Martech

MAY 8, 2025

PubMatic launched an updated buyer platform powered by generative AI. Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch 87

Launch A/B testing Campaign Angle 87

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns.

Campaign 127

Campaign Product Launch Referrals 127

Martech

OCTOBER 22, 2021

It identifies similarities between users and creates groups which are fluid with users continually moving between them (an example of a group would be consumers in New York who are reading entertainment content on an iPhone on a Saturday morning).SORT Inaccurate targeting wastes campaign spend and fails to generate results.

Launch 113

Launch Entertainment Networking Technology 113

Hubspot

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. How to Set Up & Launch a YouTube Video Advertising Campaign. Once you’ve created a marketing video you want to advertise on YouTube, it’s time to create your video ad campaign. (If Campaign Type. Campaign Name.

Campaign 101

Campaign Launch Networking Real Estate 101

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. This means your PPC campaigns should focus on attracting high-intent buyers ready to whip out their credit cards.

Campaign 78

Campaign Education Lead generation Trust 78

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 130

Campaign Gaming Education Technology 130

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders. Image: Papa Johns & Netspend. Brands adopting AR. “I

Campaign 113

Campaign Objectives and Key Results Angle Promote 113

Martech

JUNE 11, 2025

Campaign planning must shift from a single high point of the holiday shopping season to a more continuous rhythm throughout the year. Transitioning from more monolithic holiday campaigns to modular, moment-based sprints lets you stay top-of-mind without burning out budgets or customers. Entertainment (5%). Celebrations (20%).

Entertainment 57

Entertainment Retail Drivers/motivators Campaign 57

Martech

APRIL 24, 2025

Heres this weeks roundup of AI-powered martech releases and news: Wix.com launched an AI-powered adaptive content application that personalizes website experiences. Tagboard launched Spark AI, designed for content and commerce teams to deliver shoppable moments during live broadcasts and events.

Launch 109

Launch Angle Entertainment Sports 109

Hubspot

SEPTEMBER 10, 2018

The unique campaign created fans around the world that helped spread it across multiple platforms, so much so that people even dress up as the commercial's main character for Halloween. Dos Equis may not have been 100% sure that their campaign would take off the way it did, but they had a good idea about its potential popularity.

Campaign 101

Campaign Promote Entertainment Sports 101

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Contact 115

Martech

APRIL 9, 2025

Also, remember when Snoop Dogg partnered with Symantec (now Norton) to drop a campaign called “Hack is Wack”? When every celeb seems to be launching a skincare line or hyping a new tequila brand, it’s hard to know what’s genuine. A single poorly worded tweet or off-brand video can derail a campaign overnight.

Niche 99

Niche A/B testing Campaign Entertainment 99

Search Engine Land

APRIL 11, 2024

Category Exclusion only applies to content that doesn’t breach TikTok’s Community Guidelines – for example, although the platform does now allow the promotion of gambling services, content featuring gambling in entertainment, such as movies, is allowed. Entertainment. Vertical Sensitivity. Fashion/Retail. Technology.

Gambling 93

Gambling Launch Entertainment Sports 93

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 85

Campaign Gaming Launch Education 85

Hubspot

DECEMBER 7, 2011

, marketing departments sometimes find themselves in a panic come November and December trying to conceive an impactful holiday campaign. While this is the time of year creative types relish, there are also lots of ways to totally muck up what you assumed would be a really successful holiday campaign. Don't rerun last year's campaign.

Campaign 74

Campaign Angle Launch Entertainment 74

Martech

JANUARY 27, 2022

But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy. For starters, if a brand executes a social media campaign that is mobile-first, those ads might not be as effective when viewed on a big screen. How CTV apps differ from mobile-first social media apps.

Entertainment 109

Entertainment Campaign Launch Follow-up 109

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. Adobe launched Generative Extend in Premiere Pro, an AI feature that extends video and audio clips while maintaining quality.

E-commerce 77

E-commerce Launch Entertainment Sports 77

Hubspot

MARCH 14, 2012

About the #JayZSyncShow Campaign. It was a campaign to promote the new American Express and Twitter relationship that lets you "sync" (it's all coming together now, right?) Let's break down exactly why this Twitter campaign was successful, and the best practices marketers should extract from it to transfer to their own.

