Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing? Test and refine your email strategy.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. This information can be integrated into your CRM and used to boost lead scores accordingly.

Cross-sell 124

Cross-sell Lead generation GTM Territory 124

Veloxy

AUGUST 10, 2021

But not to worry, the additional free time will allow your employees to spend more time actually selling and connecting with prospects. Although sellers hate entering data into a CRM, it’s essential if you want to prioritize and forecast. This is all based on user-provided information like texts, images, and calls to action.

Process 328

Process Sales Technique Cross-sell 328

Salesmate

MARCH 23, 2021

You are already aware that a CRM would be the viable option to invest in for the growth of your start-up, but you aren’t sure how it’ll be beneficial to you, especially at such an early stage of your business. To understand how a CRM can help your business, you first need to understand what a CRM platform is.

CRM 116

CRM Cross-sell Tradeshows Up-sell 116

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales 246

Inside sales B2B CRM Price 246

Salesmate

DECEMBER 4, 2020

What does CRM stand for in Financial Business? Almost 47% of businesses have started using CRM for maintaining customer services and relationships. Also, with the statistics of 60% of people using multiple search engines to find a particular website, the use of CRM has increased even further to get more data on their target audience.

CRM 128

CRM Service Finance Customer Relationship Management 128

Heinz Marketing

MAY 15, 2025

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. Gather data from your CRM and customer base to identify your most successful accounts. Use this data to build a documented, cross-functional ICP definition.

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Data Cloud allows you to unlock all of your data sources – inside and outside the CRM. Agentforce, Cross-Object Merge Fields, and SMS require Data Cloud as a prerequisite.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Partners in Excellence

SEPTEMBER 19, 2013

I allow myself to get sucked into discussions about CRM systems. CRM has been around for decades, one would think these discussions are a thing of the past. But don’t let their misinformed approaches to CRM limit your ability to maximize your own personal productivity and effectiveness.

CRM 117

CRM Territory Cross-sell Pipeline 117

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Salesmate

DECEMBER 28, 2020

CRM is the most effective approach in maintaining and establishing relationships with customers. In this article, you’ll find ways to make your business a success with the help of a CRM for advertising agencies. So let’s have a look at some of the problems faced by agencies before we dive into the importance of choosing the right CRM.

CRM 119

CRM Relationship Management Clients Pipeline 119

Martech

FEBRUARY 24, 2025

Enterprises rely on a mix of tools marketing automation, CRM, content management, analytics, CDPs and more each solving specific challenges but often overlapping in functionality. AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Salesmate

APRIL 3, 2020

Initially, CRM software was considered to be tools only for big businesses for managing large client databases. Today, even small businesses and startups easily benefit from choosing the best CRM software. Choosing a CRM for startups offers a lot to entrepreneurs with useful features that can help you build a better business.

CRM 116

CRM Objectives and Key Results Pipeline Contact 116

Veloxy

MARCH 15, 2023

It also involves the development of processes and strategies that support the revenue team in achieving their goals, such as marketing initiatives, customer experience improvements, cross-functional collaboration, and more. Why is revenue enablement important? Tools to track & analyze revenue enablement performance 1.

Cross-sell 246

Cross-sell Objectives and Key Results Teamwork Growth 246

Martech

SEPTEMBER 16, 2024

Demand generation Role: Drive awareness and interest through targeted campaigns. Increase cross-sell and upsell revenue by 25%. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Heinz Marketing

JUNE 25, 2025

Key ones include: Net Revenue Retention (NRR) Expansion Revenue (upsell/cross-sell) Customer Lifetime Value (CLV) Advocacy Rate (reviews, referrals, testimonials) Product adoption/usage Time-to-value (TTV) 2. What are key metrics for measuring CLG success? CLG metrics focus on post-sale impact. How often should I review CLG metrics?

B2B 52

B2B Cross-sell Referrals Drivers/motivators 52

Sales Hacker

JUNE 19, 2019

I’m always impressed by the degree of ingenuity that leading sales teams put into their selling strategy. Let’s look at three specific live chat campaign examples that you can incorporate in your sales strategy to generate more leads and boost revenue. 3 Live Chat Campaigns That Are Perfect for Sales. Lead bot” campaigns.

Campaign 105

Campaign Cross-sell Sales Up-sell 105

Martech

APRIL 22, 2025

The panel emphasized that ABM is no longer about running tactical campaigns for lead generation at the top of the funnel it’s now central to a business’s go-to-market strategy. Data hygiene and enrichment are non-negotiable Data is the heart of every ABM strategy, which is why bad data can wreak havoc on campaigns.

Cross-sell 96

Cross-sell Government B2B Pipeline 96

Sales Hacker

JUNE 3, 2021

Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Which meant it was clear I used the wrong CRM for my use case. Their role at the company. A way to qualify them.

