Remove blog what-is-churn-rate
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Un-silo your PPC campaigns: 4 tactics for more cohesive marketing

Search Engine Land

If this is what you’ve been doing, stop and schedule some time with the paid social team to address the following: If you can edit and write new copy, your platforms should be aligned on key phrases and approaches. It’s rare to find businesses executing a cohesive strategy across all digital marketing channels.

Campaign 101
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Using genAI for growing a startup: Best of the MarTechBot

Martech

Prompt What are the top use cases for startups using generative ai for growth efforts? Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. What KPIs should we measure for each use case?

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Top SaaStr Content for the Week: SaaStr APAC Sessions, G2’s VP – Asia Pacific, Workshop Wednesday and more!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Three Valuation Lows in SaaS: 2013, 2016, and 2022 5 Interesting Learnings from Doximity at $450,000,000 in ARR Is Cold Calling Dead? SaaStr 643: What’s Holding Up Buyers?: What’s Holding Up Buyers?:

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. ELG strategies can increase revenue: Forrester reports that mature partner programs generate revenue for companies at 2x the rate of low maturity partner programs. Sales tactics like cold calls often have a low conversion rate.

GTM 93
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Table of contents What is customer acquisition, and how does it support growth? What makes customer acquisition different from marketing? What is customer acquisition, and how does it support growth? Google ads).

Customers 129
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Balancing Growth and Efficiency in Tougher Times with Point Nine Managing Partner Christoph Janz (Pod 568 + Video)

SaaStr

One only has to read Twitter or any VC blog post to know that things have changed in the funding environment. Growth at any cost is no longer rewarded and startups need to pay close attention to their burn rate and runway. Now your burn is rate is way too high and your runway is dangerously short.

Growth 89
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What Does This Metric Mean To Me?

Partners in Excellence

We have an entire alphabet soup of metrics, including MQL, SQL, ARR, ACV, TCV, NPS, MRR, LTV, CAC, Churn, and XYZ (OK, I made that up—I think). Shari has a win rate of 40%, Jim has a win rate of 20%. If you are, what corrective actions would you make? She has high average deal values and her win rate is 40%.

SQL 106