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Level up your video game ad strategy: A guide to measuring success

Search Engine Land

In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the competition among game developers and publishers to attract more players. As we have discussed, one way they achieve this is through advertising.

Gaming 91
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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Though the audience intent is not as strong, you get a much lower cost-per-click, and many more impressions. Why Use the Google Display Network?

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What every marketer needs to know about programmatic advertising

Martech

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Programmatic advertising gives you all those good, actionable insights into campaign performance. What is a retail media network? Ad network vs. ad exchange.

Retail 107
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Your guide to Google Ads keyword terminology

Search Engine Land

We also have “Segment” as a segmenting feature to analyze data sets further by devices, conversion actions, networks, and the like. Then, Google brought back the terminology for “audiences” to describe targeting groups for Performance Max campaigns. Insert spiral-eyed emoji here.

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How Does Email Tracking Work? Guide for Outlook & Gmail

Veloxy

Once you send a letter, it’s a guessing game if and when it will be received and opened—unless you ordered Proof of Delivery. In the past, salespeople would use this data to satisfy mere email KPIs like open rates and click-through rates. Sending an email is comparable to mailing a letter. Strong security settings.

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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

You’re not alone if you feel like navigating the digital landscape can sometimes feel like an intricate game of chess. The potential is vast, from leveraging neural networks to understand user preferences to utilizing deep art effects in advertising materials – the opportunities are limitless.

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This day in search marketing history: February 2

Search Engine Land

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. Yahoo Shuts Down Publisher Network RSS Ads 2009: Yahoo ended the beta program to focus on more popular ad products.