Salesforce.

B2C 88

B2C Sports B2B Launch 88

Martech

OCTOBER 2, 2024

Over the past few years, the company has expanded its scope to include B2B services like 401k programs, a solution for registered independent advisors and more. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.” The problem.

Campaign 78

Campaign B2B Sports Launch 78

Martech

SEPTEMBER 19, 2024

Yellow.ai’s VoiceX is an AI-powered customer service voice tool. VoiceX aims to enable more natural and effective AI-driven voice interactions for customer service. Sprout Social has a new integration with Salesforce’s Agentforce assistant for Service Cloud.

Campaign 64

Campaign Launch Technology Technology 64

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. Corporate events company Use in-market audiences like “Event Planning Services” or “Corporate Event Planning.” Dig deeper: Google launches AI tool forYouTubead optimization 6.

B2B 115

B2B B2C Niche Education 115

Martech

JUNE 11, 2025

More traditional quarterly cycles of launching, pausing and reviewing are outdated when your audience is quickly pivoting between different occasions, whether it is a holiday, an industry-invented occurrence like Prime Day or Small Business Saturday, a major sports event like March Madness or a personal life moment.

Entertainment 108

Entertainment Retail Drivers/motivators Campaign 108

Martech

MAY 8, 2025

PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch 85

Launch A/B testing Campaign Angle 85

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( AdCreative.ai

Launch 119

Launch Campaign Technology Technology 119

Martech

JANUARY 15, 2025

Customer service on social media We dont know what shape TikTok will take in the U.S., This creates an opportunity for marketers to boost customer service on social in the new year. This creates an opportunity for marketers to boost customer service on social in the new year. as the date for a likely ban approaches.

Niche 117

Niche B2B Service Retail 117

Salesforce

MAY 5, 2025

At Connections we will dive deep into how to unify commerce and marketing, and service data into a single view of the customer using Salesforces Customer 360 and Data Cloud. Attend these roadmap sessions to go deep into B2C Commerce , B2B Commerce , Order Management and Salesforce Payments.

B2C 69

B2C Networking B2B Education 69

Highspot

JANUARY 23, 2025

Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. We’ve all been thereexcited about a product idea, convinced it will change the game, only to launch it and hear crickets. The good news?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Salesforce

JUNE 30, 2025

Whether you’re selling products or services, online stores give you reach. A storefront builder is a tool or platform that allows users to create and manage an online store that functions as a digital storefront to sell products or services online. What is a storefront builder template?

Cross-sell 52

Cross-sell CRM B2C Up-sell 52

Sales Hacker

FEBRUARY 11, 2025

And then I can, I could pitch my service then to say like, you don’t have to believe, I don’t have to try to convince you I’m the best, you know, the best at X, Y, or Z. And, um, let me kind of launch into why I think a lot of these AI SDRs and a lot of the AI methodology is really wrong. Are they selling a B2C item?

GTM 86

GTM Pitch Up-sell Contact 86

Martech

MARCH 20, 2025

Explore Mode searches an organizations research library for self-service insights. Qualified launched Piper for Marketo, an AI-powered sales development representative for Adobe Marketo Engage customers. Persado launched Dynamic Email, an AI-powered tool for automating campaign setup, content creation and email personalization.

Retail 99

Retail Launch Represent Education 99

Salesforce

OCTOBER 21, 2024

A similar problem exists in the B2C space: marketers are so busy churning out content that they can’t make their work repeatable, consistent or scalable. At this year’s Dreamforce, Salesforce launched Agentforce , a set of tools to create and customize agents, as well as the collection of agents we provide across the Customer 360.

Campaign 59

Campaign Launch SQL B2C 59

Sales Hacker

FEBRUARY 24, 2025

B2B and high-ticket B2C buyers are watching product deep-dives, expert interviews, and tutorials to guide their buying decisions. Cross-promotion of tools and services: Their videos often demonstrate how to use Ahrefs’ tools, subtly promoting their services while providing value. Long-form = higher intent.

B2B 83

B2B GTM Cross-sell Education 83

Martech

DECEMBER 27, 2024

These domains will serve as the key to building meaningful connections to products, services, and additional content without the risk of being lost in the noise of social media feeds. Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space.

Customers 117

Customers Appointment Education Consult 117

Martech

JANUARY 6, 2025

We all get busy trying to promote this product or that service. New product or service launches. At product launches, we rely on the product manager. FAQs still appear frequently on both B2C and B2B websites. They support customer service and are used for search engine optimization (SEO).

