Remove blog topic sales-terminology
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B2B Reads: Executive Presence, Future-Proofing, and Mapping New Industries

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. In this blog post, Steve Blank provides a helpful framework for efficiently mapping a new, unfamiliar industry. Mapping the Unknown – The Ten Steps to Map Any Industry.

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10 Step Positioning Process: An “Obviously Awesome” Book Summary – Part 3

Heinz Marketing

This is the third and final book summary blog on Dunford’s “ Obviously Awesome! Remember, it’s a common problem that marketing, sales, and CS are not aligned, and this misalignment will hinder your revenue growth. How has the market and the terminology you use changed since first conceptualizing your product?

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What Happens When The Incremental Costs Of Developing Content Is $0?

Partners in Excellence

For example, “How should a sales person research a customer?” Think about going to a marketing person asking, “I need 10 blog posts on this topic, when can you deliver it?” ” Alternatively, “I need 10 email sequences on this topic, when can you get it to me?” Infinitely more!

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How HubSpot Content Strategists Improve SEO

Hubspot

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started. Your company can have a similar effect on its customers by becoming a thought leader and resource for topics related to your industry. Here's an example.

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Business Relevance

Partners in Excellence

I’m so happy these undergraduate students, looking toward careers in sales, are tackling this issue (I wish experienced sales people were as sensitive to this, as they.). Our customers want to know the sales people they engage understand them, their jobs, their companies, and their industries. What are the risks?

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How to Create a Writing Style Guide Built for the Web [Free Guide]

Hubspot

In an effort to help you get started with your own style guide, this blog post will walk you through the essential elements of a brand writing style guide so you can create one for yourself. Most companies have terminology that's specific to their industry, and not all of that terminology has a universally agreed-upon spelling.

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How to Market a Staffing Agency: Top Strategies

Lead Fuze

In this comprehensive guide, we will explore various techniques on how to market a staffing agency, from leveraging social media platforms and optimizing your website for search engines, to creating an informative blog with engaging content. Think blog posts showcasing industry insights or valuable resources for job seekers.