Martech

APRIL 15, 2025

What’s fueling the rise of the strategic marketing analyst? Four forces are reshaping the analyst’s role in ways that will demand more integration, agility and strategic contribution: AI-driven automation particularly agentic AI will handle many time-consuming tasks that previously bogged analysts down.

Strategize 126

Strategize Government Drivers/motivators Campaign 126

Martech

JULY 30, 2024

Use project management metrics and data to draw out additional strategic insights. For example, your team or agency is growing and taking on a variety of projects, from simple, low-cost ones to complex, high-cost campaigns. You must carefully decide what direction you’re going to strategically grow your business.

Profit margin 120

Profit margin Niche Strategize Clients 120

Martech

DECEMBER 19, 2024

Dig deeper: 4 cognitive biases and psychological drivers for influencing behavior How to use visual cues to trigger action Visual cues play an essential role in creating CTAs that attract attention and drive clicks. Every design element affects how users interact with your call to action, from color choices to strategic placement.

A/B testing 123

A/B testing Drivers/motivators CTR Click Through Rate 123

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Objectives and Key Results 117

Objectives and Key Results Government Launch Strategize 117

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 104

Objectives and Key Results CRM Drivers/motivators Campaign 104

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Martech

FEBRUARY 13, 2025

Data as a strategic driver Data-related applications (blue) are also prominent, with six of the top 20 focused on focused on knowledge management, competitor research and documentation. GenAI’s ability to analyze vast amounts of data and extract actionable insights is a key driver behind its popularity. Click to enlarge.

Drivers/motivators 139

Drivers/motivators Strategize Technology Technology 139

Martech

OCTOBER 29, 2024

To thrive in the future, marketers need a strategic, organization-wide approach to AI or risk being left behind as AI-native competitors move ahead. Scale strategically Align AI with business goals. Just like a car needs a driver, AI requires human creativity, critical thinking and strategic decision-making to produce solid outcomes.

Drivers/motivators 117

Drivers/motivators Strategize High impact Pitch 117

Martech

MAY 13, 2025

Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. Maybe they know exactly what happens when they send out a well-organized campaign and see the results pour in. Most email training focuses on using email as a tool, neglecting email’s strategic value.

Drivers/motivators 96

Drivers/motivators A/B testing Promote Strategize 96

Salesforce

MAY 5, 2025

By pivoting to WhatsApp as one of its primary communication channels, OXXO dramatically improved customer engagement and loyalty with up to 80% campaign conversion rate. “Seeing 80% conversion rates in a campaign has blown our minds. Doing so ensured that customer groups were receiving campaigns and messages that were relevant.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Martech

MAY 27, 2025

CTV isnt yet a stand-alone revenue driver. Used strategically, CTV can support and amplify your performance marketing efforts. How to integrate campaigns for maximum benefit. When to add CTV to your marketing mix Im a big proponent of CTV campaigns, but I dont recommend that every brand jump in. Processing.

Growth 90

Growth Drivers/motivators Campaign CRM 90

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

Campaign 131

Campaign Technique Education Drivers/motivators 131

Martech

FEBRUARY 3, 2025

This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? Your best people become technology traffic cops instead of growth drivers (and they hate it). The initial use case might be fuzzy, but the fear of falling behind drives action.

Finance 107

Finance Technology Technology Drivers/motivators 107

Martech

DECEMBER 9, 2024

Like all marketing reporting, it should focus on customer needs and motivations. Human connection is what make campaigns resonate and drive action something genAI alone cannot achieve authentically or with trust. AI assistants let project leaders focus on strategic decisions and determine next steps. New customer engagement.

A/B testing 117

A/B testing Gaming Drivers/motivators Technology 117

Martech

JUNE 11, 2025

Success means being strategic and intentional about when to appear, not simply shouting louder whenever something happens. Campaign planning must shift from a single high point of the holiday shopping season to a more continuous rhythm throughout the year. Each mission has its own motivations and emotional triggers.

Entertainment 65

Entertainment Retail Drivers/motivators Campaign 65

Martech

APRIL 7, 2025

Campaign A contributed $X to pipeline. Dig deeper: Smarter attribution strategies to help B2B marketers prove campaign value A new way to measure brand investment The IPA’s recent report, “ Marketing is an Investment ” (registration required), explores how U.K. Our display ads created #X MQLs. Processing.

B2B 118

B2B Drivers/motivators Finance Pipeline 118

Martech

FEBRUARY 3, 2022

Let’s face it: Especially in recent years, Google advertising has gotten increasingly automated, yet strangely also more complex with a multitude of campaign types, bidding strategies, and targeting options to choose from. But as with any automation, Performance Max shouldn’t be thought of as a set-it-and-forget-it campaign.

Campaign 98

Campaign Drivers/motivators Engineering Start-ups 98

SaaStr

JUNE 12, 2025

Forty-one percent of top-performing CMOs are leveraging data, analytics, and measurement to optimize performance—making this the #1 productivity driver. When asked what actions they’ve taken to boost marketing productivity, CMOs are laser-focused on three key areas: Data and AI are the new growth engines.