Go To Market 132

Go To Market Legal B2C Strategize 132

Hubspot

MARCH 7, 2025

Typically, companies have an in-house marketing team and agencies to plan and launch campaigns. Your services or product positioning has to address a void in the market what specific problem are you solving right now? If youre a B2C business, consider short-form videos to entertain or showcase products.

Customers 41

Customers Referrals Campaign B2C 41

Martech

MARCH 17, 2025

Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies Engaged traffic is good, but conversions are better Adobe found that traffic from generative AI sources is 9% less likely to convert than traffic from other sources. Gen AI for financial services research In February 2025, traffic to U.S. retail sites.

Transportation 94

Transportation Hospitality Retail B2C 94

Salesforce

FEBRUARY 19, 2025

As businesses navigate the fast-paced digital world of customer service, AI agents have evolved from an emerging trend to an essential tool. Find out how in the 6th State of Service report. Find out how in the 6th State of Service report. It helps you deliver effective proactive customer service. Its up to you.

B2C 52

B2C Customers B2B Service 52

Salesforce

FEBRUARY 10, 2025

Nearly every company sells their goods and services online, whether its direct-to-consumer or to assist with B2B sales. But until recently, only a few companies could afford to run a digital marketplace an experience that connects third-party sellers with buyers either alongside or in addition to a companys own products and services.

Healthcare 52

Healthcare Manufacturing B2C Retail 52

Martech

APRIL 10, 2025

Logo Diffusion launched version V.5, Circana launched Liquid Mix , a self-service marketing mix platform. FlowChai officially launched as an artificial intelligence content platform. Wix.com launched Astro, an AI-powered business assistant integrated into its website builder platform.

Launch 75

Launch B2B Campaign Technology 75

Martech

MARCH 11, 2025

Google is looking to monetize its newest AI search experience, telling Adweek it plans to explore bringing ads into AI Mode the conversational search feature launched in beta this week. Link to relevant products or services. It executes multiple searches simultaneously to answer complex queries. Match formats to user queries.

Click Through Rate 124

Click Through Rate Price B2B Launch 124

Martech

JUNE 24, 2022

Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale. The post ActionIQ rebrands and launches CX Hub appeared first on MarTech.

Launch 114

Launch B2C Represent Growth 114

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. When launching JustReachOut, I created an enticing landing page with product information that helped promote it and convince people to prepay to use it. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. Marketing vs. sales.

B2C 105

B2C CRM B2B E-commerce 105

ClickFunnels

SEPTEMBER 21, 2021

You either work your way in or buy your way in to spread your message and promote your products/services to those audiences. Entrepreneurs can share or “launch” their brands, receive upvotes and comments, and even generate leads via a simple CTA — since it’s an entrepreneur community, it’s particularly effective for B2B businesses.

Lead generation 244

Lead generation B2B Referrals Launch 244

Salesforce

AUGUST 1, 2024

This is the anytime, anywhere world of B2C e-commerce. This is changing, though, as today’s B2B buyer is just as digitally savvy as their B2C counterpart — and they expect the same exceptional service. When it comes to B2B vs B2C e-commerce, the gap is narrowing. B2C e-commerce targets personal consumers.

B2C 64

B2C E-commerce B2B Drivers/motivators 64

ClickFunnels

JULY 22, 2021

But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. 96% of B2C marketers say that Facebook is a valuable marketing platform. We’ve created some — like our Product Launch funnel — for selling new products…. These aren’t perfect, of course. Over To You.

Launch 264

Launch B2C Gaming Campaign 264

Martech

NOVEMBER 29, 2022

This enriched data includes licensed identity, demographic, behavioral and interest data that marketers can use to improve marketing and advertising campaigns, as well as customer service functions. LiveIntent Identity Enrichment app has the services to ensure their first-party data is complete, verified, and addressable.”. Processing.

Launch 111

Launch CRM Retail B2B 111

Partners in Excellence

OCTOBER 28, 2011

The responses focused on great customer service. Don’t get me wrong, customer service is critical, but I wonder if there is something that’s really more important. Don’t get me wrong, customer service is critical, but I wonder if there is something that’s really more important.

Service 94

Service Customers B2C Appointment 94

Martech

JUNE 8, 2022

Commerce for Customer Service, giving service agents a full view of order history and enabling them to provide a superior post-purchase experience issuing, for example, returns, exchanges and promotions. This economy is all about experience, community, trust and what one might call products-as-a-service.

Launch 111

Launch Commission Retail Campaign 111

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96