Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. How is adtech changing the marketing landscape? It can help marketers improve omnichannel engagement by targeting customers across many channels. We’ll cover: What is adtech?

Technology 118

Technology Technology E-commerce Campaign 118

Miller Heiman Group

SEPTEMBER 9, 2019

Although revenue plan attainment and quota attainment rose steadily, win rates and conversion rates flatlined. Although revenue plan attainment and quota attainment rose steadily, win rates and conversion rates flatlined. On the surface, the sales machine seems to be moving along for many organizations.

CRM 52

CRM Sales Quota Technology 52

Search Engine Land

DECEMBER 7, 2022

They allow your site to quickly jump to the top of the search results, even if the “traditional rankings” would place your site at the bottom of the first page. . Don’t use your brand name. Iterate your optimizations. How to optimize for Google's featured snippets. What is a featured snippet?

Real Estate 98

Real Estate Follow-up Customer Relationship Management Clients 98

PandaDoc

MAY 6, 2019

Overcome data overload by helping your salespeople choose the right metrics to focus on and being intentional about the software and systems in your sales operations. Is your organization data-driven or driven by data? Long ago, in a time before the internet, sales organizations struggled to gather enough quality data.

Objectives and Key Results 88

Objectives and Key Results Sales Technology Technology 88

Lead Fuze

JUNE 30, 2023

By examining the psychological profile of your target customer, you can hone in on their needs and adjust your offerings accordingly. By identifying demographic characteristics and understanding psychographic attributes, you can better tailor your offerings to meet their needs.

Negotiate 52

Negotiate Referrals Technique Gaming 52

Miller Heiman Group

JULY 18, 2019

On the surface, your sales organization looks like it’s doing everything your shareholders or board expects: Your revenue attainment is up, and more salespeople are exceeding their goal than you’ve seen in the last five years. But if you peel these layers back, how are your sellers performing individually?

Sales 55

Sales Cross-sell Quota Negotiate 55

Hubspot

SEPTEMBER 12, 2018

The more control and visibility you have into your sales pipeline, the more revenue you’ll bring in. In fact, HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement. How to Build a Sales Pipeline. How to Clean Your Sales Pipeline.

Pipeline 100

Pipeline Negotiate Objectives and Key Results Sales 100

ConversionXL

APRIL 18, 2019

Optimizing for intent is the long play, for Google and your site. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. How Google (and others) define search intent. how to train for a marathon). But algorithms haven’t always kept pace.

UX 126

UX Engineering Click Through Rate Follow-up 126

ConversionXL

APRIL 27, 2019

“How do we get our customers to do what we want them to do?” What businesses should really ask is, “How do I help my customers achieve their goals on my website while still achieving mine?” A customer journey map is an illustration or diagram of all the touchpoints your customers have with your company, online or off.

Customers 100

Customers A/B testing UX B2C 100

ConversionXL

MARCH 28, 2017

How can we make the survey short and still get the information we need? Therefore, for your conversion research efforts, it helps to spend a bit more time on question development. How would people describe your surveys? Your survey questions should also be designed in context of both your company and your customers.

Drivers/motivators 95

Drivers/motivators Follow-up Technique Clients 95

PandaDoc

JULY 14, 2020

If you are running a business, a lot hinges on your ability to close a deal through a sales meeting. Preparation will play a big part in your success. Creating a sales meeting agenda will help you keep your meeting on track. Today, I’ll break down the components of a sales meeting agenda you can use at your business.

Meeting 52

Meeting Conversion Pitch Sales 52

SBI

SEPTEMBER 27, 2019

It provides a simple, beautiful, customizable workflow interface into which organizations can easily embed their sales process and methodologies, along with training and reinforcement, to guide, coach and support salespeople, as well as analyze and improve sales performance and strategy execution.

B2B 32

B2B Prospecting Pipeline CRM 32

Hubspot

JULY 2, 2014

Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. The thing is, running experiments on your website is only as complicated as you make it. 1) Analyze data to find your website''s problem areas.

A/B testing 70

A/B testing Click Through Rate Lead generation Conversion 70

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Phase 1 – Research Your Customers To Find What They Need Most. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Phase 1 – Research Your Customers To Find What They Need Most. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Phase 1 – Research Your Customers To Find What They Need Most. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 105

Customers User Experience Profit margin A/B testing 105

Hubspot

JANUARY 19, 2016

A few weeks ago, HubSpot deliberately unsubscribed 250,000 people from its marketing blog and reduced its list from 550,000 to 300,000. What we found was that ‘trimming the fluff’ improved engagement. Long story short: we didn’t lose any web traffic, and we actually improved the quality of our responses from customers, too.

Territory 48

Territory Gaming User Experience Start-ups 48

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Phase 1 – Research Your Customers To Find What They Need Most. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 98

Customers User Experience Profit margin A/B testing 98

Hubspot

AUGUST 19, 2012

If you're spending this Sunday on your computer, it's time to take a break and read up on some interesting inbound marketing content that came to us from around the internet this week. 10 Reasons Your Content Doesn't Attract Links From CopyPressed. How Optimizing My Ugly Google+ Profile Pic Increased Free Traffic 35% From SEOmoz.

Click Through Rate 58

Click Through Rate Promote Lead generation Networking 58

Hubspot

NOVEMBER 16, 2010

As a small business owner, you recognize the importance of making people aware of your organization's credibility. For nearly 100 years the Better Business Bureau (BBB) helped you work towards that goal by rating reputable small businesses. This demonstrates that you are transparent about your business and expertise.

Referrals 64

Referrals Trust Networking Start-ups 64

ConversionXL

DECEMBER 18, 2015

No matter how many times you read about “the death of email”, it remains paramount in the online world. The only limit is your creativity. However, there are four types of promotional emails you see quite often: sales / special offer emails, upgrade emails, event / invitation emails, and blog emails. No, not exactly.

