being-interesting 
Partners in Excellence
APRIL 28, 2022
Spoiler alert, we really seek to be both interested and interesting, and we hope our prospects/customers are both interested and interesting. As sellers, we do everything we can to be interesting. We leverage provocative insights, we develop pitches we think are interesting/even compelling.
Engage Selling
AUGUST 26, 2022
You must learn to be an object of interest! The post How to Be an Object of Interest first appeared on Colleen Francis - The Sales Leader. Recently, I was speaking with my good friend and advisor, Alan Weiss, about how inundated today’s marketplace has become with thought … Read More.
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Partners in Excellence
NOVEMBER 9, 2015
Millions of people hours are spent every day confronting the issue, “How do we get our customers to be interested in us?” In the escalating volume and noise of digital/social platforms, being provocative or even outrageous seems to rule. All focused on the concept of being interesting to our prospects and customers.
Search Engine Land
MARCH 31, 2022
But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data. Please visit Search Engine Land for the full article.
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But what research has discovered is that many of today’s B2B buyers are NOT empowered and, what’s more, they have little interest in being so. The perception is that buyers are “in control” and armed with more information than ever before.
Smart Calling
APRIL 4, 2019
For most people, listening to this nine-minute episode would be too much for them. When YOU do, you will hear some simple tips for dealing with your own distractions, and how to be more interesting to those whose attention you need in order to help them. Listen Here.
Engage Selling
SEPTEMBER 27, 2016
Have you ever wondered what makes you and your business more interesting to your prospects and clients? In fact, what makes a business more interesting to prospects … Read More » It isn’t hourly updates on social media or a picture with a celebrity.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Perceiving interest as intent will lead you down a rabbit hole with no program performance. While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs. However, not all intent data is created equal.
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