Search Engine Land

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. SDRs & Sales Reps: LinkedIn is the perfect playground for social selling. Forget cold calling as your only tool.

Closing 62

Closing B2B Sell Referrals 62

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales 246

Inside sales B2B CRM Price 246

Martech

APRIL 29, 2025

Campaign Designer (beta) What is it? An embedded, AI-driven canvas that generates multi-touch campaign briefs drafting messages, wait-steps, decision points and channel suggestions by analyzing your historical campaigns and engagement data. ‘Build Your Own’ custom campaigns UI What is it?

Cross-sell 75

Cross-sell Campaign Appointment Prospecting 75

Veloxy

MARCH 15, 2023

It also involves the development of processes and strategies that support the revenue team in achieving their goals, such as marketing initiatives, customer experience improvements, cross-functional collaboration, and more. Sales enablement refers to the processes and tools that help sales teams close more deals and increase revenue.

Cross-sell 246

Cross-sell Objectives and Key Results Teamwork Growth 246

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Contact 115

Martech

APRIL 22, 2025

The panel emphasized that ABM is no longer about running tactical campaigns for lead generation at the top of the funnel it’s now central to a business’s go-to-market strategy. Data hygiene and enrichment are non-negotiable Data is the heart of every ABM strategy, which is why bad data can wreak havoc on campaigns.

Cross-sell 96

Cross-sell Government B2B Pipeline 96

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 80

GTM Engineering Customers Cross-sell 80

Salesforce

DECEMBER 20, 2024

Sure, you need to engage the right people with the right content, and you have to align with sales teams and work toward closing deals. When working with sales to help close deals, B2B marketers need to understand the sales funnel, including how customers move through the stages of an opportunity. Timing is crucial.

B2B 59

B2B Contract Cross-sell Construction 59

Sales Hacker

MAY 30, 2025

Metrics that once clashed, like MQLs vs. Closed Won, begin to move in sync. Bi-weekly : Funnel metrics and campaign audits. Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services. Planning becomes cross-functional by default.

GTM 104

GTM Cross-sell Pipeline Launch 104

Martech

JULY 25, 2023

But when it comes to email marketing, we often find ourselves channeling Promoter A — blitzing our subscribers with emails and crossing our fingers for conversions. Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results. Let’s dive into how.

Campaign 98

Campaign Conversion Click Through Rate Promote 98

Heinz Marketing

SEPTEMBER 15, 2021

I have seen a lot of teams planning and executing ad hoc campaigns. When planned the right way, successful marketing campaigns can achieve a lot more. Aligning cross-functional teams. 2. This will help you determine how you want to plan your marketing campaigns so that your messaging is targeted and on-point.

Cross-sell 133

Cross-sell Campaign Finance B2B 133

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 67

GTM Engineering Customers Cross-sell 67

Hubspot

JANUARY 29, 2015

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. One campaign in particular delivered a 35.5X We could run a retargeting campaign in the run up to our Inbound15 event. Check them out below. Pixel-Based Retargeting. lift in ROI. 3) Pull people through the funnel.

Campaign 78

Campaign E-commerce Cross-sell Promote 78

Martech

DECEMBER 21, 2021

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. The market is shifting towards full-stack, horizontally-integrated providers,” said Goodman. “A

Cross-sell 124

Cross-sell Networking Campaign Technology 124

Highspot

JUNE 19, 2025

Uncover new upsell and cross-sell opportunities Staying engaged with customers as their business evolves helps you understand their changing needs. Cross-Team Alignment Are sales, marketing, and support coordinating messages and data? Content Relevance Is our content solving real problems for real people?

GTM 52

GTM Customers Cross-sell Contract 52

SalesHandy

MARCH 21, 2023

A good sales email has a simple anatomy: the opening line, the ‘offer’ line, the closing line (Call to action), and the email signature. With Saleshandy’s A/Z testing feature, you can test up to 24 variants of a subject line and access detailed analytics to see what’s working for your campaigns. Looking forward to hearing from you.

Closing 98

Closing X-functional Sales Follow-up 98

Martech

JUNE 24, 2025

Brands now run RMN campaigns on everything from Prime Video and streaming TV to native placements inside retailer mobile apps. For example, Walmart Connect’s partnership with Roku enables brands to run connected TV (CTV) campaigns that can directly link to in-store or online sales outcomes. Shoppable branded content. Native placements.

Retail 67

Retail Campaign Strategize Cross-sell 67

Martech

JUNE 13, 2024

The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. For instance, Meta’s ability to target users based on intricate criteria such as interests, life events and online behavior can dramatically enhance campaign effectiveness. Google, Meta and Amazon (a.k.a.

