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Anthropology & Sales: How to Cultivate the Human Side of Selling

Veloxy

For four straight years, Salesforce has found that over 75% of buyers want sellers to always act as a trusted advisor. That’s a lot of pressure to add on top of economic uncertainty and rising quota. Yet there is one perspective that has been underrepresented, that is, the Anthropological perspective.

Sell 246
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Your Sales Narrative For Times of Uncertainty

Cerebral Selling

Despite dealing with economic and geopolitical curveballs for the past 2+ years, uncertainty in the market shows no signs of slowing down. Unfortunately, this lack of perspective can lead to lack of conviction in your sales motion, threatening your revenue growth and indeed, the culture within your sales team.

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3 Key Strategies to Cultivate A Customer-Focused Mindset

Force Management

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. When effectively executed, a customer-focused sales process will lead the buyer to view your solution as vital to their success.

Customers 107
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Why tight budgets mean maximizing content

Martech

Buyers still have needs during a slump, but they’re more careful about who they’ll buy from and how much information they require to pull the trigger. Buyers still have needs during a slump, but they’re more careful about who they’ll buy from and how much information they require to pull the trigger.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 113
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Sales Cycle Management: Definition, Stages, and Strategies to Shorten Your Sales Cycles

Sales Hacker

It entails carrying out research and gathering vital information regarding your customer so that you can make a good pitch guaranteed to close the deal. Before we dive into sales cycle management, let’s first focus on what a sales cycle is and the sales cycle steps. What Is a Sales Cycle? And why is it important? Prospecting. Preparation.

Sales 105
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A Look Back at How COVID-19 Impacted Businesses in Q2

Hubspot

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. How have teams changed their behavior to adapt to the new economic climate? This data is based on benchmarks calculated using weekly averages from Q2 vs. post-holiday weekly averages from Q1.