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Creating Google Ads campaigns with Gemini conversational AI: How good is it really?

Search Engine Land

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

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Google Ads lets you create campaigns using conversational AI

Search Engine Land

A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. Chat or not, it’s entirely up to you and your accounts.

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Microsoft Advertising launches Performance Max campaigns globally

Search Engine Land

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. Getting started. Getting started. PMax explained. Why we care.

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6 steps to improve your Google Ads campaigns

Search Engine Land

Struggling to boost your Google Ads campaign performance? Whether it’s dwindling impressions, rising CPCs, or a drop in conversions, this article outlines six key steps to diagnose issues and unlock opportunities for improvement. Clear and accurate conversion tracking is crucial for assessing your campaign’s effectiveness.

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Email Marketing For Doctors – Creating A Winning Campaign

ClickFunnels

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. Please consult a lawyer before you start implementing the advice in this article. Why would you ask?”

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How to Setup a Successful Lead Nurturing Campaign

ClickFunnels

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. What is a lead nurturing campaign? Here’s a shocking stat. They’re browsing. That’s the bad news.

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Microsoft expands enhanced conversions and ad targeting capabilities 

Search Engine Land

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Leveraging these latest updates has the potential to enhance campaign performance significantly. Enhanced conversions explained. Track cross-device conversions. Track cross-device conversions. Getting started.