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Sales Acceleration: A Sales Manager’s Guide

Veloxy

Salesforce is arguably the best customer relationship management system for B2B companies. Using the applicable insight and practices in this guide, you’ll not only help optimize and get more ROI from your Salesforce instance, but you’ll also improve sales team morale and your reputation as a champion at your company.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Dig deeper: Influencer marketing: The bridge between B2B brands and genuine connections Engaging with creators Regardless of scale, creators wield tremendous power over influencing buying decisions with audiences.

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The secrets of successful martech event marketing

Martech

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Why even consider event marketing?

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How to Work Leads: Strategies for Effective Lead Generation

Lead Fuze

Understanding how to work leads is a crucial aspect of any business’s growth strategy. No matter your profession, the capacity to generate and nurture quality leads is essential for any business’s growth. It’s like having your own personal army of lead generators.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Was it the last email, event or offer that contributed to that sale? However, the best marketers show all activities from a customer’s perspective and how these activities may be guiding or influencing decisions. How many substantive conversations with customers or potential customers did sales have at the event?

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6 Ways to Keep Marketing Skills Fresh

Heinz Marketing

Here’s a quick guide on finding and joining groups on LinkedIn. It features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. Attend an Event. There are a plethora of events out there, across every industry and niche.

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5 AI writing assistants in action

Martech

Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. We can leverage generative AI tools to level up the content creation process. It takes considerable time and effort to write high-quality blog posts. Generate three outputs. But there is a middle ground.