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Relationship Selling vs Consultative Selling: Which is Best and How To Start

Iannarino

Transaction selling, relationship selling, partnership selling, consultative selling … If you’re a sales manager, you’ve heard professionals, blogs, and influential figures discussing these techniques. How can you know which approach is right for your team?

Consult 275
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From Legacy to Modern Sales Approaches, Locus of Value | Part 8

Iannarino

The legacy laggard approach to sales views the product as the main source of value for prospective clients. The legacy solution approach to sales finds value in the solution the salesperson provides. The modern approach utilizes the salesperson’s insights, advice, and recommendations to create value in conversations.

Consult 217
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What It Means When You Trash Your Competition

Iannarino

The Gist: There is never a reason to trash your competition. The more mature your contact, the more you’ll alienate them by focusing on your competitor. You best approach to differentiating yourself from your competition is enriching the sales conversation. You need to make sales. You need help now.

Cold Call 306
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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

The Gist: The legacy approaches to the sales conversation have created a form of commoditization. In these approaches, conversation order is a well-worn path that prevents differentiation. For salespeople who want to be treated as partners, there is a new sales conversation that creates greater value. Rapport-Building.

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How to Make Your First Impression Impressive

Iannarino

Outdated approaches to sales, especially during first meetings, all but ensure a bad first impression. The key to a good first impression is the ability to create value for your client. You’ve been pursuing your dream client for months and have finally convinced them to meet with you. What Is Your Agenda?

Clients 340
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How Your Client Justifies Buying from You

Iannarino

The Gist: A modern approach to sales calls for a new sales conversation. In reality, it is the value you create and deliver during the sales conversation that causes the client to buy from you—or to choose your competitor. Here are four characteristics of value creation that tip the scales in your direction.

Clients 327
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How to Time Your Value Creation

Iannarino

The Gist: It is critically important to guide your clients through the conversations necessary to improving their results. Time each conversation based on its ability to create value for decision-makers and your other contacts. There are some conversations that create greater value for your clients earlier in the conversation.

Clients 343