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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. Here are a few ways you can prepare for the holiday season by marketing channels: Niche sites, influencers and publishers.

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How to improve brand visibility in organic search

Search Engine Land

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. Becoming really well-known for a specific niche in your industry is a great way to build your brand.

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AI agents offer a glimpse into a potentially simplified future

Martech

AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. Execute marketing campaigns by identifying the right audience, content and channels, continuously refining these choices as it learns. Dig deeper: Are AI agents a big deal?

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The best AI agents for sales on the market — here’s what I tested and expert takes

Hubspot

It’s more like a no-code data engine for outbound. I’ve used it during outbound campaigns — especially when I’m reaching out to execs I haven’t spoken to before. Limited coverage in niche industry sectors. Simplifies lead list building with intuitive filtering. Maintains clean data for consistent outreach.

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Future of AI in content marketing: Key trends and 7 predictions

Search Engine Land

This data-driven approach to content marketing helps businesses create more effective campaigns. Email marketing campaigns. This data can then be used to create highly personalized marketing campaigns that deliver the right message to the right person at the right time. Marketers can use AI to generate: Blog posts. Website copy.

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Rethinking SEO: Build Products, Not Just Content

Sales Hacker

We created hundreds of SEO-optimized pages for very niche, long-tail search terms. The magic happens when we combine these plays in coordinated campaigns aimed at our best target customers. If someone searched for “Gmail Salesforce integration,” Zapier’s product page would be there to provide the exact solution. “We Or, ICP marketing.

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Growing Pains: The Problems Plaguing Startups and How to Solve Them

Hubspot

You need a team behind you to make your engine operate efficiently. Other ways you can differentiate your startup include: Focusing on unique selling points and niche markets. You can learn everything from social media marketing and search engine optimization to email marketing and branding. You just have to take the time to.