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Maximizing Salesforce ROI in 2023: Strategies and Metrics to Consider

Veloxy

Shouldn’t the return, along with the uptick in sales, come faster than one year?! You’ve invested in the platform, but how do you ensure you’re truly getting the most out of it? Essential metrics for measuring ROI include sales, marketing and customer service performance indicators.

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LinkedIn publishes actionable steps before third-party cookie deprecation

Search Engine Land

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Why we care.

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Sales Velocity: The Complete Guide to Growing Revenue Faster

Veloxy

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. It’s the most important metric to a Chief Pipeline Officer. In this comprehensive guide, we explore the definition, significance, and practical strategies for calculating and improving sales velocity.

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10 ways to leverage generative AI for advanced SEO

Search Engine Land

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic.

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Using genAI for growing a startup: Best of the MarTechBot

Martech

After that, how you can improve prompts to get even better answers from me. Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. The language model is based on content from MarTech embedded on top of ChatGPT.

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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

You’ve optimized your website for search. But despite the uptick in visitors, your sales and leads remain lackluster. This article explores nine proven methods to help you turn SEO traffic into sales and leads. This article explores nine proven methods to help you turn SEO traffic into sales and leads.

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How to maximize your deal desk process flow

PandaDoc

A deal desk streamlines deal management and enhances win rates — if the process flow is set up correctly. This article outlines steps to establish and optimize a deal desk process flow with your team to help advance your sales strategy. What is the deal desk process?

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