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TikTok launches new tool for improved insight into customer journey

Search Engine Land

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care.

Launch 103
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Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Search Engine Land

SGE is not intended to replace the current Google search experience but will likely undergo adjustments based on user feedback before a full launch. How this prompt could be improved: You an experienced SEO consultant with clients in various industries.

Clients 115
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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AI-powered martech releases and news: May 16

Martech

Now here are this week’s AI-powered martech features, launches and releases. Button’s Publisher Link Optimization solution helps increase buyer conversions by optimizing end-user experience and click-to-purchases. TapClicks’ TapClicks Media Planner uses AI to build and deliver dynamic, omnichannel client proposals.

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Creating LinkedIn Campaigns Efficiently and Effectively

Heinz Marketing

Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” I’m not going to walk through step by step on how to set up a campaign because I think most people know how to do that and if not, here’s a YouTube video on how to get started.

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Email outreach for marketers: Measuring and optimizing performance

Martech

Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients. It shows obtained revenue for every $1 invested in a campaign. Many of our clients come to us with off-target market positioning and ineffective value propositions. Enhance user experience.

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How to fix a huge traffic drop after rebranding

Search Engine Land

Below are common situations in which we’ve helped clients regain traffic post-rebranding, sorted by situation and traffic drop types. A quick warning before we jump in If you are launching a new site design with the rebrand, you’re in for a longer time to recover, if you recover at all. Give it at least a few months in between.

Launch 112