Search Engine Land

SEPTEMBER 17, 2024

Just make sure any outreach is centered around what your content can do to engage their readers instead of promoting your brand or service. Dig deeper: How to ensure influencers help your SEO campaigns 4. Leaning into CRO I’ve discussed CRO for Search Engine Land before.

Real Estate

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Strategize

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. Repeat : If successful, run the campaign again to ensure it wasn’t a fluke. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!!

Negotiate

Martech

AUGUST 13, 2024

It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. What is your typical planning horizon for marketing programs/campaigns? Are your technology tools integrated?

Objectives and Key Results

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic.

X-functional

Heinz Marketing

JULY 19, 2024

For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives. Different Types of Agencies: Marketing Agencies : Specialize in creating and executing marketing campaigns.

Strategize

ClickFunnels

JUNE 3, 2025

Email Campaigns 5. Defined Buyer Profiles The first step in attracting customers to any business or service is to define your target audience. Search engine optimization (SEO). Most visitors still come through search engines, so showing up where people are already looking gives your funnel a strong, steady start.

Trust

Search Engine Land

JULY 23, 2024

Digital marketing is a broad term that encompasses many services. Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first.

Click Through Rate

Salesforce

JULY 18, 2024

With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. This enabled MOL to safely utilize Gen AI capabilities for campaign managers to generate hyperpersonalized emails, push notifications in local language in one click.”

A/B testing

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. Perplexity : Is an answer engine that aims to provide more contextualized and accurate answers compared to traditional search engines 2. For example, use AI tools to: Personalize email marketing campaigns.

Transportation

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Of products and services. I am responsible for all customer operations.

GTM

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. How AI augments a traditional marketing campaign workflow. Or consider a campaign that uses machine learning to self-optimize, improving over time.

Pipeline

Martech

JULY 10, 2024

Here’s a partial list of platforms and services that overlap to some extent with the CDP landscape. Customer Relationship Management (CRM) systems manage interactions with current and potential customers, focusing on sales, customer service and relationship management. Is your focus on customer interactions or customer data?

Closing

Salesforce

SEPTEMBER 16, 2024

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. This is not just a technical advancement.

Healthcare

ClickFunnels

MAY 6, 2025

Your sales funnel is more than a marketing tool—it’s your business growth engine. Ask Campaigns 10. A video sales letter funnel (VSL) uses long-form video to sell products or services. Memberships Membership funnels are a smart way to attract people to paid subscription services or members-only sites. Sales Letters 2.

Growth

Martech

SEPTEMBER 11, 2024

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Often, customer feedback and service data are not shared widely. Plus, data has to be in good shape, and your personalization engines must be robust and well-integrated.

Cross-sell

Salesforce

NOVEMBER 18, 2024

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

Service

Heinz Marketing

JUNE 26, 2025

Whitespace Mapping: Your Hidden Revenue Engine Once you’ve identified expansion-worthy accounts, you need to map their whitespace.

GTM

Search Engine Land

JULY 22, 2024

You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. SEO Search engines have entered the shopping process. There’s also good news that will make your life easier as a marketer.

Niche

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Of products and services. I am responsible for all customer operations.

GTM

Search Engine Land

JULY 25, 2024

New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers. This includes creating ads, graphics, webpages, copy and other necessary assets for a successful campaign. Things will happen in your company, like new products/services, new audience focuses and new competitors.

Objectives and Key Results

Martech

DECEMBER 20, 2024

Enhancements to the Atlas Reasoning Engine. These agents can do things like lead nurturing, sales coaching, and scheduling service engagements among other functions. It can also integrate with marketing automation platforms to trigger personalized email campaigns based on customer interactions. The Agentforce Testing Center.

CRM

Search Engine Land

OCTOBER 3, 2024

A Google spokesperson clarified to Search Engine Land what types of queries will trigger AI Overview ads – and where: “If a user’s question has a commercial angle – meaning it’s something where a product or service could be relevant – then an ad may appear above, below or within the response. ” No new reporting.

Launch

Martech

AUGUST 7, 2024

The most expensive path is to rely on prompt engineering, upload a few pages of content or create numerous microscopic custom GPTs. Use prompt engineering to achieve this. Your phone and video call transcription services all use AI. This approach is the current state, and we see confusion, low adoption and lack of impact.

B2B

Salesforce

DECEMBER 20, 2024

To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life. Engineers, on the other hand, use an analytical, structured approach to make things work.

Engineering

Martech

JULY 18, 2024

Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. It analyzes historical performance data, current market conditions and campaign objectives to make real-time bidding decisions.

Campaign

Salesforce

AUGUST 19, 2024

Some examples include forecasting demands for sales teams, triaging support through chatbots for service teams, providing shopping recommendations for commerce conversions, and so on. Privacy by design: Einstein Trust Layer ensures that the AI engine respects user data and supports compliance with global privacy laws and regulations.

Trust

Martech

JULY 26, 2024

When we discuss “company value,” we’re not referring to ROMI or campaign ROI but to the total company value reported in annual reports. Below is a (selection of) the correlations of martech used in the banking and financial services industry. Ecommerce platforms handle both web and mobile app banking services.

Pharmaceutical

Martech

OCTOBER 21, 2024

In both cases, the only solution was to reverse-engineer what was being tracked and reported in Google Analytics, replicate it into a new GTM container and then delete the old GTM container from the site’s code. But what happens if you switch agencies or decide to bring campaign management in-house?

GTM

Salesforce

JANUARY 9, 2025

In today’s competitive market, businesses must make every effort to build relationships with customers to provide personalized service. Sales Selected 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter. I can unsubscribe at any time.

Closing

Search Engine Land

JULY 25, 2024

Let’s unlock the secrets of brand protection, safeguard your reputation and optimize your campaigns for success. It safeguards your online presence and reputation by: Keeping your brand front and center in search engines. This eats away at your budget and reduces the effectiveness of your campaigns.

Click Through Rate

Salesforce

OCTOBER 17, 2024

Whether that’s helping improve content personalization for audiences, brainstorming campaign ideas for marketers, or improving customer service calls, these purpose-built agents are focused on one specific job. Think Spotify’s personalized content recommendation engine based on listening history.

Entertainment

SaaStr

JULY 11, 2025

What AI is Actually Automating Based on the data and industry observations, here’s what’s likely happening behind these leaner structures: Customer Onboarding & Implementation AI-powered onboarding sequences that guide customers through setup Automated technical implementation for straightforward use cases Smart documentation that adapts (..)

GTM

Hubspot

JANUARY 2, 2025

McKinsey's recent research shows that about 75% of the value generative AI delivers is concentrated in four key areas: customer operations, marketing and sales, software engineering, and R&D some of the most critical aspects of building and running a successful business.

Gaming

PandaDoc

JULY 7, 2025

It includes robust sales tools that integrate with marketing automation, customer service features, and content management. HubSpot is built with a broader scope, meaning it has robust features for sales, marketing, service, and ops. Add-ons available separately through Campaigns, including email marketing automation.

CRM

Salesforce

JUNE 17, 2025

We wanted you to leave Connections with a strong understanding of AI agents, what’s needed to build a data foundation , how to use data and AI to create and optimize campaigns, and the tools to train your teams. Marketing Cloud Next is easy to use across setup, segmentation, campaign management, orchestration, personalization, and analytics.

Campaign

Veloxy

FEBRUARY 12, 2025

The system comes with automated tag placement and PowerForms that create on-demand, self-service documents. The platform’s AI-powered Rhythm engine has changed how sales teams prioritize their activities and close deals better. The platform’s rules engine lets teams automate workflows with multiple tools.

Product