Veloxy

FEBRUARY 13, 2023

Did you know that asking questions makes it more likely for customers to approve of you? Research conducted at Harvard University suggests asking questions improves liking and learning. Open ended sales questions are a crucial aspect of the sales process. What are open ended sales questions?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Search Engine Land

MARCH 20, 2023

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Because, without goals, content is just content.

Education 100

Education Trust Engineering Up-sell 100

Search Engine Land

JUNE 16, 2023

A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear. Know your end goal You might be writing into the void without knowing what you hope to achieve. Up to 80% of successful content marketers say they have a documented content strategy.

Objectives and Key Results 95

Objectives and Key Results B2C Price Launch 95

ClickFunnels

NOVEMBER 24, 2022

As a business owner, you know that in order to be successful, you need to be constantly evolving and adapting. But with so many different platforms and strategies to choose from, it can be hard to know where to start. These strategies can help you reach a larger audience and build brand recognition.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. Content Assistant streamlines content creation for marketing and sales teams. Content Assistant streamlines content creation for marketing and sales teams. This requires you to be clearer about the type of content you want, leading to better quality content and results.

Niche 93

Niche CRM Contact Sales 93

Search Engine Land

FEBRUARY 2, 2024

We’ll cover crucial areas including: Keyword research. The goal is to reach new audiences who may not know you and strengthen connections with existing listeners. Keyword research Research is crucial for a successful podcast, just like any other project. Optimizing titles and descriptions.

Growth 110

Growth Entertainment Engineering Follow-up 110

Search Engine Land

JUNE 2, 2023

Did you know that you can create content for every stage of the buyer’s journey? This is how you ensure content creation is never a guessing game. Every piece of content you publish can be a powerful motivator and educator that speaks to the heart of your prospect. Why should you do content mapping?

Education 119

Education Follow-up Start-ups Pitch 119

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. You don’t need to take any action on your existing setup. A key event is an event that you mark as important to your business.

Conversion 121

Conversion Gaming Objectives and Key Results Referrals 121

Veloxy

SEPTEMBER 28, 2021

Sales reps and managers are frustrated by the fact that today’s average cold email response rate is a lousy 1%. You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. You’re competing for space in the inbox of your prospects, leads, and customers.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ClickFunnels

JANUARY 30, 2022

So the question is this: How can you get your product in front of your potential customers? So the question is this: How can you get your product in front of your potential customers? Today we are going to discuss four proven marketing strategies that will help you do exactly that…. It’s not enough to have a great product.

Product 222

Product Sell Promote Launch 222

Search Engine Land

APRIL 17, 2023

If you’ve ever googled instructions for how to perform a specific task, then you the importance of high-quality how-to content. The person desperately searching for an excellent how-to article on fixing a leaky sink will find immense relief when they finally hit on a blog post that lays it out simply and clearly, for instance.

Education 100

Education Angle Trust Entertainment 100

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months.

B2B 110

B2B Gaming Niche Appointment 110

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. You don’t need to take any action on your existing setup. A key event is an event that you mark as important to your business.

Gaming 103

Gaming Conversion Objectives and Key Results Referrals 103

Salesforce

OCTOBER 10, 2023

Think about the last time you watched a football game. It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins.

Objectives and Key Results 110

Objectives and Key Results Negotiate Sales Technique 110

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Ogilvy recently conducted research on B2B influencers and found that an impressive 75% of B2B marketers are actively using B2B influencer marketing. What’s the key to B2B marketing success? Influencers.

B2B 118

B2B Drivers/motivators Campaign B2C 118

Lead Fuze

MAY 26, 2023

Knowing how to select a digital marketing agency is crucial for businesses looking to expand their online presence and boost sales. It is essential to partner with a digital marketing agency that comprehends your individual requirements and can help you reach your objectives in this ever-changing field.

Objectives and Key Results 98

Objectives and Key Results Price Clients Follow-up 98

Search Engine Land

MARCH 13, 2023

You’ve probably heard how successful content marketing can be when you do it consistently. But you can’t produce one blog post per month or blog randomly at a whim and expect to move that needle. So, what do you need to scale? What will we post about next week? What resources?

Follow-up 96

Follow-up Promote Strategize Start-ups 96

Salesforce

NOVEMBER 2, 2023

Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Here’s how you can learn more about email workflows and start automating today. By this definition, an email workflow can involve content, design, development, and often automation needs.

