Martech

MAY 1, 2023

How to build your subscriber base. Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. The key that often gets overlooked is thinking through the user experience so you can understand what content will add value for the user.

User Experience 104

User Experience Campaign Follow-up Clients 104

Search Engine Land

SEPTEMBER 1, 2023

Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition. Volume tells you how often people search for specific keywords. Difficulty gauges the competition you’ll face.

Objectives and Key Results 133

Objectives and Key Results UX Niche Engineering 133

ClickFunnels

DECEMBER 27, 2022

So you have an ebook. But what’s the best way to get it in front of your dream customers? The answer is simple: you should create a landing page for it and then drive traffic to it with paid ads. You can give your ebook away for free in exchange for the potential customer’s email address. Generating revenue.

Objectives and Key Results 130

Objectives and Key Results Launch Profit margin Price 130

Heinz Marketing

MARCH 10, 2021

I came across this recently published video by Wall Street Journal about Costco’s Treasure-Hunt Shopping Strategy. Here are a few of them that I think we can start putting into practice right away. Why do you think Costco has this policy in place? It wants to put the customer first – it wants to put you first.

B2B 137

B2B Cross-sell Retail Healthcare 137

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. By the end, you will see how list-based SERP features directly copy programmatic SEO practices, which Google’s own spokespeople have long labeled as spam. 4 from Medium blogs.

Non-Profits 130

Non-Profits Consult User Experience Presentation 130

SaaStr

MARCH 31, 2024

We’ve had a ton of great HubSpot content over the years but you may have missed this one, and it was a great one. They talk about the culture code that was created in HubSpot’s early days and how they have continued to have strong retention rates and overall happiness in their employees. You folks are my peeps.

Teamwork 104

Teamwork Start-ups Engineering Up-sell 104

Gong.io

JUNE 25, 2021

We’re serious about data. How do they do it? Then they look at how seller and buyer actions impact success rates. ” A lot of sales blogs say you should do it (good ones too!). .” ” A lot of sales blogs say you should do it (good ones too!). Yes, yes, you did.

Cold Call 93

Cold Call Sell Objectives and Key Results Negotiate 93

Lead Fuze

AUGUST 29, 2023

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. However, with countless businesses vying for consumer attention and dollars online, how do you stand out from the crowd?

Conversion 52

Conversion A/B testing User Experience Technique 52

Veloxy

NOVEMBER 29, 2021

While it checks a lot of boxes for Sales Managers, there’s still a lot of work that needs to be done to unlock Salesforce’s potential to accelerate sales at your company. This is a comprehensive guide, so we invite you to use the table of contents to skip to the juiciest parts. Before you continue reading. Table of Contents.

Sales 290

Sales Quota Up-sell B2B 290

SaaStr

MAY 14, 2023

How did they do? Well, fast forward to eight years to 2023, and all 4 are doing about or above $200m ARR! Here’s a chance to look back at 4 pre-IPO SaaS leaders today, and how they were doing and what they were thinking in the run up to $10m ARR. We’ll talk more about that in a second. All of them!

Price 93

Price Start-ups Up-sell X-functional 93

Search Engine Land

NOVEMBER 1, 2023

Neglecting your business’s local online presence can give your competitors an edge and lead to missed sales opportunities. The core component of your business’s local SEO strategy will be its local listings. It’s important to note that Google is not the only location-based listing platform you should be aware of.

Sports 119

Sports Angle Click Through Rate Engineering 119

ClickFunnels

SEPTEMBER 21, 2021

If your business is a boat, then leads — or rather, a consistent and predictable flow of leads — is the surface upon which your skiff glides. Your B2B business needs leads like a boat needs water — not just to keep afloat but also to gain momentum. But how do you find high-quality leads? Sales Funnels.

Lead generation 244

Lead generation B2B Launch Referrals 244

ConversionXL

JULY 6, 2021

LinkedIn can help you tap into a specialized and high-quality professional audience. Done wrong, you’ll blow through your budget and waste time. Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. But it’s not the right choice for everyone. for B2B specifically.

CTR 129

CTR X-functional Campaign Price 129

PandaDoc

DECEMBER 9, 2022

Pricing is a major force that impacts all facets of your business operations. In this article, we go over the main pricing mistakes you should steer clear of in your efforts to optimize pricing and generate more sales. With that in mind, let’s review what not to do when it comes to pricing.

Price 52

Price Profit margin Legal Retail 52

ConversionXL

SEPTEMBER 30, 2020

Trials give potential customers a taste of life with your product at minimal risk. They also give you the opportunity to earn their business. But while free trials are commonplace, how long should yours be? Should you require a credit card? How can you get more users to purchase?

Customers 121

Customers Price Education Start-ups 121

ConversionXL

APRIL 27, 2019

What if there were a method—even a process—that you could apply to increase website sales? This method works across all categories; it doesn’t matter what business you’re in. Take your website, assess it for any item on the list, make improvements, and your online sales will increase. You are not the world.

Sales 128

Sales Up-sell Price Follow-up 128

Lead Fuze

AUGUST 7, 2021

For many years, I’ve spent a good part of my career in purchasing and in sales, I’ve learned that buyers do not think the same way salespeople think. Let’s take a look at the buyer mentality — a better understanding of it will help you conduct your sales calls more comfortably and effectively this 2021 and in the years ahead.

