Salesforce

JUNE 19, 2025

Meanwhile, ad operations teams are buried in the details of manually setting up campaigns, from validating orders to trafficking creative assets, which often requires reentering data into multiple systems. These tasks are not only tedious but also prone to errors, leading to delays and frustrated stakeholders.

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Entertainment Pitch Campaign CRM 52

Salesforce

FEBRUARY 21, 2025

For example, the marketing approach will differ based on whether the target is a business or a home, a health organization, or an entertainment venue. Replicate the most effective presigning campaigns from your past. Reliability will build customer trust. Advanced analytics can help you with intelligent market segmentation.

Contract 52

Contract Government Price Service 52

Martech

DECEMBER 18, 2024

Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever. Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. This resonates deeply with Gen Z’s desire for authenticity and community.

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Entertainment Manufacturing B2B Education 108

Martech

APRIL 9, 2025

Also, remember when Snoop Dogg partnered with Symantec (now Norton) to drop a campaign called “Hack is Wack”? As a result, many consumers are turning to influencers or peer reviews they trust more. Army, which pulled a high-profile campaign featuring actor Jonathan Majors after legal troubles emerged. No, seriously.

Niche 96

Niche A/B testing Campaign Entertainment 96

Martech

JUNE 16, 2025

The polished veneer of traditional corporate culture is cracking, revealing something more interesting underneath — and audiences are responding with their attention, trust and dollars. When we consume thought leadership, we want to learn and be inspired, but we also want to be entertained. And novelty. You stand beside them.

Entertainment 70

Entertainment Manufacturing Trust Presentation 70

Sales Hacker

MAY 27, 2025

Previously, he founded GetFeedback (acquired by Campaign Monitor) and Kieden (acquired by Salesforce), where he also served as SVP & GM. B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. Sean, welcome to the podcast.

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GTM X-functional Start-ups Go To Market 66

Hubspot

MARCH 7, 2025

Typically, companies have an in-house marketing team and agencies to plan and launch campaigns. Instead of agencies and large campaigns, they rely on thought leadership, organic social media and web content, and word-of-mouth to reach new customers. If youre a B2C business, consider short-form videos to entertain or showcase products.

Customers 41

Customers Referrals Campaign B2C 41

Martech

APRIL 3, 2025

This integration allows retailers to manage in-store advertising by planning, selling, trafficking, and measuring campaigns through a single system. The AI Trust Misuse module prevents harmful chatbot and voice assistant responses. It helps B2B marketers adjust their strategies and campaigns based on industry trends.

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E-commerce Launch Entertainment Sports 75

Martech

FEBRUARY 19, 2025

Today, many decision-makers and industry professionals turn to TikTok for both informational content and entertainment, positioning it as a valuable channel for engaging B2B audiences. An influencer’s stamp of approval can be more authentic and effective than traditional advertising because people trust their recommendations.

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B2B Entertainment B2C Government 123

Salesforce

MARCH 27, 2025

Agentforce can be your MVP The UFL trusts Agentforce to deliver better, faster, and more personalized customer service. Building the future of sports entertainment Agentforce is not only boosting the experience for fans at the stadium, but those watching at home too. See what agentic AI can do for your company, too.

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Sports Gaming Entertainment Launch 90

Sales Hacker

APRIL 15, 2025

So let’s flip it, and that was one thing that really stood out to me in the book was that you did flip it and you’ve seen hundreds of campaigns and teams and actions. We all know from our personal lives that we notice ad campaigns from the thousands that we’re bombarded with every day. Why does it fail when it fails?

GTM 62

GTM B2B Follow-up Campaign 62

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

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Campaign Product Niche Promote 256

Martech

NOVEMBER 8, 2021

Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.” Marketers can use DMPs to transform their campaigns.

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Entertainment Government Campaign Technology 119

Sales Pop!

OCTOBER 10, 2022

Website conversion campaign (enables you to get people to perform a particular action on your site or mobile app, like ordering or adding something to a cart). Then you can uncover powerful insights about your campaigns with advanced analytics. Behind-the-scene photos help to build trust among your customers. Summing up.

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Entertainment Campaign Service Trust 246

Martech

OCTOBER 30, 2023

Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining. You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining.

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Campaign Entertainment Niche Angle 114

Sales Pop!

JULY 26, 2021

Communicating your company’s message effectively sits at the core of any marketing campaign. They are an easily consumable source of information and entertainment. So, let’s take a moment to go through some of the primary points of focus for a video marketing campaign. It can feel like a struggle to keep up.

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Promote Entertainment Campaign Sales 242

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. A marketing playbook gets everyone on the same page.

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Campaign Objectives and Key Results Launch Click Through Rate 149

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

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Campaign Click Through Rate E-commerce Promote 115

ConversionXL

MARCH 28, 2019

The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Well, their campaign allowed them to raise $176 million in total funding and spread the word about their app across platforms. It’s the first stage of your campaign. What were their numbers?

