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Creating a Successful Digital Marketing Plan For Online Courses

ClickFunnels

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s not as simple as creating a course, crossing your fingers, and waiting for raving fans to knock down your digital door. And in this guide, we’re going to show you exactly how to do that… step by step.

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Video search optimization: Top tips for 2024

Search Engine Land

Let’s look at a quick how-to fitness-related search to see video’s SERP dominance in action: Reason enough to keep reading, right? This article compares YouTube to self-hosted video, highlights key optimization factors for each, and discusses strategies to extend your video content ‘s reach beyond views.

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How to make your AI-generated content sound more human

Search Engine Land

Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without the right guidance. This article will explore ways to get more life-like, conversational content from AI. Dig deeper: ChatGPT and SEO content: Where do we go from here?

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How to implement a full-funnel PPC marketing strategy

Search Engine Land

But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. How much are hot tubs?”

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How to launch a product-led SEO strategy

Search Engine Land

Lastly, create a profile of your ideal customer. Dig deeper: Do personas REALLY matter in content marketing? So, the easiest way to start is to create a report with the important information within the tool and then export it in CSV format. But what are your options? 5 steps to kickstart your product-led SEO strategy 1.

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What It Means When You Trash Your Competition

Iannarino

The email continued with a list of “pain points,” a menu of the kind of problems that could compel me to change. How Mature Business People Think. You create exactly zero value by mentioning your competition in a prospecting email, on a cold call , or in a meeting. The Gist: There is never a reason to trash your competition.

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Un-silo your PPC campaigns: 4 tactics for more cohesive marketing

Search Engine Land

Ad copy and assets Some businesses are excellent at delivering the same ad content to all their paid marketing channels. They usually have a dedicated creative team or agency creating their ads. Share results and how the findings can impact each channel. However, many companies don’t have those resources.

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