Negotiate 98

Negotiate Price Up-sell Clients 98

Hubspot

JUNE 2, 2021

But as cities, offices, stores, and restaurants reopen to full capacity, many of us are beginning to think about how life will be after the global pandemic ends. As an individual, a post-pandemic world might be quite exciting to think about. The results might or might not surprise you. Data Source.

Launch 99

Launch Construction Price Contact 99

Salesforce

MARCH 7, 2023

How to become a Salesforce Admin Career prospects and opportunities for Salesforce Admins Salesforce Administrator credentials and certifications How to prepare for the Salesforce Administrator certification exam Salesforce helps over 150,000 customers across a myriad of businesses, nonprofits, and institutions to connect with their customers.

Healthcare 98

Healthcare Technology Technology CRM 98

ConversionXL

JUNE 16, 2022

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Consistency is the cornerstone of good marketing. A playbook does exactly this.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. How do you get people to come to your event? Ready to maximize the ROI for your next event? Just kidding.

Sell 100

Sell Promote Price Networking 100

Lead Fuze

AUGUST 19, 2021

If you aren’t constantly testing your pricing strategy, you can be leaving money on the table. All too often we cringe when that great sales call switches gears toward budget and pricing. After all, why waste your time (and theirs) if the lead is totally unqualified?

Price 52

Price Clients Technique Service 52

The Sales Hunter

JULY 25, 2019

Your customer does not want to buy anything, but they want you to give them solutions. The biggest challenge for you is not knowing the solution that your customer is looking for. The customer may think they know what they want, but because it’s the only thing they know. Your job is to them get to the next level.

Price 61

Price Drivers/motivators Conversion Customers 61

ConversionXL

OCTOBER 16, 2022

For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ). Image source ).

Customers 129

Customers Retail Cross-sell Follow-up 129

ConversionXL

JUNE 2, 2022

You’ll also learn how to approach ABM and lead generation to engage your ideal customer. ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. A higher ROI than any other type of marketing.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Veloxy

SEPTEMBER 30, 2021

Did you know that the average businessman or businesswoman receives over 115 emails per day ? What they need is someone who understands the complexity of a sales call, what needs to be said, and how to say it. Today, it’s more than knowing exactly how a product or service can help a customer’s business flourish.

Cold Call 211

Cold Call Objectives and Key Results Real Estate Up-sell 211

Lead Fuze

JUNE 28, 2023

Understanding how to explain a price increase to customers is an essential skill for any business owner, marketer or sales representative. In the current economic atmosphere, with its growing costs and supply shortages, it’s likely that companies may have to up their prices.

Price 52

Price Customers Profit margin Construction 52

Anthony Cole Training

JUNE 4, 2015

I had no idea about beliefs and the relationship between my beliefs and how I executed as a sales person until I was introduced to the Objective Management Group Sales Person Evaluation Tool. That was about 21 years ago. I’ve also come to realize many things about myself and why I do what I do. But they don’t.

Objectives and Key Results 184

Objectives and Key Results Referrals Sales Price 184

ConversionXL

NOVEMBER 10, 2020

I recently faced a familiar scenario: My team wanted to buy a new SaaS tool, so my boss asked me how much budget to request. I had no idea about pricing, so I Googled around and asked for pricing tiers from several vendors in the space. Let’s jump on a call for a demo and maybe we can talk about pricing at the end.”

Strategize 139

Strategize Teamwork Education Follow-up 139

ConversionXL

FEBRUARY 15, 2018

They bought high-end car brands like Aston Martin, Jaguar and Land Rover thinking they would be able to successfully grow these brands using the same marketing and operational methods that made Ford so successful. Imagery should communicate feelings. Luxury goods and experiences are all about how they make people feel.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

OCTOBER 30, 2021

In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. In this article, you’ll learn how to do just that. Instead, think of each stage as a state of mind. Image source.

Customers 140

Customers Referrals Campaign B2C 140

Lead Fuze

OCTOBER 22, 2021

A lead is someone who has expressed interest in your company or product. A lead can express interest through visiting your site, visiting one of your trade shows or events, and/or filling out a form on the website to get more information about products and services offered by you. a person coming directly to you).

Prospecting 105

Prospecting Cross-sell Lead generation Contact 105

Hubspot

APRIL 6, 2017

In this blog post, we’ll teach you all about CRO -- what it achieves, why you should do it, and how your team can execute it. We’ll explain how you can drive more results from your existing traffic so your content can work smarter, and not harder, for you.

Conversion 101

Conversion A/B testing Price Start-ups 101

Hubspot

JANUARY 22, 2020

In fact, 46% of marketers working for agencies and brands with an ad budget of $50 million or higher report say they spend up to 60% of it on ad programs from the three tech giants. Yes, Google still monopolizes the search market, but you might not want to write Microsoft search engine options off as an alternative. LinkedIn Ads.

Promote 96

Promote Networking Launch Lead generation 96

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. You will fail if you: 1) try to build a suite of products out of the gate, 2) focus solely on SMBs, or 3) have an MBA. You can also view the slides here and below. TRANSCRIPT.

Up-sell 88

Up-sell Price Start-ups Cross-sell 88

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

PandaDoc

AUGUST 29, 2022

In this article, you’ll find some valuable advice on how to seal the deal faster, as well as how to close the deal with an undecided customer. How to seal the deal: two different goals. There are two common goals that exist when we speak about the finalizing of the sales process: To make it as fast as possible.

Negotiate 98

Negotiate Contract Objectives and Key Results Legal 98