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122

Veloxy

MARCH 22, 2021

If there’s one question reps and sales managers always ask themselves, it’s ‘where did all the time go?’ More often than not, it seems that there’s just not enough hours in the day to get everything done no matter how efficient you are. So, what’s a sales manager to do? Well, what about those who didn’t adopt the CRM early?

CRM 242

CRM Education Up-sell Service 242

ConversionXL

JUNE 16, 2022

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Consistency is the cornerstone of good marketing. A playbook does exactly this.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Veloxy

SEPTEMBER 4, 2023

How do you instantly tell the difference between a good cold email template and a bad one? Depending on your company, cold email writing is commonly shared between sales reps and marketing. Fortunately for you and me, I’ve invited a cold email expert to complement this blog post who has sent over 2.5

Cold Call 130

Cold Call B2B Campaign Clients 130

Lead Fuze

JUNE 27, 2023

When it comes to elevating your brand’s online presence, knowing what to look for in a content marketing agency is crucial. To aid in making an informed decision that aligns with your specific needs and objectives, this blog post examines the key aspects to consider when choosing a content marketing agency.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

Highspot

MAY 3, 2024

Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. Why Do You Need Revenue Enablement?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Search Engine Land

DECEMBER 12, 2022

LinkedIn enjoys a wider audience than you might think, with 66.8 That means there’s a good chance your audience is using LinkedIn, and you could reach them and nurture them with solid content marketing. Eventually, that trust translates to profitable action: think sign-ups, downloads, opt-ins, and sales. Think again.

Networking 100

Networking Real Estate Pitch Up-sell 100

Salesmate

SEPTEMBER 11, 2020

80% of all sales are made by 20% of salespeople. You surely would want to prove your sales manager or seniors in the new company that you are amongst the 20% who have the potential to win. Entering a new workplace is like free-falling out of an airplane. Your talent determines what you can do.

Quota 138

Quota CRM Sales Gaming 138

Search Engine Land

JUNE 22, 2023

People do business with brands they know, like and trust. Everyone knows at least five local real estate agents or brands. We spend a lot of time testing campaigns at our agency to know what works and help keep our clients’ phones ringing without wasting time on strategies that don’t convert.

Real Estate 98

Real Estate Trust Clients Referrals 98

Search Engine Land

MARCH 6, 2023

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor. What is a content strategy document, and why do you need one?

Strategize 94

Strategize Promote Government Process 94

Search Engine Land

SEPTEMBER 6, 2023

What comes to mind when you think of the fading days of summer? Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. You might need to expand your definition of the “holiday season” altogether.

Click Through Rate 132

Click Through Rate A/B testing Retail Strategize 132

Search Engine Land

NOVEMBER 17, 2023

A nihilist in it for the thrills, a prankster gleeful about getting away with something.” As you might be able to guess, calling people “content goblins” doesn’t tend to make them feel particularly great. Things are falling apart before our eyes and something needs to change. It’s going to be a long ride.

Engineering 124

Engineering Niche Promote Up-sell 124

Salesforce

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. The answer is easy if you take it logically, with these best practices.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Lead Fuze

JANUARY 2, 2024

Ever felt like you’re shouting into the void, crafting content but it just doesn’t seem to stick? Picture this: You’ve got the tools—a quiver full of blog posts, social media arrows, email marketing boomerangs—but are you hitting the bullseye? What is Content Marketing Strategy?

Sales 52

Sales Strategize Niche Lead generation 52

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? Brands and marketers research to figure out their ideal customers’ pain points, questions, and information needs about their industry, products, or services.

Presentation 89

Presentation Real Estate Trust Cold Call 89

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel? That number varies depending on who you ask, but we’ll just say 7 for now.)

Objectives and Key Results 119

Objectives and Key Results Cold Call Sales Follow-up 119

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

ConversionXL

JUNE 2, 2022

Every business needs leads. DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. Within days, they set a meeting and T-Mobile eventually became a client.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Highspot

OCTOBER 31, 2023

By embracing innovation and aligning your enablement programs with business initiatives, you can embody what good looks like and achieve your organization’s goals. Here are five tips to go beyond what good looks like in enablement so you can drive world-class programs that empower your reps to win more deals.

Strategize 72

Strategize CRM Government Closing 72