Martech

MARCH 12, 2025

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. 60 or 90 days).

High impact 113

High impact Click Through Rate Non-Profits Promote 113

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles.

Customers 118

Customers A/B testing B2C Cross-sell 118

Search Engine Land

OCTOBER 2, 2024

” This will include text referencing the conversation within Copilot and acts as a transitionary message from the advertiser. This “inspect campaign setup, assess account health, diagnose where attention is needed, and propose what to do next, all activated via simple conversational engagement.”

Click Through Rate 99

Click Through Rate Campaign Launch Conversion 99

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Competitive edge : The PPC landscape is highly competitive.

CTR 97

CTR Objectives and Key Results Click Through Rate Campaign 97

Search Engine Land

JULY 23, 2024

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Increased conversion rates: Content guiding users through the buyer’s journey.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns.

A/B testing 120

A/B testing Territory Technique CTR 120

Salesforce

AUGUST 6, 2024

Using predictive AI, it can optimize personalized marketing campaigns. AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action. Now Sandstone is ready to reach out to its targeted customers.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

JULY 16, 2024

While it is relatively easy to define “top of the funnel” (TOFU) and “bottom of the funnel” (BOFU) metrics, such as click-through rates and sales conversions, the metrics for middle-of-the-funnel (MOFU) activities are often ill-defined and generic.

Finance 126

Finance Non-Profits Click Through Rate Strategize 126

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Search Engine Land

OCTOBER 4, 2024

“Now, we’re in a situation where search through AI, through these new conversational capabilities, can actually not only understand a very complex query but can give us a meaningful reply that actually answers what we’re looking for. “So this is an example within the Microsoft ecosystem of Copilot. .

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Search Engine Land

JULY 30, 2024

The reality is that there’s often an inverse relationship between click volume and conversions. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR. Media and campaign strategy. Processing.

CTR 77

CTR Click Through Rate Strategize Campaign 77

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Why it matters: A higher open rate indicates that your subject lines and content are compelling enough to grab attention.

B2B 110

B2B CTR Click Through Rate Strategic planning 110

Search Engine Land

SEPTEMBER 25, 2024

While organic conversion data isn’t available, the report can reveal gaps where high-converting keywords have little organic traffic, presenting opportunities for further optimization. Page-level optimizations Incorporating your PPC campaign’s target terms directly onto the landing pages can significantly enhance performance.

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

Martech

MARCH 10, 2025

This system helps prioritize sales efforts, target key accounts and improve conversion rates. Personalized campaigns that resonate With identified and segmented leads, the next step is creating personalized campaigns that stand out in crowded inboxes. Deliver timely and directly applicable content.

Customers 118

Customers A/B testing Click Through Rate Campaign 118

Martech

DECEMBER 17, 2024

Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. When Gmail introduced tabs, it initially cut click-through rates. However, an interesting trend emerged: an increase in click-to-conversion rates.

Promote 121

Promote Click Through Rate User Experience Education 121

Martech

JUNE 19, 2025

1: Website traffic (total page views/visitors) Why it’s weak: More traffic sounds good, but it doesn’t tell you if the visitors are the right people, engaged or moving toward a conversion. Where to find conversion data: Google Analytics or other website analytics platforms. Vanity metric No. Vanity metric No.

CTR 87

CTR CRM Click Through Rate Lead generation 87

Martech

SEPTEMBER 17, 2024

This second article will shift our focus to the execution phase of marketing campaigns and initiatives, where your strategy comes to life. What stands in the way of using data effectively during a campaign? Even with careful planning and a commitment to staying data-driven, a campaign can still go wrong. And how do we get there?

Objectives and Key Results 67

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 67

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Below are practical strategies to help you craft CTAs that drive engagement and clicks. Continuous evaluation helps improve performance and increases conversions over time.

A/B testing 126

A/B testing Drivers/motivators CTR Click Through Rate 126

Search Engine Land

JULY 25, 2024

Let’s unlock the secrets of brand protection, safeguard your reputation and optimize your campaigns for success. This eats away at your budget and reduces the effectiveness of your campaigns. Maintain a healthy click-through rate for your brand terms. What is brand protection?

Click Through Rate 81

Click Through Rate Legal CTR Commission 81

Martech

OCTOBER 14, 2024

Use insights gained from performance data to make informed adjustments to your campaigns. Marketing automation Improvement focus: Streamline marketing campaigns and communications through automation to increase efficiency and effectiveness. KPIs: Campaign open and click-through rates. Asana, Trello).

Objectives and Key Results 116

Objectives and Key Results Territory Click Through Rate CRM 116

Search Engine Land

SEPTEMBER 27, 2024

For example, meta descriptions are like paid ad headlines, so studying high-performing ad copy and click-through rates can help improve SEO content’s impact on search results. Dig deeper: Boosting search conversions: 5 behavioral strategies to test Get the newsletter search marketers rely on. Processing.

