Martech

JUNE 16, 2025

Too many marketers share posts that are too broad, too self-promotional or disconnected from what people care about. Look for patterns in what’s saved, shared or discussed. Reverse-engineer is what made it resonate. ” “What’s your go-to framework for campaign planning?”

CTR

Hubspot

FEBRUARY 26, 2025

Revenue directly impacts marketings budget, determining the extent and resources that can be applied to marketing campaigns. It helps us decide whether to hire more engineers, expand into new markets, or even just how much coffee to order for the office (because, yes, even coffee consumption can be tied to revenue).

X-functional

Martech

AUGUST 6, 2025

Generative engine optimization (GEO) is quickly becoming essential for brands that want to stay visible in an AI-driven world. It is also called AEO or answer engine optimization. GEO requires efforts that a comprehensive SEO or search engine optimization campaign already covers. The good news?

Engineering

Salesforce

MARCH 25, 2025

Funding helps you capture market share and opportunities faster, overcome challenges, and stay sustainable. Marketing and market expansion: Adequate funding allows you to implement marketing strategies and reach your target audience. It needs proper financial backing to thrive.

Real Estate

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Engineering

Martech

AUGUST 17, 2021

Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. “Images from the campaign and data illustrating concrete outcomes.

Engineering

Salesforce

DECEMBER 14, 2022

of the global search market share — that’s a lot of people looking for a lot of information. To have your website seen by those people searching online you’ll need to have search engine optimization (SEO) best practices top of mind so your content surfaces for the right readers. What is search engine optimization (SEO)?

Engineering

Search Engine Land

OCTOBER 2, 2023

” That’s what Microsoft CEO Satya Nadella thinks about Google’s argument that there is actual choice in the search engine market. If only Google could access this data, it would essentially make every other search engine irrelevant, Nadella said. share,” Nadella said. “Bogus.” Why we care.

Angle

Search Engine Land

SEPTEMBER 13, 2023

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity.

Commission

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing

Search Engine Land

NOVEMBER 17, 2022

Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. As mobile internet usage has grown over the past 10+ years, so has it increased from the perspective of search market share. Why doing PPC by device is important.

CTR

Search Engine Land

JANUARY 10, 2023

Instead, you should: Dig into the various segments of your campaigns’ performance. Understand what devices, audiences, geos, times of day/days of week, and campaign types drive the most efficient performance. Consider creating a more granular campaign delineation to more effectively skew spend toward the top-performing combinations.

Sports

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

X-functional

Search Engine Land

MARCH 4, 2024

These environments are closed and nontransparent, meaning that the only way for marketers to access their data is through advertising tools like Google Ads. How will the absence of third-party cookies impact PPC campaigns? At Adthena, we collect observed data directly from search engine results pages.

Territory

Search Engine Land

NOVEMBER 18, 2022

What that means, especially with major platform algorithms’ self-learning capabilities, is that cutting spend implies a hard reset that will have last ramifications well beyond the time it takes to turn campaigns back on. Wherever possible, keep the lights on in campaigns you know are providing results. What to do instead.

CTR

Heinz Marketing

JUNE 30, 2020

It’s best to think about content marketing as an entire process of identifying, creating, and delivering relevant content to the people in your customer journey. Content marketing, at its best, facilitates consideration, drives decision, and creates positive, thoughtful experiences for your prospects and customers alike.

Campaign

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences.

Objectives and Key Results

ConversionXL

SEPTEMBER 10, 2018

The second thing that holds companies back: departments and vendors trying to grow a huge array of different goals and metrics: The SEO team may want to improve rankings and search engine traffic; The email agency may be looking to increase subscribers; and. You should still run branding campaigns and put out time-based content.

Growth

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. Deliver tailored marketing and sales messaging to those people. Based on Forrester research, Jabmo’s offerings outpace its market share. Use analytics from ad campaigns to prompt sales staff to take action. Deliver custom ads programmatically.