B2C 99

B2C CRM B2B E-commerce 99

Cience

DECEMBER 1, 2020

The CRM: A Key Customer Retention Tool. There are so many ways to drive and improve customer retention, and a lot of them revolve around a robust customer relationship management system , more commonly known as CRM. Your CRM stores all data about your customers. Optimize your CRM to personalize interactions.

CRM 96

CRM Technique Customers Campaign 96

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

Highspot

JUNE 19, 2025

Uncover new upsell and cross-sell opportunities Staying engaged with customers as their business evolves helps you understand their changing needs. A personalized sales email that addresses a prospect’s specific challenge, such as a CRM solution for managing leads, demonstrates that you are paying attention and genuinely care.

GTM 52

GTM Customers Cross-sell Contract 52

Hubspot

NOVEMBER 22, 2023

That's where Customer Relationship Management (CRM) software comes in. A well-implemented CRM empowers you to understand your customers on a deeper level and deliver experiences that make each individual feel like a VIP. CRM Tips and Tricks 1. Use social listening One unique CRM tip is to leverage the power of social listening.

CRM 78

CRM Cross-sell Customer Relationship Management Drivers/motivators 78

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Generic campaigns won’t cut it anymore. Where is that customer in the buyer journey (beginning, middle or end)?

B2B 134

B2B Cross-sell Campaign CRM 134

Martech

MAY 5, 2022

” Reduce churn with loyalty campaigns. According to Naves, marketers can help reduce customer churn through targeted loyalty campaigns. Implement personalized cross-sell campaigns. “Cross-selling increases revenue and helps reduce churn,” Naves said. Click here to download!

Customers 126

Customers Cross-sell Gaming Up-sell 126

SaaStr

MAY 20, 2025

The HubSpot Journey: From Inbound Marketing to Complete CRM+ Platform HubSpot began with an idea in 2006: to own the inbound marketing space. Each module connects to the same Smart CRM database, creating a seamless ecosystem powered by AI. Let’s look at where both companies stand today: HubSpot ARR : $2.7B

Customers 107

Customers Non-Profits Education Cross-sell 107

ConversionXL

MAY 3, 2017

On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. Their campaign netted them seven times the ROI and 11 times as many new subscribers as their newsletter did.

Customers 133

Customers E-commerce Cross-sell Represent 133

Hubspot

NOVEMBER 21, 2023

However, merely having a CRM isn't enough. To truly unlock its potential and maximize its impact, businesses need to optimize their CRM strategies. How to Optimize Your CRM 1. Clean and regularly update your data Optimizing your CRM starts with ensuring that your data is accurate, complete, and up-to-date.

CRM 77

CRM Customers Cross-sell Customer Relationship Management 77

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Product overview.

E-commerce 122

E-commerce B2C Manufacturing Hospitality 122

Martech

JUNE 13, 2024

For instance, Meta’s ability to target users based on intricate criteria such as interests, life events and online behavior can dramatically enhance campaign effectiveness. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.

Cross-sell 126

Cross-sell Customer Relationship Management Campaign User Experience 126

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Businesses can increase their Salesforce ROI by leveraging external expertise to optimize the CRM investment.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

SaaStr

MAY 30, 2024

They prioritize direct selling and relationships over allowing customers to go and buy directly. What PLG Signals Can Sales Use to Sell Software? If you have data scientists or ML teams, you can correlate the probability of upsells and cross-sells if someone has used that aha feature.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

Salesmate

MARCH 27, 2020

Yes, we are talking about CRM (customer relationship management) software. CRM software provides businesses with an accurate picture of their customers, with relevant data that is not conflicting in nature. CRM software helps businesses to have an experiential relationship with their customers rather than a transactional one.

Customers 123

Customers CRM Contact Customer Relationship Management 123

Martech

JANUARY 25, 2023

Without asking your admin for custom reporting changes, you can see the info you need for specific properties and segments of your CRM on dashboards using the new property filters (in beta). Previously, the date range was the only filter available for the entire dashboard. Offline events data association is not supported.

Finance 117

Finance Cross-sell Contract Campaign 117

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. What is Product Training? Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

NOVEMBER 16, 2021

It helps you gather good leads for your cold emails pitching campaigns, and ensures these contacts are verified. Automated drip campaigns. You can handle email tracking, scheduling, or mail merge campaigns from one dashboard. Key features: Move items between ad groups and campaigns. Prospoect.io Contact management.

Lead generation 124

Lead generation Price Campaign Contact 124

Sales Hacker

MARCH 29, 2021

RevOps has grown in importance as SaaS products have continued to proliferate and organizations have recognized the importance of good data, efficient workflows, and ensuring cross-department collaboration. In addition, businesses are continuing to rely on agencies, consultancies, and distributors to refer, sell, and implement products.

CRM 111

CRM Cross-sell Campaign Referrals 111