Drivers/motivators 70

Drivers/motivators Campaign Contract Technology 70

Heinz Marketing

NOVEMBER 19, 2020

The point is… At the end of the day, there are only slight differences in what motivates diverse groups of people. The biggest mistake you could make in preparing a multicultural marketing campaign is assuming things about minority groups and working off that, instead of conducting thorough research. Glad you asked!

Campaign 112

Campaign Launch Market share Technology 112

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Marketing is the strategic force multiplier behind every deal closed.

GTM 62

GTM Gambling Pipeline Strategize 62

Martech

APRIL 16, 2025

Using generative AI tools for content creation with Lisa Peyton, an immersive and strategic communications instructor at the University of Oregon. Example : Use AI to analyze a single high-priority campaign’s creatives, see what resonates most with your key segments, and optimize further from there.

E-commerce 98

E-commerce Retail A/B testing Drivers/motivators 98

Martech

MAY 12, 2025

Dig deeper: How attribution masks whats actually driving growth Marketing mix modeling Even before recent shifts in privacy and tracking, marketing mix modeling had a well-established role in helping marketers understand the broader drivers of sales. That often made it challenging to apply the findings to tactical decisions.

Objectives and Key Results 111

Objectives and Key Results A/B testing Drivers/motivators Strategize 111

Martech

JULY 13, 2021

the content of your email will be the main driver of results. When it comes to relevance, having an email marketing Calendar (Cl) will help create a strategic schedule for your email campaigns. The Structure (St) of your email, whether HTML or plain text, should be scannable and easy to read. Click here to download!

Drivers/motivators 141

Drivers/motivators Launch Strategize Campaign 141

Sales Pop!

AUGUST 20, 2021

Company teams explain all benefits of the product to leads, generate interest and motivate them to make a purchase; Interest and value. With this software, you get quality marketing automation tools for convenient drip marketing campaigns. Since leads respond to marketing efforts, ActiveCampaign motivates you to qualify leads.

Inside sales 246

Inside sales B2B CRM Price 246

Highspot

JUNE 8, 2025

71% of organizations say end-to-end automation remains a primary driver of process improvement. More than just a time-saver, it ensures your content is strategic, consistent, and that you can measure its performance. Marketing teams use it to repurpose successful campaigns into new formats. Content is king, right?

Territory 52

Territory Healthcare Drivers/motivators Pitch 52

Martech

APRIL 2, 2025

Brands that keep up with email developments, invest their time and resources smartly and have a strategic purpose for everything they do with email will continue to reap the benefits this popular channel delivers. Interactive email helps combat that when used strategically. If interactivity is that motivating factor, then go for it!

Gaming 93

Gaming Objectives and Key Results Strategize Education 93

Hubspot

JULY 30, 2024

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power. Closing email statements are a moment of truth for your prospect to feel valued and motivated.

Closing 85

Closing Quota Healthcare Tradeshows 85

Sales Pop!

AUGUST 2, 2023

Analyze Your Business Needs Before hiring an external sales team, you must check your business’s strategic requirements and objectives. This situation could result in a decline in employee morale and motivation. Yet, you should retain the final say in how your brand is represented in marketing campaigns.

Represent 242

Represent Lead generation Sales Commission 242

Search Engine Land

APRIL 5, 2024

For SEO professionals who operate in an ever-evolving and dynamic industry, adopting this nuanced understanding of thought processes can significantly enhance their strategic planning and execution. This book will help show why putting strategic work upfront is so important to success.

Drivers/motivators 111

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 111

Heinz Marketing

FEBRUARY 25, 2020

Chapter 6: Motivation is Overrated; Environment Often Matters More. Planning, strategizing, and learning are all good things, but they don’t produce a result. Tracking progress is motivating. He calls them atomic habits.”. Essential Reading. 81-84 | Key Theme: Productivity. Why I Like It. Key Reading. Why I Like It.

Drivers/motivators 22

Drivers/motivators Start-ups Presentation Product 22

Martech

APRIL 3, 2025

Weve created false trade-offs, where brand investment is seen as a nice-to-have because it doesnt show up in the same dashboards as conversion campaigns. These methods can isolate brand campaign effects on traffic, conversions and downstream performance efficiency. Instead, treat it as a driver of strategy.

Campaign 89

Campaign Drivers/motivators Growth Finance 89

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Once I grasped that underlying driver, our whole conversation shifted. While traditional selling asks, What do you need?

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Sales Pop!

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Similarly, insights from the sales team about customer preferences can inform marketing strategies and campaigns. Create coordinated marketing and sales campaigns. The campaign execution should be collaborative.

Service 147

Service Customers CRM Campaign 147

Martech

MAY 20, 2024

If your motivations are insincere, your entire house of cards crumbles. Additionally, it can communicate marketing challenges to leadership and secure buy-in for long-term vision and strategic initiatives. They may create targeted campaigns based on demographics but fail to connect with their audience’s emotions and needs.

Drivers/motivators 124

Drivers/motivators Pitch Trust Manufacturing 124

Salesforce

NOVEMBER 16, 2023

The vehicle is definitely a fast-moving one, but don’t panic – we’re here to show you how to be confident in the driver’s seat. AI attribution modeling assigns credit to various marketing touchpoints that contribute to a desired outcome, providing insights into the effectiveness of different marketing channels and campaigns.

E-commerce 125

E-commerce Drivers/motivators Campaign Technology 125