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TikTok launches new tool for improved insight into customer journey

Search Engine Land

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care.

Launch 104
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Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Search Engine Land

SGE is not intended to replace the current Google search experience but will likely undergo adjustments based on user feedback before a full launch. How this prompt could be improved: You an experienced SEO consultant with clients in various industries.

Clients 117
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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AI-powered martech releases and news: May 16

Martech

Now here are this week’s AI-powered martech features, launches and releases. Button’s Publisher Link Optimization solution helps increase buyer conversions by optimizing end-user experience and click-to-purchases. TapClicks’ TapClicks Media Planner uses AI to build and deliver dynamic, omnichannel client proposals.

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How to fix a huge traffic drop after rebranding

Search Engine Land

Below are common situations in which we’ve helped clients regain traffic post-rebranding, sorted by situation and traffic drop types. A quick warning before we jump in If you are launching a new site design with the rebrand, you’re in for a longer time to recover, if you recover at all. Give it at least a few months in between.

Launch 113
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We’ve just launched 10+ improvements on web and mobile apps ??

Salesmate

We are super excited to roll out the new updates that we have added to boost your sales productivity and user experience. Here is a quick sneak peek of what is launched today. Through quick user search, easily find the person or the number and transfer the call to provide real-time assistance to your valuable clients.

Launch 52
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When Designers & Developers Collaborate, Your User Wins

Salesforce

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. On the flip side, if it’s a bumpy user experience – long load times, hidden log-ins, irretrievable data – then it’s possible their collaboration wasn’t as seamless.

UX 105