Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

E-commerce 100

E-commerce Growth Cross-sell Objectives and Key Results 100

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! This leads to increased revenue growth and improved financial performance. Let’s get started.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Highspot

MAY 3, 2024

Whether your revenue targets are at risk, you’re trying to turbocharge growth, or you’re looking to improve your bottom line, revenue enablement is for you. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Cross-sell 93

Cross-sell GTM Technology Technology 93

Search Engine Land

JUNE 4, 2024

While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Many advertisers work under the assumption that they should focus their advertising on the products they sell the most. You just saved money.

Non-Profits 92

Non-Profits Campaign Cross-sell Retail 92

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. By aligning our efforts, we can create a seamless experience and set the foundation for long-term customer satisfaction and revenue growth.

Customers 97

Customers Cross-sell Growth Lead generation 97

Sales Hacker

MARCH 17, 2021

Getting past the first stage of revenue growth and building an initial customer base is the easy part, but what happens when you hit a revenue plateau and can’t seem to take that next step? Combatting missed revenue growth for second-stage startups. 5 revenue growth mistakes second-stage startups make.

Growth 96

Growth Assembly Line Cross-sell Engineering 96

Martech

FEBRUARY 19, 2024

This helps in targeting specific customer groups with personalized marketing campaigns and offers. Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Use data to optimize campaigns for better ROI and conversion rates.

Customers 85

Customers Cross-sell Campaign Lead generation 85

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. We of course help them with this endeavor, but after deep analysis, we almost always observe a large untapped opportunity for growth within their current customer base.

Cross-sell 111

Cross-sell Customers Growth Contract 111

Heinz Marketing

DECEMBER 10, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing We’ve been talking a lot about customer-led growth this year—for good reason. In “Marketing’s Role Post Purchase” , Payal Parikh explains that it’s more important than ever to remember that loyal customers are an important source of cash flow and organic growth.

Click Through Rate 70

Click Through Rate Cross-sell Campaign Growth 70

ClickFunnels

JANUARY 28, 2022

That being said, the goal of lead generation isn’t to collect as many email addresses as possible, it’s to get the contact details of your dream customers so that you could then sell them your products. Are you seeing steady profit growth every month? Start investing more time, more energy, and more money in that campaign.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Martech

FEBRUARY 15, 2024

Email and social are typically the first channels to focus on cross-selling the two brands. Reviewing the two sets of reports regularly can be a wonderful way to get to know your new teammates and ideate new campaigns. What current and near-future marketing campaigns do you need to support? In your inbox.

Objectives and Key Results 87

Objectives and Key Results Cross-sell Campaign Strategize 87

Highspot

MAY 30, 2024

It ensures all customer-facing teams are equipped to provide a cohesive, consistent customer experience that maximizes growth. This, in turn, can help achieve 19% faster revenue growth and a 15% increase in profitability. They provide valuable insights into lead quality, customer preferences, and campaign performance.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Veloxy

AUGUST 16, 2023

Sales Metrics Sales metrics such as lead conversion rate, deal closure rate, and revenue growth are crucial for assessing the impact of Salesforce on sales performance. And don’t forget to review Vast Networks case study in which they quickly turned a Salesforce sinkhole into a revenue growth machine!

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me.

Campaign 87

Campaign A/B testing Pitch Cross-sell 87

Lead Fuze

AUGUST 18, 2021

Sales and marketing AI is changing how companies sell and promote themselves. AI allows for more customer-centric campaigns, which makes the customers feel valued because of highly personalized messages and targeted ads. Intelligent software can contact 100 percent of leads, maximizing a company’s revenue potential.

Growth 122

Growth Objectives and Key Results Cross-sell B2C 122

Sales Hacker

AUGUST 3, 2022

As brands continue to move into an age of cross-platform promotion, what could the proliferation of social media mean for the future of e-commerce? Never fear — I’ll navigate you through the rise of social e-commerce and divulge the best-kept social selling tactics for a campaign that targets a new active audience.

E-commerce 83

E-commerce Sell Cross-sell Campaign 83

PandaDoc

APRIL 30, 2024

In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric. A simple definition Incremental sales are the additional sales you achieve as a direct result of a particular marketing activity, such as an advertising campaign.

A/B testing 52

A/B testing Objectives and Key Results Campaign Legal 52

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Objectives and Key Results 88

Objectives and Key Results Cross-sell Strategize Retail 88

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Sales Hacker

MARCH 19, 2020

If your company is struggling to sell into one industry but is closing at a massive clip in another industry, you can bet that trend will continue. This is why sales enablement initiatives containing a formal process for cross-functional collaboration are most likely to hit expectations ( source ). It’s the Digital Age.

