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Email tactics and CTAs for lead generation: Best of the MarTechBot

Martech

Whether it’s downloading a whitepaper, requesting a demo, or signing up for a webinar, make sure your CTAs are visually appealing, prominently displayed, and aligned with the recipient’s stage in the buyer’s journey. Here’s something somebody asked me! After that, how to improve prompts to get even better answers from me.

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GTM 78: 2024 Predictions with GTMfund’s General Partner, Max Altschuler

Sales Hacker

He is the author of three books and multiple Wiley publications, including bestselling books Hacking Sales and Career Hacking for Millennials. You can try it for free today, or book a demo to go deeper at www.commonroom.io. He then took over as VP of Marketing for rapidly growing Outreach.

GTM 81
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Transforming meetings with StreamAlive’s visual chat experience

Martech

It turns out that there’s a different way. Trust some guys obsessed with visual thinking to be early adopters. Introducing The Visual Jam Pardeep “Paddy” Dhanda and Grant Wright are the co-founders of The Visual Jam , a meet-up community for visual thinkers that is evolving into a business start-up.

Meeting 110
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GTM 77: Building a Top-Down Sales Strategy While Maintaining a Bottoms-Up Approach with Leena Joshi

Sales Hacker

You can try it for free today, or book a demo to go deeper at www.commonroom.io. She has led GTM teams at high scale B2B companies such as Splunk, VMware, Redis and has a unique perspective on the convergence of sales and marketing into an efficient, high performing GTM organization. 25:38) Finding a leader who has your back. (28:19)

GTM 88
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Cadences, Conversations, and Rhythm — How Blink increased their revenue by 126%

SalesLoft

Now that they have Salesloft in their corner, they’re up 237% with demos booked. Blink increased demos booked by 237% and increased revenue by 126% since bringing on Salesloft. A successful rollout is critical to an organization’s sales team when implementing new technology. Others, conversely, might prefer email.

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B2B Reads: Lead a new team to success, master conscious conversations, tips for a game changing positive attitude and more

Heinz Marketing

Jonathan Friedman answers the question: Should Your First Sales Call Be a Discovery Call or a Demo ? . Your product demo is the proof behind your value proposition, and how you showcase it significantly impacts your business. The first ones to understand this and adapt will secure their market position and thrive in the long run.

Gaming 96
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GTM 76: 0 to $100M: You Need to Reinvent Yourself at Every Phase with Mike Molinet

Sales Hacker

You can try it for free today, or book a demo to go deeper at www.commonroom.io. He oversaw all things GTM there, including G&A and Product. Now, he is the Co-Founder of Thena (thena.ai), a seed-stage startup backed by Lightspeed and First Round, where they’re helping companies service and engage their customers in Slack.

GTM 86