Cross-sell 126

Cross-sell Customer Relationship Management Campaign User Experience 126

SaaStr

MAY 30, 2024

They prioritize direct selling and relationships over allowing customers to go and buy directly. Hybrid combines product-led and sales-led motions, and they work closely together. The challenge with hybrid is that it’s difficult to implement without close collaboration, and everyone must understand how product drives growth.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

Salesmate

MARCH 23, 2021

Start-ups collect leads from many sources like websites, tradeshows, social media, email campaigns, cold calls, references for their revenue cycle. By knowing which stage a particular lead is on, sales reps can then move those leads up the sales funnel and close more deals without much hassle. Cut down on manual work .

CRM 116

CRM Cross-sell Tradeshows Up-sell 116

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Generic campaigns won’t cut it anymore. Where is that customer in the buyer journey (beginning, middle or end)?

B2B 134

B2B Cross-sell Campaign CRM 134

Heinz Marketing

MARCH 10, 2021

If you are selling a product or a service, make sure it is user-friendly. How quickly does your team respond to the inquiry up to the closed deal and beyond? These tools will help you understand your target audience’s motivators, their pain points and most importantly the problems you need to solve in order to close a sale.

B2B 138

B2B Cross-sell Retail Healthcare 138

Veloxy

OCTOBER 29, 2021

These include accelerating lead volumes, closing rates, and overall sales performance. This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. The power of selling will never move away from human interaction. Don’t believe me?

Sales 223

Sales Non-Profits CRM Pipeline 223

Salesforce

MARCH 6, 2025

Its more cost-effective to sell to an existing customer than to acquire a new one. Agentic AI empowers cross-functional collaboration. Campaigns often require that marketers work with analytics, data science, creative, copy writers, and digital production. For example, theres a cart recovery journey or an onboarding journey.

Cross-sell 82

Cross-sell Campaign Technology Technology 82

Heinz Marketing

JANUARY 13, 2022

Hybrid Event Campaigns . And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. I’ve seen companies create direct mail campaigns and claim that “their ABM campaign is completed.” So what happens after the deal is closed?

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

SaaStr

MAY 20, 2025

True Platform Flexibility : Rather than pre-built solutions, Monday.com offers building blocks that organizations can configure for any workflow, from marketing campaigns to software development and HR processes.

Customers 106

Customers Non-Profits Education Cross-sell 106

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

SaaStr

APRIL 28, 2022

Snowflake’s account-based marketing aims to engage key decision-makers at the must-win accounts through strategic, cross-functional campaigns. To execute this mission, they made sure to closely integrate their teams, especially their sales and SDR teams. Integrated ABM: Flipping the Funnel. Key Takeaways.

Cross-sell 117

Cross-sell Sell Education Lead generation 117

Salesmate

JULY 8, 2020

You might generate these leads through activities such as email marketing, social media campaigns, PPC campaigns, in-person events, content marketing, cold outreach, or other approaches. If you’re serious about applying this approach, I recommend you buy the book Sell Like Crazy , by Sabri Suby. Sell their goals.

Pipeline 126

Pipeline Negotiate Objectives and Key Results Contract 126

Martech

JULY 14, 2022

It changes depending on the type of product you’re selling and the market you are pursuing. ABM allows you to create and manage campaigns that specifically target a set of accounts. You have to sell to them differently. The common elements to all ABM campaigns are. They buy differently.”. Customer knowledge.

E-commerce 128

E-commerce Cross-sell Contract Up-sell 128

Martech

OCTOBER 19, 2022

With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user. Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger.

Customers 142

Customers Cross-sell Retail Prospecting 142

PandaDoc

JULY 14, 2020

They might go beyond closing the pop-up and close the whole site. We’ve all encountered them — pop-ups with no clear way of closing. way to close the pop-up. If someone has followed a link from a particular search term, or from a certain social media marketing campaign, you can use a pop-up related directly to that.

Cross-sell 140

Cross-sell Sales Up-sell Follow-up 140

Cience

FEBRUARY 21, 2020

Email Campaign Marathon: Ready, Steady, Go! How to Write Email Copy that Sells. Pop-up Questions During The Campaign. According to Campaign Monitor , the third most influential source of information for B2B audiences is through email. Email Campaign Marathon: Ready, Steady, Go! What is Cold Email? Lead Research.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

Veloxy

AUGUST 23, 2023

Amplemarket Tavus These tools use machine learning and natural language processing to manage daily activities, offer valuable insights, predict customer behavior, detect cross-selling opportunities, and enhance forecasting. The right tool in the hands of sales representatives can be a game-changer. Apollo Drift Smartlead Zoovu Tact.ai

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting.

Customers 129

Customers Retail Cross-sell Follow-up 129

Veloxy

AUGUST 17, 2022

Price: $49/month for Salesforce users, corporate plans available Automations: Non-selling activities, lead prioritization, lead capture Veloxy has several features to help you automate Salesforce, no matter how long you’ve been using the CRM platform. The Top 7 Best Salesforce Automation Tools. source of image. source of image.

Appointment 147

Appointment Territory Cross-sell Contract 147