Promote 91

Promote A/B testing Campaign Start-ups 91

Hubspot

AUGUST 23, 2012

So we figured a blog post was in order to address the SEO questions that were more frequently asked by attendees. So we figured a blog post was in order to address the SEO questions that were more frequently asked by attendees. If you're just getting started with SEO, you're probably going to want some quick wins. Quick wins.

Click Through Rate 67

Click Through Rate Engineering Follow-up Relationship building 67

SBI

JANUARY 14, 2020

the industry’s only data-driven sales readiness platform , today unveiled plans for READY20 , the first and only sales enablement event dedicated exclusively to improving the readiness, training and coaching of today’s client-facing teams. Brainshark , Inc., Greg Flynn, CEO Brainshark. . January 14, 2019 — Brainshark , Inc.,

Sales 34

Sales Strategize Technology Technology 34

SBI

JANUARY 30, 2019

Priority Engine’s Brand Accelerator provides a reliable way for customers to know when their ads have influenced specific accounts, identify and engage active prospects at those accounts and determine how much of their total addressable market they have penetrated.”. TechTarget, Inc.

Engineering 20

Engineering Click Through Rate B2B Lead generation 20

Hubspot

DECEMBER 31, 2010

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. This exercise can be a difficult one for any small business, but it is a major eye opener when it comes to laying out a plan for marketing success and revenue growth.

Conversion 65

Conversion Closing Growth Start-ups 65

ConversionXL

DECEMBER 13, 2022

How to improve A/B test results How to prioritize A/B test hypotheses How long to run A/B tests How to set up A/B tests How to analyze A/B test results How to archive past A/B tests A/B testing statistics How to do A/B testing: tools and resources. Table of contents What is A/B testing?

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

Salesforce

DECEMBER 19, 2023

With email A/B testing, you get all the valuable data you need to improve your next round of outreach. In this blog, we’ll guide you through how email A/B testing works, including its challenges, best practices, and ways artificial intelligence (AI) can help. How does email A/B testing work? Which image is best?

A/B testing 109

A/B testing Objectives and Key Results Click Through Rate Campaign 109

PandaDoc

NOVEMBER 2, 2022

Your audience doesn’t know you and has no reason to trust you, and you don’t receive any feedback in real-time — either verbal or non-verbal — which makes it impossible to adapt your approach to their immediate reactions. At PandaDoc , we’re all about helping you level up your communications game. The short answer is yes.

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

Lead Fuze

NOVEMBER 17, 2023

Ever felt like you’re playing a high-stakes game of chess with your marketing strategy, but without all the right pieces? Now imagine if you had an intelligent teammate who could anticipate your opponent’s moves and strategize accordingly – welcome to the world of AI marketing. How do you create an AI strategy?

Objectives and Key Results 52

Objectives and Key Results Campaign E-commerce Technology 52

ConversionXL

JANUARY 6, 2021

Google is always changing how it displays search results. Only then can you figure out what you need to create or adjust on your site to show up more often—and in higher positions. I’ll also show you how to apply your analysis to win more relevant clicks. How to do a SERP analysis (before you create content).

Start-ups 147

Start-ups Legal Follow-up Engineering 147

PandaDoc

JANUARY 27, 2020

Whether you’re the type of person who sets resolutions or not, there is an undeniable sense of self-improvement in the air. They want to be sold to; and if you listen hard enough, they’ll tell you exactly how they want to be sold to. ‘Tis the season of packed yoga classes, downloadable budget templates, and book recommendations.

Cold Call 121

Cold Call Quota Sales Negotiate 121

Lead Fuze

JULY 2, 2023

Understanding how to improve lead quality is a crucial aspect of any successful business strategy. No matter your role—salesperson, recruiter, marketer or small business proprietor—producing leads of superior quality can significantly increase conversion rates and bring in more income. So let’s dive in!

Conversion 52

Conversion Lead generation Click Through Rate Objectives and Key Results 52

Hubspot

OCTOBER 17, 2018

But how can one pull off that kind of growth -- especially with a limited budget and resources? But with a little bit of light shed on how growth hacking works -- and how marketers have successfully experimented with it before -- you'll be on your way to producing your own significant results. Set achievable goals.

Growth 98

Growth Objectives and Key Results A/B testing Campaign 98

Search Engine Land

JULY 20, 2023

In a fast-paced industry like SEO , quick wins are a constant challenge. How can you efficiently enhance rankings and drive growth for your website or clients? This article covers seven actionable, quick SEO wins achieved by combining AI-powered tools (like ChatGPT and Google Bard) with Chrome extensions.

Click Through Rate 75

Click Through Rate Engineering Presentation Growth 75

Lead Fuze

JULY 4, 2023

Understanding how to get inbound leads is a crucial aspect of any successful business strategy. Gaining the capacity to create top-notch leads can have a substantial influence on your financial performance in today’s digital environment. No matter your role, having a reliable lead generation process is essential for success.

Lead generation 52

Lead generation Objectives and Key Results Promote Contact 52

ConversionXL

APRIL 27, 2019

Take your website, assess it for any item on the list, make improvements, and your online sales will increase. If you don’t have a single focus for your site, it’s very difficult to achieve results. You cannot systematically improve what you cannot measure (or won’t notice it when it happens).

Sales 128

Sales Up-sell Price Follow-up 128

SalesHandy

MAY 15, 2020

It is directly responsible for feeding your pipeline with high-quality leads that eventually close. If done right, you can bring in the most revenues you’ve ever brought in and make this a competitive advantage for your organization. In this blog, we’ll explore how to choose, build, and tweak your lead qualification process.

X-functional 98

X-functional Pipeline Sales CRM 98