Campaign 78

Campaign Launch Entertainment Promote 78

Martech

JANUARY 10, 2022

Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others. Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment.

Entertainment 122

Entertainment Networking Launch Gaming 122

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste.

E-commerce 127

E-commerce Sports Campaign Entertainment 127

Martech

AUGUST 4, 2022

In 2013, Cherry Bombe launched as a print magazine. They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. Using email for profitability and entertainment. An entertaining email is an email that gets read and shared.

Customers 122

Customers Entertainment Launch Drivers/motivators 122

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

FEBRUARY 27, 2020

Google has recently shown an increasing interest in expanding YouTube's offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. Here, let's explore how to leverage YouTube for your next direct response campaign. How to Create Effective Video Ad Creatives.

Campaign 98

Campaign Start-ups Conversion Entertainment 98

Hubspot

SEPTEMBER 26, 2014

Many of the agencies, brands, and campaigns are recognizable from this year’s Cannes Lions and D&AD Awards, and there are a few recognizable themes that can be pulled from this group of memorable campaigns: Long-form content is the new ad. Live Test Series Integrated Campaign. Integrated Campaign. The Scarecrow.

Campaign 78

Campaign Gambling Construction Entertainment 78

Hubspot

MAY 6, 2020

During a roundtable livestream the participants could field audience questions, give perspective on industry news, or entertain the audience. Host an exclusive product launch or post-launch education session. Want to make a splash with your next product launch? Consider launching it on Facebook Live.

Campaign 101

Campaign Launch Education Entertainment 101

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. has launched. I have been testing many of these tools and the capabilities are impressive!

Entertainment 138

Entertainment Education Launch Presentation 138

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. ad campaigns and creator marketing activations. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging.

B2B 127

B2B Launch Entertainment Campaign 127

Hubspot

OCTOBER 2, 2018

This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere. How to Set Social Media Marketing Campaign Goals. When creating a social media marketing campaign, you should keep specific goals in mind to ensure your work is as effective as possible. Improve Brand Awareness.

Campaign 78

Campaign Promote Follow-up Technique 78

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 10 MORE of the Most Remarkable Campaigns in History.

Campaign 78

Campaign Entertainment Sports Promote 78

Hubspot

MAY 28, 2013

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking.

Launch 78

Launch Networking Represent Campaign 78

ClickFunnels

SEPTEMBER 27, 2021

The same principles that we have just discussed in the previous section apply to LinkedIn ads: Target people based on existing client data, promote your lead magnet, start small then scale once the campaign is profitable. And launch your funnel! …in Our 5 Day Challenge will show you exactly how to implement them in your business.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Yet, X saw the grand exit of big tech and entertainment brands last year. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years.

Entertainment 141

Entertainment Sports Niche Networking 141

Martech

JUNE 2, 2022

“TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok in a release. Advanced Matching to improve audience building for retargeting.

Entertainment 109

Entertainment Launch Networking Campaign 109

Salesforce

MARCH 27, 2025

By leveraging AI-powered digital labor, the UFL is redefining world-class service, fan engagement, and operational excellence, setting a new standard for innovation in professional sports, Salesforce Senior Vice President of Global Campaigns & Sports Marketing Adam Forrest said.

Sports 90

Sports Gaming Entertainment Launch 90

Hubspot

MARCH 9, 2021

By housing Gen Z creators together, Chadha says, "We have ensured that the content is not only relatable and entertaining to young people but reflects their beliefs and behaviors. Ultimately, brands will need to leverage authentic, trustworthy, or entertaining content that demonstrates the value of a product to engage Gen Z.

Entertainment 101

Entertainment Niche Campaign Follow-up 101

Search Engine Land

JUNE 13, 2023

We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. He excels at creating inspiring, educational and, most importantly, entertaining content. As SEOs, our job is to create inspiring, educational and entertaining content for a SERP.

Entertainment 120

Entertainment Education Strategize Trust 120

Martech

NOVEMBER 15, 2022

Campaigns are then activated through a partnership with MiQ, a leader in programmatic media. Since its launch in 2019, SponsorPulse has supported sponsorships for over 100 brands and agencies. The partnership includes first-party data platform Dynata, whose reach comprises 70 million consumers and business professionals.

Entertainment 97

Entertainment Sports Networking Launch 97