Remove blog how-to-defend-your-price
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Are You Confident Enough In Your Value Not To Discount?

Partners in Excellence

Proposals come with a price and then either an automatically applied discount, or hints at a discount. Stated differently, it’s like shouting to our customers, “We don’t believe in our solutions strongly enough to defend the value they offer!” Ask yourself about your own confidence in what you sell?

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Discounting And Defending Value

Partners in Excellence

How do they view the value we created in the context of the deep discount to win the business? Pricing and value go hand in hand. If we create and defend our value on the basis of certain pricing, then later significantly reduce our pricing, what are we communicating, perhaps unconsciously, to our customer?

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We Don’t Create Value By Discounting It!

Partners in Excellence

“Do you feel our solution is still the best solution to help you achieve your goals?” The response was, “We really want your solution, we just need help with this internal issue. What they are asking your for is negligible for your business case–and I’m not certain that it’s something we will do.

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When The Going Gets Tough

Partners in Excellence

“Virtual” became the watchword for how things got done–whether it involved internal collaboration, partners, or customer engagement. Just as we started to learn how to manage in the pandemic, we start seeing supply chain challenges. For the past several years, news gets tougher and tougher. What do we do?

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Overcoming The Money Problem in Sales

Anthony Cole Training

A guest blog by Walt Gerano, Sales Development Expert. Have specific questions to respond to the price issue. Help them discover that low price may not mean lowest cost. Find prospects that place value on something besides just price. So, let’s talk about the problems of selling on price. You must be PREPARED.

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Rethinking Value

Partners in Excellence

His people felt they had only one tool in their arsenal, price. As bad as this is, as with many commoditized products, due to supply chain issues, prices his company was paying for products/materials was changing on almost a daily basis. A good example is oil. As these conversations usually start, he was tempted to jump to the product.

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Shifting From “I Have To…” To “I Get Too…”

Partners in Excellence

We’re developing some programs around how we help our customers innovate. Since Robyn and her team sell basic materials to medical device manufacturers, much of their strategy is based on how to help customers innovate. As we talked, at one point she talked about how important mindset is.