Cience

JANUARY 10, 2020

On the one hand, CIENCE doesn’t get much traffic on mobile devices (roughly 20%) and conversion rates aren’t high either (about 13% of our inbound conversions were on mobile). Please share the percentage of mobile traffic leading to your website for the last month and year. We got 34 answers from various marketers.

B2B 52

B2B B2C Retail Clients 52

Hubspot

FEBRUARY 6, 2013

As Litmus pointed out in its blog post, their inclusion of "Hi there" before the name makes the inclusion seem much more personal and conversational. This was a list re-engagement campaign , so selecting a top-of-the-funnel offer was a great choice. Know who and what you should leave out of your email. 2) Dropbox. 6) ModCloth.

Gaming 78

Gaming Follow-up User Experience Price 78

Search Engine Land

NOVEMBER 14, 2023

Push the Performance Max limits Performance Max campaigns, introduced by Google in 2021, have transformed online advertising, allowing advertisers to reach audiences across Google’s vast network with a single campaign. Here are four tactics to push the Performance Max limits and bring your campaigns to light.

Growth 110

Growth Objectives and Key Results Commission Campaign 110

Search Engine Land

FEBRUARY 19, 2024

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. Ensuring you have a meaningful number of high-quality, authentic images that will boost search visibility and conversions.

Objectives and Key Results 114

Objectives and Key Results Territory Real Estate Hospitality 114

ConversionXL

FEBRUARY 3, 2022

Your market goals now are to increase market share and create brand preference. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. Measure click-through rate and landing page conversions.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

OCTOBER 7, 2021

You’ll experience a boost in sales and market presence. You’ll also notice marketing turning more towards the competition. Product lifecycle management goals at this stage are: Increasing market share Creating brand preference. Your goal now is to defend market share to continue to maximize profits.

Product 142

Product Minimum Viable Product Price Launch 142

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

APRIL 11, 2016

75% of business executives watch work-related videos at least weekly and 54% share work-related videos with colleagues at least weekly. 69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. But does video help increase conversions? Engagement?

Conversion 90

Conversion A/B testing Engineering Campaign 90

Lead Fuze

JANUARY 9, 2024

From enhancing user experience to mastering SEO for better visibility—we’ve got actionable insights just waiting for you. And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. So how do we get you more than just a few treats? We strategize.

E-commerce 52

E-commerce Growth Retail Gaming 52

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Search marketers usually agree on what factors contribute to market entrants’ success, including: Extensive keyword and competitor research. Target market persona analysis.

Territory 99

Territory Networking Campaign Launch 99

Search Engine Land

JANUARY 24, 2023

Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time. On the other hand, Microsoft still falls miles behind Google in terms of users. But Microsoft has continued to improve its platform (e.g.,

Campaign 94

Campaign B2B Networking Price 94

Heinz Marketing

AUGUST 28, 2023

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Website and Online Presence: Evaluate their website design, user experience, content quality, and engagement strategies.

B2B 77

B2B Objectives and Key Results Click Through Rate Strategize 77

The 5% Institute

AUGUST 15, 2023

Whether it’s increasing brand visibility, boosting sales , or expanding market share, setting specific, measurable, achievable, relevant, and time-bound (SMART) goals ensures a focused approach. Email Marketing Campaigns Email remains a powerful tool for customer engagement.

Objectives and Key Results 52

Objectives and Key Results A/B testing Strategic planning Sales 52

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Search Engine Land

FEBRUARY 14, 2023

Google Image Search removes View Image button and Search by Image feature 2018: After making a deal with Getty Images, Google revamped some of its image search features and user experience. The State Of Online Marketing In Russia 2011: Yandex was the market leader, with a 64% market share, more than double Google’s 22% share.

Engineering 93

Engineering Entertainment Sports Retail 93

ConversionXL

APRIL 24, 2019

Takeaway : Customer data should improve the user experience, not make it tougher for people to leave. That cost creates inertia that keeps users on an existing network and slows the growth of new ones. Takeaway : The positive impact of market share compounds—especially for software adoption. High switching costs.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Hubspot

AUGUST 9, 2018

Either way, the following skills and aptitudes are typically required to excel in any marketing role: Creativity. Whether you’re writing a business plan or a campaign brief, being able to creatively spell out your vision is a must in the marketing field. In today’s world, grabbing consumers’ attention isn’t very easy.

Promote 96

Promote Non-Profits A/B testing Education 96

Hubspot

JUNE 21, 2016

Here's the full list from Campaign Monitor.) Given that Outlook is the sixth most-used email client with 7% of the market share -- and that's in total; your industry might have a lot more -- it's best to avoid using background images altogether. 14) Add social sharing buttons. 12) Add alt text to all of your images.

Clients 78

Clients Follow-up A/B testing User Experience 78

Search Engine Land

JANUARY 3, 2023

Video: Anthony Church on conversion tracking & SEO. 2021: In this installment of Barry Schwartz’s vlog series, he chats with Church about about two primary topics: conversion tracking and what SEOs should focus on. Google Timeline Experiment Seen In Main Search Results. Google Takes NASA To Watch Meteor Shower.

Launch 94

Launch Engineering Drivers/motivators Territory 94

Hubspot

APRIL 22, 2013

But what sets this board apart from GE''s Instagram photos is how the company uses Pinterest’s user experience to its advantage. For example, given the nature of Pinterest, images posted to Pinterest can easily get repinned and shared by other users. 7) American Marketing Association.

B2B 77

B2B Electricity Education B2C 77