Search Engine Land

MAY 6, 2024

A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered. What does this indicate?

CTR 85

CTR Objectives and Key Results Click Through Rate Campaign 85

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful?

Launch 92

Launch Product Contact Follow-up 92

Search Engine Land

DECEMBER 28, 2023

New Google Analytics custom channel groups on March 15. New item-scoped custom dimensions for GA4 on March 17. GA4 rolls out custom funnel reports on May 3. 33 new ecommerce dimensions and metrics for the GA4 customer report builder on July 24. New GA4 customization features for 360 customers on Oct.

Retail 121

Retail X-functional Launch Non-Profits 121

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. It’s in customer-facing operations. Almost one in five executives are using or testing out AI to improve their marketing processes this year.

X-functional 115

X-functional Customer Relationship Management CRM Relationship Management 115

Search Engine Land

SEPTEMBER 13, 2023

By implementing vigilant monitoring and taking swift action against such impersonators, businesses can prevent reputational damage and ensure their customers are not misled. Search marketing offers opportunities for proactive brand protection by allowing businesses to bid on their own branded keywords.

Commission 127

Commission Legal Campaign Retail 127

Heinz Marketing

OCTOBER 25, 2023

Set Your Go-To-Market Strategy Up For Success While today’s technology has made getting in front of your customers easier, it’s also made it more difficult to catch and keep their attention. Don’t assume you have to stick to the same channels and campaigns just because it’s what worked in the past.

Go To Market 116

Go To Market Launch Strategize Follow-up 116

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Technology 99

Technology Technology Launch Represent 99

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Historically, they have known that marketers needed support with cross-campaign attribution. Firefox: 3.5%

Campaign 104

Campaign Trust Launch Networking 104

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 120

A/B testing Engineering Launch Drivers/motivators 120

Search Engine Land

FEBRUARY 9, 2023

Expansion into 34 additional markets Recently, Microsoft Advertising announced its expansion into 34 additional markets, bringing the total number of markets served to 164 globally. Lastly, you can now create and manage your Audience Shopping Campaigns using the Microsoft Editor tool.

Campaign 92

Campaign Networking Conversion Launch 92

Search Engine Land

NOVEMBER 14, 2023

At the same time, we witnessed an upsurge in Performance Max adoption, GA4 updates, the launch of Transparency Center, and the rise of Generative AI. Here are four tactics to push the Performance Max limits and bring your campaigns to light. Monitor and enhance your campaign. Adopt multi-platform advertising.

Growth 103

Growth Objectives and Key Results Commission Campaign 103

Search Engine Land

JANUARY 26, 2023

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

Gambling 90

Gambling Launch Engineering Campaign 90

Heinz Marketing

JUNE 30, 2021

What are the key foundational elements that need to be established for our go-to-market strategy to be successful? How are we going to deliver our unique value proposition to our target market? Share these questions with your peers in marketing, and even sales leaders! Challenges and Barriers to an Effective GTM Strategy.

Go To Market 126

Go To Market GTM Follow-up Campaign 126

Martech

NOVEMBER 18, 2022

Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? Are they placed within the correct markets? You’ll need to create a sense of: Who your customer base is.

Assembly Line 105

Assembly Line Launch Real Estate Electricity 105

Search Engine Land

NOVEMBER 28, 2023

In that case, marketing channels might support that by: Improving efficiency in cost per acquisition to stretch dollars further. Decreasing churn, upselling current customers and/or increasing retention rate. However, measuring available market share on channels like display, social and YouTube is not as simple.

Launch 96

Launch Campaign CRM Start-ups 96

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. It was a hit.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 118

Finance Trust Market share Strategize 118

Search Engine Land

FEBRUARY 16, 2023

Microsoft introduces the Bing Network In 2016, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. The revised Yahoo-Bing search deal returned ad sales and account management back to each company: Bing handled Bing customers, Yahoo handled Yahoo customers.

Networking 89

Networking Gaming Commission Engineering 89

Search Engine Land

MARCH 7, 2023

Google amplifies musicians in Google search through the Google Posts platform 2018: Google launched Google Posts to all musicians who had Knowledge Panel details in search. Bing auto-tagging comes to Shopping Campaigns, Image Extensions 2016: Ad group tracking was also enabled via the utm_content tag.

Engineering 87

Engineering Launch Networking Entertainment 87

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Growth marketing is about process over tactics. Your customers want different things.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 71

A/B testing Engineering Launch Drivers/motivators 71

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently.

Objectives and Key Results 84

Objectives and Key Results Retail Real Estate Engineering 84

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) Report: Google Leads U.S.

Engineering 93

Engineering Campaign Launch Represent 93

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too. Spanglish).

Territory 99

Territory Networking Campaign Launch 99

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing. Product marketing uncovers where to play and how to win. It uses the insights gained in product marketing to work out how to reach them.

Product 110

Product GTM Construction Launch 110

ClickFunnels

JUNE 24, 2021

So how can you convert more potential customers into leads? There’s a difference between a sales prospect and a lead: A sales prospect is someone who meets the criteria for being your dream customer. Sales prospecting is the process of turning a potential customer into a lead by getting them interested in your product.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 91

Commission Objectives and Key Results SQL A/B testing 91

Hubspot

AUGUST 27, 2020

If you’re using market penetration as a measurement, use the following formula to discover how much a product or service is used by customers compared to its total estimated market. Number of Customers / Target Market Size) x 100 = Market Penetration Rate. What is high market penetration?

Territory 101

Territory Campaign Growth Sports 101

Search Engine Land

JANUARY 10, 2023

Microsoft Advertising Shopping campaigns reporting enhancements. 2022: Plus, Microsoft Audience Network, Similar audiences and in-market audiences expanded. 2021: Numerous advertisers had paused their social media campaigns over the events at the Capitol. Google Launches A Worldwide Science Fair For Teens. German Govt.

Finance 84

Finance Engineering Launch Campaign 84

Hubspot

APRIL 14, 2021

The way you can get this information is through strategic marketing. In this post, we’ll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue. Strategic Marketing Process Phases.

Strategize 101

Strategize Price CRM Promote 101

Search Engine Land

MARCH 2, 2023

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. ” Google said the launch of the “Caffeine” indexing infrastructure inadvertently helped increase the visibility of “shallow content.

Launch 85

Launch Legal Engineering Networking 85

Hubspot

NOVEMBER 19, 2020

Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. In the first scenario, TAM increases because by offering a new product or service, you're effectively increasing the maximum amount of revenue you can attain from your existing customer base.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Hubspot

JUNE 26, 2019

Product marketing is focused on driving demand for and adoption of a product among existing customers. It’s focused on the steps people take to purchase your product so product marketers can build campaigns to support this work. Product marketing is a critical part of any business’s marketing strategy.

Product 101

Product Electricity Launch Price 101

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. What are the priority customer problems and opportunities? in the past years, according to a research by IDC.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

JANUARY 2, 2023

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2011: Android OS achieved a 25.8%

Engineering 92

Engineering Campaign Promote Represent 92

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Product Launch : You’re launching a new product, service, or company, and you want to know which markets to launch in and when to launch. They don’t really consider Zoom a competitor.

Launch 99

Launch Sales Price Clients 99

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] 2013: Search activity was up 11% in January over December, to almost 19.5

Objectives and Key Results 88

Objectives and Key Results Launch Engineering Commission 88