Real Estate

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. Why did Search Engine Land shut off AMP? As we explained in We’re turning off AMP pages at Search Engine Land , it was due to competition in Top Stories (after AMP was no longer required for inclusion in Top Stories) and waning support by social media platforms.

Non-Profits

Search Engine Land

NOVEMBER 6, 2023

The campaigns are display-only (for now), but they still represent a huge opportunity for engagement. Advertisers define their bids at the audience level, pairing them with creatives set at the campaign level. Your campaign will be eligible to target both (rather than users who meet both criteria).

Lead generation

Search Engine Land

OCTOBER 20, 2023

Ranking The positions your keywords have in the search engine result pages (SERPs) directly correlate to your site’s potential to attract organic traffic. Market share Assessing our share of organic traffic in relation to competitors provides a reality check on our market standing as well as the total market opportunity.

User Experience

ConversionXL

FEBRUARY 6, 2019

The benefits of looking at marketing through the lens of the product lifecycle are multifold: Provides a broad understanding of how your product fits into lifecycles for the product class, form, or brand (e.g. petrol-engined cars, people-carrier, and Ford, respectively). Questions marketing needs to answer. Image source ).

Product

Search Engine Land

MAY 24, 2023

The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States. Firefox: 3.5%

Campaign

Search Engine Land

FEBRUARY 17, 2023

Microsoft’s redesigned Bing search engine, which has a waitlist of millions of people seeking access, presents a highly profitable prospect for the company. The post Microsoft proposes AI ads in Bing appeared first on Search Engine Land. Microsoft declined to comment on the specifics of its plans. The new Bing. Why we care.

Advertising/ Marketing

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. He also added “for SEO” to the title of his post. Was It Time For A Fresh Face?

Engineering

Search Engine Land

MARCH 14, 2023

Between paid and organic campaigns, a brand can appear multiple times on the SERP and pick up traffic from multiple sources. Organic insights are a great way to help you manage the gas pedal on your paid campaigns. Are they sharing how-to video content, comparison lists and in-depth product reviews? Avoid self-sabotage.

Real Estate

Search Engine Land

OCTOBER 13, 2023

While Google commands the majority of global search engine usage, boasting over 90% market share, a 2021 survey by Jumpshot revealed that Amazon’s search volume comprises 54% of all product-related searches in the United States. Let’s get these out of the way. Ability to dominate the entire SERP.

Real Estate

Search Engine Land

OCTOBER 4, 2022

Maintaining Search Engine Results Page domination may still be fruitful for brand experience, but the costs can and should be reduced until another competitor appears. Brand Activator is a brand new feature on the Adthena platform that automates the entire process of monitoring, pausing and restarting Lone Ranger campaigns.

Represent

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. WordPress 5.9

Gambling

Search Engine Land

JANUARY 7, 2023

And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.” Halting campaigns shouldn’t be your only brand safety precaution.

Engineering

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Trust

Search Engine Land

FEBRUARY 9, 2023

Lastly, you can now create and manage your Audience Shopping Campaigns using the Microsoft Editor tool. Google Import for Smart Campaigns available in 11 new markets The Google Import feature simplifies the process of transferring Smart Campaigns from Google Ads to Microsoft Advertising, allowing you to reach even more customers right away.

Networking

Search Engine Land

SEPTEMBER 11, 2023

Most campaign types require at least 15 conversions per campaign in the previous 30 days to run Target ROAS. However, minimum thresholds can vary by campaign type, as shown in the table below. Then upgrade to Target ROAS once you reach the required threshold for your respective campaign type. Form submissions.

Profit margin

Heinz Marketing

AUGUST 28, 2023

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Conduct keyword research to ensure your content is optimized for search engines. Target Audience : Determine who their primary target audience is.

B2B

Search Engine Land

JANUARY 24, 2023

Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time. Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%.

Campaign

Search Engine Land

NOVEMBER 14, 2023

Push the Performance Max limits Performance Max campaigns, introduced by Google in 2021, have transformed online advertising, allowing advertisers to reach audiences across Google’s vast network with a single campaign. Here are four tactics to push the Performance Max limits and bring your campaigns to light.

Growth