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Google: Don’t punish us for our success in Search

Search Engine Land

Google also addressed the claim by the Colorado Plaintiffs regarding its alleged unfair operation of SA360, stating it’s not obligated to engage with Microsoft on SA360 features. Google argued that its conduct aligns with standard practices, and it contends that the Colorado Plaintiffs failed to demonstrate harm to its competitiors.

Legal 119
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Google tells antitrust judge government trying to punish company for Search success

Martech

Google also addressed the claim by the Colorado Plaintiffs regarding its alleged unfair operation of SA360, stating it’s not obligated to engage with Microsoft on SA360 features. Google argued that its conduct aligns with standard practices, and it contends that the Colorado Plaintiffs failed to demonstrate harm to its competitors.

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Location targeting in Google Ads: Balancing automation and control

Search Engine Land

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. This article explores key considerations for optimizing location targeting in Google Ads campaigns. This would allow you to control budgets at the campaign level.

Territory 114
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Marketing For Good with Jeff Risley

criteria for success

Jeff is the Chief Growth Officer for Saxum , a marketing agency delivering strategic campaigns and digital solutions for a changing world. . Jeff is based in Littleton, Colorado. Jeff is the Chief Growth Officer for Saxum, a marketing agency delivering strategic campaigns and digital solutions for a changing world.

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Shifts in data privacy are forcing a return to marketing fundamentals

Search Engine Land

Researching everything – users’ preferences, interests, employment and demographic details, online behaviors – and then using that information to craft campaigns that serve up hyper-targeted ads. campaign, for example. Modernization is also essential. Think about the famous Got Milk?

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11 Ways to Set Your Marketing Automation Platform up for Success in the New Year

Heinz Marketing

The sole purpose of that folder is to set up global tokens that apply down to every marketing campaign or asset we have set up. Virginia and Colorado have already signed their own policies in the last year, set to begin in 2023. We created a “!Universal” Universal” folder within Marketing Activities that everything else lives in.

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This day in search marketing history: January 28

Search Engine Land

iPhone Users, The AdWords App For iOS Has Arrived 2016: You could check AdWords campaign performance, change bids and adjust budgets from your phone. ” 5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns 2014: Five trends from the Super Bowl advertiser ads that ran on Google and the Yahoo Bing Network.