Martech

SEPTEMBER 5, 2024

Email tests give insights into your customers, which messages resonate with them, what motivates them to buy and even what turns them off. But if you don’t follow good testing protocols, your test results can lead you far off the track, endangering not just a single email campaign but your entire email program.

Follow-up 121

Follow-up Drivers/motivators Campaign Promote 121

Salesforce

MAY 5, 2025

By pivoting to WhatsApp as one of its primary communication channels, OXXO dramatically improved customer engagement and loyalty with up to 80% campaign conversion rate. “Seeing 80% conversion rates in a campaign has blown our minds. Doing so ensured that customer groups were receiving campaigns and messages that were relevant.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 104

Objectives and Key Results CRM Drivers/motivators Campaign 104

Search Engine Land

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Moreover, loyalty programs can incorporate tiered membership levels, where increased spending unlocks premium benefits, motivating customers to spend more to reach the next tier.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing playbooks work the same.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

MAY 13, 2025

Maybe they know exactly what happens when they send out a well-organized campaign and see the results pour in. It’s the “easy” button you push to drive additional sales or have a hot promotion. Dig deeper: How cognitive biases influence email A/B tests Here are three uses for email beyond sending promotions: 1.

Drivers/motivators 96

Drivers/motivators A/B testing Promote Strategize 96

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Plus, it’s a major driver of conversions (especially for SaaS businesses). Social Media Campaigns. Social media campaigns are a great way to reach new audiences and collect their contact information. Influencers.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

SaaStr

JANUARY 3, 2025

Internal promotions carry much lower risk than external hires. Lean into self-motivated talent. At the end of the day, the tenure of self-motivated internal employees outlasts hires that rely too much on an internal training system or program. ” Bet more on home-grown talent (if you can.)

Promote 112

Promote Growth Drivers/motivators Engineering 112

Martech

OCTOBER 29, 2024

Build an AI-powered culture Establish an AI council or task force to guide strategy, promote cross-functional collaboration and celebrate quick wins. Just like a car needs a driver, AI requires human creativity, critical thinking and strategic decision-making to produce solid outcomes.

Drivers/motivators 117

Drivers/motivators Strategize High impact Pitch 117

Salesforce

AUGUST 18, 2021

The good news is marketers can still earn attention with the right sales promotion tips, especially when those deals are personalized. By definition, a sales promotion is an activity applied for a predetermined, limited period of time, with the aim of increasing consumer demand and stimulating sales. Are you ready?

Promote 98

Promote Objectives and Key Results Sales Campaign 98

Sales Pop!

DECEMBER 17, 2024

This younger generation is more inclined to express their opinions, passions, skills, and talents digitally, as well as seek inspiration and motivation from other creators in finding their purpose. “Using content creators for brand promotion provides an unlimited number of perspectives and audiences.

Negotiate 130

Negotiate Entertainment B2C Niche 130

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. Regardless of the motivation, we've provided some tools and tips to help you reach new customers and expand brand awareness.

Promote 97

Promote B2C Construction Networking 97

Martech

JUNE 11, 2025

Campaign planning must shift from a single high point of the holiday shopping season to a more continuous rhythm throughout the year. Transitioning from more monolithic holiday campaigns to modular, moment-based sprints lets you stay top-of-mind without burning out budgets or customers. Celebrations (20%). Gathering together (17%).

Entertainment 65

Entertainment Retail Drivers/motivators Campaign 65

Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. If you're one of the many brands switching your in-person events to a virtual, how do you promote them to keep attendance up? Enable speakers and employees to promote your event.

Promote 101

Promote Strategic partnership Follow-up Drivers/motivators 101

Martech

JUNE 3, 2025

A Washington State court recently upheld a consumer complaint accusing Old Navy of using deceptive subject lines on emails promoting a deadline-driven campaign. You don’t promote fearmongering. You tap into desires, values and motivations instead of manufacturing fake scarcity or panic. Again, in the U.S.,

Commission 90

Commission Manufacturing Referrals Promote 90

Hubspot

JULY 30, 2024

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power. Closing email statements are a moment of truth for your prospect to feel valued and motivated.

Closing 85

Closing Quota Healthcare Tradeshows 85

Sales Pop!

JULY 18, 2022

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. You can develop a successful email campaign by studying the worst email marketing blunders. You may prevent these errors from harming your campaign by researching the most typical email marketing blunders.

CTR 224

CTR Campaign Click Through Rate Clients 224

Martech

MARCH 5, 2025

” Example hypothesis “Personalized subject lines will always outperform generic subject lines in open rates because previous campaigns showed a lift in engagement when using personalization.” It uncovers what truly motivates customers to act. Or could anxiety among your procrastinating subscribers be the motivator?

A/B testing 82

A/B testing Construction Click Through Rate Drivers/motivators 82

Hubspot

SEPTEMBER 1, 2020

If you could always understand your buyer's motivations, you'd never lose out on a deal. Even though telepathy isn't real (as far as we know), there are still ways to get a feel for the underlying buying motives that drive most purchases. Need might be the most immediate buyer motive. Acceptance.

Drivers/motivators 99

Drivers/motivators Prospecting Up-sell Service 99

Sales Pop!