UX 105

UX Click Through Rate Strategize Campaign 105

Martech

FEBRUARY 21, 2025

But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. CPMs go up, CTRs drop and conversions stall. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. People click your ad but arent taking the next step.

CTR 97

CTR Gambling Click Through Rate Niche 97

Search Engine Land

JULY 30, 2024

The reality is that there’s often an inverse relationship between click volume and conversions. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR. Media and campaign strategy. Processing.

CTR 77

CTR Click Through Rate Strategize Campaign 77

Salesforce

JULY 3, 2025

They also track performance, refining subject lines and messaging to boost open and click-through rates. Refine messaging continuously by analyzing performance data and adjusting subject lines, tone, and content to improve open and click-through rates. Why it’s important: Cold emails often get ignored.

Technique 59

Technique CRM E-commerce Click Through Rate 59

Martech

MARCH 5, 2025

” Example hypothesis “Personalized subject lines will always outperform generic subject lines in open rates because previous campaigns showed a lift in engagement when using personalization.” ” How to avoid it Set a minimum test duration based on when you typically receive the maximum conversions.

A/B testing 85

A/B testing Construction Click Through Rate Drivers/motivators 85

Salesforce

FEBRUARY 14, 2025

Create conversational and AI-driven assistance AI-powered assistants, like Agentforce, create more personalized interactions by remembering past conversations, understanding context, and proactively helping customers just like a human support rep. Ensure smarter A/B testing and personalization at scale AI doesnt just test variations.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Martech

SEPTEMBER 19, 2024

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback. Oh, silly LLM.

CTR 135

CTR Click Through Rate Lead generation Campaign 135

Highspot

JUNE 19, 2025

McKinsey research found three-quarters of shoppers now expect consistent interactions across all departments, not siloed conversations or disjointed experiences. Marketing: Enabled marketing teams use data analytics to inform marketing efforts and craft personalized marketing campaigns. Generic messaging just doesn’t work.

GTM 52

GTM Customers Cross-sell Contract 52

RingDNA

MARCH 26, 2025

Use LinkedIn to Have Smarter Conversations Let’s face it – if you use LinkedIn to send out spammy emails to prospects, it’s not likely that you’ll get the traction you desire. That type of authenticity builds trust with leads before you even start the conversation. The Key Takeaway: People buy from people, not companies.

Closing 62

Closing B2B Sell Referrals 62

Heinz Marketing

NOVEMBER 1, 2024

Higher Conversion Rates : Personalized and timely engagements increase the likelihood of conversions and foster long-term customer loyalty. Poor ROI on Marketing Investments : Without coordination, it’s difficult to measure the effectiveness of campaigns, leading to suboptimal allocation of marketing budgets.

Click Through Rate 83

Click Through Rate Campaign Go To Market Process 83

Search Engine Land

AUGUST 28, 2024

A well-planned pay-per-click ( PPC ) strategy can mean the difference between riding the wave of seasonal demand and getting lost in the holiday noise. It’s a specified approach that aligns your Google Ads campaigns with the rhythms of consumer behavior throughout the year and your inventory strengths and seasonalities.

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Salesforce

MARCH 26, 2025

They can analyze real-time shopping trends, handle sales queries, and run end-to-end marketing campaigns to help increase conversions. From past purchases and browsing habits to service conversations and sentiment analysis, AI analyzes everything to help customers move forward through the purchasing funnel.

Price 52

Price Campaign A/B testing CTR 52

Salesforce

FEBRUARY 3, 2025

Tracking data like click-through rate (CTR) , engagement, or even conversions can help you to create more personalized marketing campaigns. For marketing automation ,you can use tools to see how potential customers respond to your ads or emails.

Customers 52

Customers CRM CTR Click Through Rate 52

Martech

JANUARY 2, 2025

Critically, it involves developing and testing hypotheses about what strategies or tactics will improve outcomes, like revenue, conversions, or engagement. Our KPI was conversions; the recipients needed to fill out a form to convert. Putting the offer behind a scratch off will increase engagements and conversion rates.

CTR 114

CTR Click Through Rate Campaign Presentation 114

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI.

Conversion 113

Conversion A/B testing Campaign Click Through Rate 113

Martech

JULY 24, 2025

While Google rewards topical authority, backlinks and structured content, YouTube’s discovery system is driven by viewer behavior, such as: Click-through rate. You can retarget engaged viewers later with paid campaigns once they’ve watched multiple videos. Watch time. Session duration.

Click Through Rate 78

Click Through Rate CTR B2B GTM 78

Salesforce

APRIL 3, 2025

Without a clear audience strategy, your campaigns are flying blind. By using data-driven insights to build and optimize an audience strategy, marketers can ensure their campaigns are relevant, timely, and impactful, ultimately driving better results and building stronger customer relationships. Watch the demo 2.

Objectives and Key Results 66

Objectives and Key Results Campaign Click Through Rate Strategic planning 66