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6 things you should do after a Google core update rollout completes

Search Engine Land

It can be overwhelming when you hear that an update has finished rolling out. With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Here are some of the best places to start your investigation.

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7 Variables to Transforming Yourself for a Competitive Advantage

Iannarino

The Gist: In a world of constant, accelerating, disruptive change, agility is a competitive advantage. It isn’t easy for an individual to transform themselves and their results. Most people fail to complete the journey, even when they want or need to change. Without changing your beliefs, transformation is impossible.

Growth 316
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Unwilling to Unlearn

Iannarino

The Gist: One of the primary obstacles to better results is a refusal to unlearn poor techniques. Many still believe that all that is needed to produce greater results is “more activity.”. This formula can result in a positive or a negative number. In mathematics, an inflection point is a place where a curve changes direction.

Technique 320
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How to Time Your Value Creation

Iannarino

The Gist: It is critically important to guide your clients through the conversations necessary to improving their results. It’s also important that you have the right conversations at the right time. Time each conversation based on its ability to create value for decision-makers and your other contacts.

Clients 343
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How Your Client Justifies Buying from You

Iannarino

The outcomes of early conversations have changed, in large part due to our complex environment. In reality, it is the value you create and deliver during the sales conversation that causes the client to buy from you—or to choose your competitor. You Make Sense of Their World. You Guide the Right Decision.

Clients 327
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The Problem with Problems and Pain

Iannarino

The Gist: It is no longer enough to identify your client’s problem, especially when it’s already well-known. Less than half of salespeople reach their quota and more than half of buyers don’t change, evidence that what we’re doing isn’t working. I confess that I tricked you, but only to make a point.

Intrinsic 328
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Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Search Engine Land

After that, how you can improve prompts to get even better answers from me. It aims to provide users with more informative and interactive search results. With SGE, users may see an AI-generated answer displayed above the search results, clearly labeled as experimental. Here’s something somebody asked me!

Clients 120