AUGUST 20, 2021

Company teams explain all benefits of the product to leads, generate interest and motivate them to make a purchase; Interest and value. With this software, you get quality marketing automation tools for convenient drip marketing campaigns. Since leads respond to marketing efforts, ActiveCampaign motivates you to qualify leads.

Inside sales 246

Inside sales B2B CRM Price 246

ConversionXL

MARCH 11, 2019

This post shows you how to improve survey analysis in three steps: Choose the right questions to get useful data; Prepare your data for analysis; Conduct a driver analysis on your data. Still, for simplicity, this article uses Net Promoter Score as an example. The limitations of Net Promoter Score. What do you want to find out?

Customers 132

Customers Drivers/motivators Promote Follow-up 132

Heinz Marketing

AUGUST 20, 2020

Operating with the flywheel formula enables marketers to catch their breath because stellar customer experiences are often the main driver of new business. Your B2B company is gaining visibility and is being promoted to like-minded individuals at similar organizations. In essence, the business is coming to you!

B2B 142

B2B Customers Drivers/motivators Promote 142

Search Engine Land

OCTOBER 17, 2023

In this article, I’ll share learnings from my personal journey and essential insights on mindset shifts, problem-solving dynamics, and diverse motivation approaches. From associate to team lead: Key learnings In May 2016, I began my digital marketing career as a paid media associate, managing diverse campaigns. Fantastic!

Drivers/motivators 104

Drivers/motivators Clients Campaign Promote 104

Martech

DECEMBER 20, 2022

This, together with recognizing their loyalty to your brand with incentives (coupons, rewards or promotions), all lead to gaining a larger share of your members’ wallets and spend. Product improvements By understanding what motivates customers to buy your brand’s products, you can tailor offers to suit client needs better.

Campaign 102

Campaign Customers Clients Referrals 102

Sales Pop!

AUGUST 2, 2023

This situation could result in a decline in employee morale and motivation. Yet, you should retain the final say in how your brand is represented in marketing campaigns. Consider the outsourced salespeople as ambassadors who promote your brand in the target markets.

Represent 242

Represent Lead generation Sales Commission 242

Martech

JANUARY 2, 2025

I realized that I had a promotional email with red buttons, because the brand colors were dark purple (it was almost black) and red. Case study 2: Campaign metrics A lot of my client work involves multi-effort email campaigns, where we are sending a series of two or more emails to the same list over a period of time.

CTR 112

CTR Click Through Rate Campaign Presentation 112

Martech

APRIL 3, 2025

Weve created false trade-offs, where brand investment is seen as a nice-to-have because it doesnt show up in the same dashboards as conversion campaigns. These methods can isolate brand campaign effects on traffic, conversions and downstream performance efficiency. Instead, treat it as a driver of strategy.

Campaign 89

Campaign Drivers/motivators Growth Finance 89

Sales Pop!

NOVEMBER 22, 2023

The NFEC is a leading non-profit organization dedicated to promoting financial wellness. He also discussed the benefits of cause-based promotions, such as increased awareness, volunteer support, and a positive brand image. That’s where the National Finance Educators Council (NFEC) comes in.

Non-Profits 147

Non-Profits Finance Education Promote 147

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. The need for optimization levers and drivers.

Campaign 76

Campaign Launch Drivers/motivators Promote 76

Martech

JUNE 12, 2025

GTM execution and the rise of account-based strategies are not just about sales enablement and running siloed campaigns. They translate market insights into action, structure high-performing teams and build scalable, measurable campaigns. Campaigns go ignored. Ineffective campaign performance. ICP definition. Intent data.

GTM 68

GTM Gambling Pipeline Strategize 68

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Pitch Campaign Niche 141

Sales Pop!

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Similarly, insights from the sales team about customer preferences can inform marketing strategies and campaigns. Create coordinated marketing and sales campaigns. The campaign execution should be collaborative.

Service 147

Service Customers CRM Campaign 147

Martech

MARCH 31, 2025

Suddenly, Nike is your personal cheerleader, rekindling that initial spark of motivation and inspiration. Dig deeper: Unlocking customer loyalty: 5 core motivations powering personalized marketing The future of memory-driven CX Where is this headed? One-size-fits-all nostalgia wont cut it; your first coffee story isnt the same as mine.

B2C 122

B2C B2B Drivers/motivators Negotiate 122

Heinz Marketing

APRIL 18, 2023

When times are tough, companies prioritize their spending on essential items over non-essential items like advertising and promotion. When done right, marketing is a main driver of revenue , along with sales. They may believe they don’t have time to wait for a long-term marketing campaign to pay off.

CTR 105

CTR Drivers/motivators Campaign Consult 105

Search Engine Land

DECEMBER 20, 2022

This, together with recognizing their loyalty to your brand with incentives (coupons, rewards or promotions), all lead to gaining a larger share of your members’ wallets and spend. Product improvements By understanding what motivates customers to buy your brand’s products, you can tailor offers to suit client needs better.

Campaign 87

Campaign Customers Clients Referrals 87

Martech

FEBRUARY 23, 2023

The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. Dig deeper: Why we care about AR and VR: A marketer’s guide Multi-channel campaign. Toyota has launched an AR experience for U.S. Image: Toyota North America.

Launch 109

Launch Angle Drivers/motivators Education 109