Growth 77

Growth Customers Referrals B2B 77

Veloxy

AUGUST 23, 2023

Amplemarket Tavus These tools use machine learning and natural language processing to manage daily activities, offer valuable insights, predict customer behavior, detect cross-selling opportunities, and enhance forecasting. Apollo Drift Smartlead Zoovu Tact.ai SalesWhale Dooly OutreachWriter TopOpps Reachout AI Woodpecker Exceed.ai

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

B2B 106

B2B Cross-sell Hospitality GTM 106

Lead Fuze

JULY 7, 2023

From understanding your audience and defining clear goals, capturing leads using tools like MailerLite, nurturing prospects through compelling emails and cross-selling strategies, eliminating friction within the sales process – every step matters. Here are some tips for effective cross-selling strategies.

A/B testing 87

A/B testing Cross-sell Technique Sales 87

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Analysts believe that more features like this will soon appear, making it easier to sell products and services to a large audience directly on users’ favorite apps. The post 8 Must-Have Ecommerce Tools for Rapid Retail Growth appeared first on SalesPOP!

Retail 52

Retail Growth X-functional Cross-sell 52

Martech

JULY 24, 2023

As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program. If you’re selling things without a compelling story, maybe not. It’s a logical extension of the core brand.

Cross-sell 84

Cross-sell Real Estate Retail Represent 84

ClickFunnels

OCTOBER 18, 2021

However, if you have never run a paid advertising campaign before, then you need to be careful because when you don’t know what you’re doing it’s easy to burn through your entire marketing budget without having anything to show for it. Also, it might take a while to get it right, so be prepared to burn some cash on trial and error.

Lead generation 219

Lead generation Cross-sell Start-ups Campaign 219

The 5% Institute

JUNE 19, 2023

In this article, we will explore the concept of sales farming, its benefits, and how it can be implemented to drive sustainable growth for businesses. Cross-Selling and Upselling Once a customer relationship is established, sales farming strategies focus on identifying opportunities for cross-selling and upselling.

Cross-sell 52

Cross-sell Technique Sales Trust 52

SaaStr

FEBRUARY 21, 2024

This creates a multiple effect because you cross-sell to their customer base. Those people will get extra benefits, be integrated into campaigns, and get event invites. At Drata, they get a SOC 2 before selling a SOC 2. Sydney recommends looking at the balance of net new vs. growth revenue.

Cross-sell 83

Cross-sell Strategize Campaign Education 83

ConversionXL

OCTOBER 16, 2022

Table of contents What is customer acquisition, and how does it support growth? What is customer acquisition, and how does it support growth? A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. The marketing cost for the campaign totaled $122.50.

Customers 129

Customers Retail Cross-sell Follow-up 129

SaaStr

OCTOBER 17, 2023

Anyone looking to grow their customer success team, or rather, drive growth and NRR, will have some valuable takeaways. Sell to more existing customers. It’s one thing to bring the customer over the line and sell for the first time. This is applicable at every stage of growth. Get more new customers.

Cross-sell 65

Cross-sell Customers GTM A/B testing 65

SaaStr

APRIL 28, 2022

Snowflake’s account-based marketing aims to engage key decision-makers at the must-win accounts through strategic, cross-functional campaigns. Your teams should drive full lifecycle ABM for optimal business growth. Integrated ABM: Flipping the Funnel. Key Takeaways. Start with data, follow with strategy, and focus on execution.

Cross-sell 99

Cross-sell Sell Lead generation Education 99

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Breakthrough moments and experiences can be done through: Product-led growth (PLG).

B2B 100

B2B GTM Cross-sell High impact 100

Martech

MARCH 4, 2024

By tracking the ROI of specific campaigns or activities within the customer journey, businesses can assess the effectiveness of their efforts and allocate resources accordingly. Marketing can focus on strategies to increase CLV, such as personalized cross-selling or upselling campaigns, targeted retention efforts, and loyalty programs.

Customers 85

Customers Objectives and Key Results Manufacturing CRM 85

Lead Fuze

JUNE 22, 2023

From boosting brand awareness through multichannel marketing to enhancing customer experience and fostering brand loyalty with targeted campaigns – these are just some aspects we will delve into in this post. Why Consistency is Key in Cross-Platform Promotions In today’s world, your customers are everywhere.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Teamwork Lead generation 52

Martech

OCTOBER 19, 2023

It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. New revenue Tracking new revenue is essential for evaluating the success of your efforts in expanding your customer base. This means that your revenue from the last year is $157,500.

Product 122

Product Contract Drivers/motivators SQL 122

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. It provides valuable insights into the health and effectiveness of your sales process, allowing you to identify areas for improvement and drive revenue growth. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130