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Campaign Product Launch Referrals 127

Hubspot

NOVEMBER 3, 2015

Earlier this year, AdAge made a profound yet controversial statement that “no one trusts advertising or media.” Only 4% of Americans think the marketing industry behaves with integrity, and nearly half of consumers surveyed say that they don’t trust any news source. This trend is a blow to the media industry, which is built on trust.

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Trust Entertainment Education Campaign 78

ClickFunnels

SEPTEMBER 27, 2021

The same principles that we have just discussed in the previous section apply to LinkedIn ads: Target people based on existing client data, promote your lead magnet, start small then scale once the campaign is profitable. Because people: Want to hire those they trust. Want to work with those they trust.

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Referrals Legal Lead generation Non-Profits 237

Hubspot

MARCH 9, 2018

Live From SXSW, Day One: Do We Trust Anything Anymore? The Majority of SXSW Attendees Trust the Media. The Trust Barometer indicates 61% of SXSW attendees trust the media (compare that to the global average of 43%), with a scant 14% believing that media, in general, cannot be improved or repaired.

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Trust Government Drivers/motivators Entertainment 78

Search Engine Land

JUNE 13, 2023

From Google’s introduction of the Perspectives feed to the emergence of platforms like TikTok as trusted sources of information, search is evolving at speed. We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. And at the heart of it all?

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Entertainment Education Trust Strategize 120

Hubspot

OCTOBER 2, 2018

This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere. How to Set Social Media Marketing Campaign Goals. When creating a social media marketing campaign, you should keep specific goals in mind to ensure your work is as effective as possible. Improve Brand Awareness.

Campaign 78

Campaign Promote Follow-up Technique 78

Martech

AUGUST 4, 2022

They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. Using email for profitability and entertainment. Cherry Bombe has two main goals when they send out emails — to be profitable and to entertain their members.

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Customers Entertainment Launch Drivers/motivators 119

Martech

FEBRUARY 27, 2024

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. First and foremost among these is trust — a commodity in short supply in the digital age. This trust translates into increased brand visibility, engagement and revenue.

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Legal Strategic partnership Contract Trust 128

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Yet, X saw the grand exit of big tech and entertainment brands last year. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years.

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Entertainment Sports Niche Networking 141

ConversionXL

MARCH 6, 2019

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). A 6-second video to “seed the idea.”

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Entertainment B2B B2C Campaign 129

Sales Pop!

FEBRUARY 28, 2022

It is completely normal for someone to look to the internet for solutions to anything from taxis, entertainment, grocery shopping, and retail purchases. Social media helps with digital marketing campaigns. DMs or public posts can be used to help your customers which in return will build trust.

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Retail Cross-sell Entertainment Follow-up 130

A Sales Guy

FEBRUARY 1, 2021

I thought by creating a similar ad we could separate ourselves from the competition, get to markets we weren’t currently in, and create a fun and entertaining video that would drive substantial revenue from our newly released online Gap Selling Training . They were funny, engaging, and memorable. Well, that was the plan anyway.

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Objectives and Key Results Contract Entertainment Campaign 116

ConversionXL

OCTOBER 26, 2022

Above all else, make entertaining videos. GWI research into how people use social media revealed that the majority of people mainly use TikTok to find entertaining content (i.e. The question to ask yourself is: What does my audience find entertaining? Table of contents Why should your brand be on TikTok? content receivers).

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

Hubspot

MARCH 9, 2021

By housing Gen Z creators together, Chadha says, "We have ensured that the content is not only relatable and entertaining to young people but reflects their beliefs and behaviors. In a research-driven post, HubSpot dug into similar generational differences in spending, content consumption, and level of brand trust.

Entertainment 101

Entertainment Niche Campaign Follow-up 101

ConversionXL

SEPTEMBER 9, 2021

Today’s social media users are more discerning about where they place their trust. What’s more, fewer people trust what they see and hear in their feeds. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. To earn that trust, word-of-mouth marketing leads the way.

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Objectives and Key Results Trust Follow-up Promote 142

Hubspot

MAY 6, 2020

Plus, live videos present a unique opportunity to build trust with interactive, two-way conversations. During a roundtable livestream the participants could field audience questions, give perspective on industry news, or entertain the audience. On Facebook and Instagram, people look at video content 5X longer than static content.

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Campaign Launch Education Entertainment 101

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. I have been testing many of these tools and the capabilities are impressive!

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Entertainment Education Launch Presentation 137

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. Brand strategy isn’t just for marketers and their campaigns.

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Campaign Trust Hospitality Growth 128

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. Does your audience prefer informational content, entertaining content, or a mix of both? Influencer marketing is effective because consumers often trust recommendations from influencers and other users more than the brands themselves.

Sports 144

Sports B2C Entertainment Technology 144